Nabila Wawan’s Post

SEO Case Study: How SEO Strategies Helped Maintain Growth After Peak Season and Improved Traffic After Google’s Core Update Do you lose your organic traffic as soon as your peak selling season is off? Or is your growth curve severely impacted by Google’s algorithm updates? For many eCommerce businesses, like those selling outdoor equipment and sporting goods, the challenge of maintaining organic traffic beyond the peak summer season is real. As families finalise their summer trips and the demand for camping and hiking gear subsides, it’s common to experience a dip in website performance. However, for our client that sells outdoor gear, things unfolded quite differently this year. We started working with the client in June 2024. A peek at the results - While competitors witnessed a significant drop in organic traffic after the peak season in late July, our tailored SEO strategies ensured sustained growth even when most other sites experienced a slowdown. - Competitors A, B, and C all saw significant dips in organic traffic post-July and continued to decline post August core update.  - However, our client continued to see an upward trend in impressions and organic traffic, peaking even after the algo update. SEO Strategies Applied In addition to our regular SEO executions, we implemented the following: - Content Refresh and Optimisation Post-Peak: We anticipated the seasonal dip and refreshed content to match the changing search intent as users shifted focus from immediate needs to planning future purchases. - Long-Tail Keywords and LLMO (Large Language Model Optimisation): Unlike competitors that focused heavily on high-volume keywords, we shifted focus to low-competition, long-tail keywords with better conversion potential. LLMO techniques ensured our content matched the search behaviour of potential customers looking beyond the peak season. - Strategic Use of Entities: Our SEO efforts included deep entity optimisation, helping to solidify the site’s topical authority for outdoor activities. This allowed us to improve rankings across key product categories—keeping organic traffic stable. - Internal Linking and Cluster Building: Through improved internal linking strategies, we kept visitors engaged across the site, allowing them to discover more products that aligned with future needs. In a competitive market, staying relevant and visible beyond peak seasons isn’t easy—but with the right strategies, it’s absolutely possible! #seo #searchengineoptimization #digitalmarketing #ecommerce #seotips For more case studies, visit us at https://lnkd.in/g_TsHbs

🔍 Mastering SEO: A Strategic Week at Liverpool Street🌆 This week, I’ve been working on an in-depth SEO overhaul for a client. It’s all about maximizing their visibility and boosting organic growth on Google through a data-driven approach. 📊 Here’s a breakdown of what goes into optimizing a website for long-term success: 1. Domain & Competitor Research: First, I gathered competitor data to compare search terms, keywords, and traffic, including top industry players to ensure we’re aligned with the best. 2. SEO Health Check: From organic research to keyword gaps, we identified where the client’s site is falling short. Conducted an audit to pinpoint low-quality backlinks and areas for content improvement. 3. Keyword Gap Analysis: By evaluating untapped keywords and search intents, I built a robust SEO keyword strategy that focuses on their audience’s needs. This strategy will give them an edge in competitive markets. 4. Backlink Audit & Analytics: The quality and quantity of backlinks play a huge role in how Google ranks a site. I’ve audited backlinks and devised ways to improve their domain authority. 5. Content Strategy: Once the site is rebuilt, we’ll integrate this SEO strategyto push it up the ranks, attract targeted visitors, and convert traffic into clients 💡 The Result?A tailored strategy to boost ranking and visibilityon search engines — a powerful way to drive organic growthwithout relying on paid ads. 📈 Ready to improve your website’s ranking and boost organic growth?Let's chat about how I can help you build a smart SEO strategy and take your brand to new heights. #SEO #KeywordStrategy #OrganicGrowth #BacklinkAudit #CompetitorAnalysis #DigitalMarketing

The Power of KGR Keywords in SEO – Drive Quick Wins for Your Website 🚀 🔑 Are you struggling to get your website to rank on Google? Let me introduce you to a game-changer in SEO: KGR (Keyword Golden Ratio)! **What is KGR?**   The Keyword Golden Ratio (KGR) is a powerful keyword research method that targets low-competition, long-tail keywords. These are the hidden gems that can help your website rank on the first page of Google quickly, even if your domain authority is low or your site is new! 📊 **Why Is KGR Important for Your SEO Strategy?**   1️⃣ **Low Competition Keywords** – KGR keywords have less competition, making it easier to rank without the need for a massive backlink profile.   2️⃣ **Faster Ranking** – By targeting keywords with a KGR below 0.25, your website has a higher chance of ranking on the first page in weeks, not months!   3️⃣ **Attract Highly Relevant Traffic** – These long-tail keywords are often tied to specific user intent, meaning the traffic you attract is more likely to convert into customers.   4️⃣ **Boost Buyer Engagement** – Buyers who search for KGR-friendly terms are usually at the decision-making stage, looking for solutions that you can provide. Rank for these and watch your conversions soar! 💡 **Pro Tip:** Use tools like Ahrefs, Moz, or Google Keyword Planner to calculate the KGR and find untapped opportunities that will boost your rankings and buyer engagement! 👉 Want to see fast SEO results for your website? Consider focusing on KGR keywords in your strategy, and let your rankings take off 🚀! If you’re ready to accelerate your SEO growth and reach more buyers, reach out today! 💬   #SEO #KeywordResearch #KGR #WebsiteOptimization #BusinessGrowth #CrawlskySEO

The Evolving SEO Landscape Understanding Long-Tail Keywords: Long-tail keywords are specific, extended phrases that align closely with user searches, enhancing discoverability. They usually consist of three or more words and are crafted to match specific search queries, such as "women’s running shoes for flat feet" instead of "running shoes." The Strategic Advantage of Long-Tail Keywords Distinction from Short-Tail Keywords: The main difference lies in their specificity, search volume, and level of competition. While short-tail keywords are general and highly competitive, long-tail keywords are specific, less competitive, and attract more qualified traffic. Benefits of Modern SEO: Long-tail keywords are less crowded and offer new or smaller websites a greater chance to rank higher on Google. They are particularly effective in drawing users with a clear intent, closer to making a purchase or taking action. Enhancing Digital Marketing with Long-Tail Keywords Improved Conversion Rates: The specificity of long-tail keywords leads to higher conversion rates, as the traffic they attract is more likely to be interested in your offerings. Relevance in Voice Search: With the rise of voice search, these keywords are becoming increasingly important. They mirror the longer, conversational queries of voice searches, enhancing their effectiveness in modern SEO strategies. Read more here: https://lnkd.in/e9xZ_7-k #SEOStrategies #LongTailKeywords #DigitalMarketing #GoogleRanking #VoiceSearch #TargetedTraffic

The Evolving SEO Landscape Understanding Long-Tail Keywords: Long-tail keywords are specific, extended phrases that align closely with user searches, enhancing discoverability. They usually consist of three or more words and are crafted to match specific search queries, such as "women’s running shoes for flat feet" instead of "running shoes." The Strategic Advantage of Long-Tail Keywords Distinction from Short-Tail Keywords: The main difference lies in their specificity, search volume, and level of competition. While short-tail keywords are general and highly competitive, long-tail keywords are specific, less competitive, and attract more qualified traffic. Benefits in Modern SEO: Long-tail keywords are less crowded and offer new or smaller websites a greater chance to rank higher on Google. They are particularly effective in drawing users with a clear intent, closer to making a purchase or taking action. Enhancing Digital Marketing with Long-Tail Keywords Improved Conversion Rates: The specificity of long-tail keywords leads to higher conversion rates, as the traffic they attract is more likely to be interested in your offerings. Relevance in Voice Search: With the rise of voice search, these keywords are becoming increasingly important. They mirror the longer, conversational queries of voice searches, enhancing their effectiveness in modern SEO strategies. Read more here: https://lnkd.in/evf-FPMg #SEOStrategies #LongTailKeywords #DigitalMarketing #GoogleRanking #VoiceSearch #TargetedTraffic

**Not All Keywords Are Lucrative: The Importance of Strategic Keyword Selection in SEO** In the realm of SEO, one truth stands out: not all keywords are lucrative. When planning your SEO campaign, it's essential to focus on more than just popular search terms. The key is to identify keywords that not only attract traffic but also align with your business goals and lead to conversions. Selecting frequently searched keywords is a good starting point, but it's only part of the equation. The true strength of SEO lies in pinpointing lucrative keywords—those that align with user intent and have a high likelihood of converting into sales. It's about finding that golden balance between search volume and commercial intent. For example, a keyword might have thousands of searches each month, but if it doesn't attract visitors ready to make a purchase or engage with your services, it falls short of its potential. Instead, aim for "lucrative intent" keywords—those that signal a readiness to buy, such as "buy," "best," "review," "pricing," and specific product names. In essence, a successful SEO campaign isn't just about increasing visibility; it's about attracting the right kind of visibility. By focusing on keywords that are both popular and commercially viable, you can ensure your SEO efforts lead to meaningful interactions and, ultimately, conversions. Remember, it's not just about casting a wide net; it's about catching the most valuable fish. 🎣 #SEO #KeywordStrategy #DigitalMarketing #SEOOptimization #ConversionRate #OnlineMarketing #BusinessGrowth #MarketingStrategy #LucrativeKeywords #CommercialIntent

Competitor analysis is a critical step in SEO strategy, allowing businesses to gain insights into the keywords their competitors are ranking for. By leveraging powerful SEO tools like Ahrefs, SEMrush, and Moz, you can analyze and track the specific keywords driving traffic to your competitors’ websites. This process helps you understand their strengths and weaknesses, identify keyword gaps, and discover new opportunities to enhance your own keyword strategy. The first step in competitor analysis is identifying who your main competitors are. These could be businesses that operate in the same industry or those ranking for similar target keywords. With the help of SEO tools, you can explore the specific keywords they rank for, the volume of traffic these keywords generate, and the content that ranks well on their site. You can also compare how your website ranks for similar keywords and pinpoint areas for improvement. This analysis offers valuable insights into potential keywords you may not be targeting but are driving significant traffic for your competitors. It can also help you uncover long-tail keywords that have less competition but can bring targeted traffic. Understanding these keyword trends can guide your content strategy and help you stay competitive in the search results. Furthermore, competitor analysis isn't just about keywords. It also involves examining your competitors' backlinks, page authority, and other SEO factors that contribute to their rankings. By evaluating these elements, you can fine-tune your SEO efforts, improve your ranking, and capture a larger share of the online market. #CompetitorAnalysis #SEOstrategy #KeywordResearch #SEOTools #ContentStrategy #KeywordGap #BacklinkAnalysis #TrafficGrowth #SearchRankings #DigitalMarketing

Think your brand can't compete with the top players? Think again! Join us as Josh Piepmeier shares SEO tactics that can help challenger brands shine. Link is below! #digitalmarketing #digitalmarketingtips #aocp #seostrategy #seo 

🌟 Unlock the Power of Organic Traffic with These 7 Proven SEO Steps! 🚀 Are you ready to skyrocket your website's visibility on Google? It's time to take charge of your SEO strategy and unleash the full potential of your online presence. 1️⃣ First things first, let's ensure Google can effortlessly crawl and index every corner of your website. Say goodbye to technical glitches that might be hindering your ranking potential! 2️⃣ Next up, let's streamline your website's navigation. By reworking your internal linking structure, we'll ensure that every page is just a few clicks away, maximizing user experience and SEO performance. 3️⃣ Quality is king! Let's conduct a thorough audit of your pages to weed out anything that's dragging you down. Say goodbye to low-quality content and hello to a polished, high-value website. 4️⃣ It's time to supercharge your pages with targeted keywords. We'll optimize each one to ensure they're perfectly aligned with your audience's search intent, giving you a competitive edge in the digital landscape. 5️⃣ But why stop there? Let's uncover even more opportunities by identifying new target keywords for additional pages. With the right keywords in place, you'll be ready to capture untapped pockets of organic traffic. 6️⃣ Ready to expand your digital footprint? Let's bring those new pages to life! From ideation to publication, we'll craft compelling content that resonates with your audience and drives results. 7️⃣ Last but certainly not least, let's give your struggling pages a boost with strategic backlinking. By building a network of high-quality backlinks, we'll elevate your website's authority and propel you up the search rankings. 📈 The result? An undeniable surge in organic traffic that will fuel your online success like never before. Don't just take my word for it – experience the difference for yourself! 🌟 #SEO #ECommerce #SaasSEO #KeywordResearch #LocalSEO

Do longer keywords really drive better SEO results? Let’s dig in! 🔍 When it comes to keywords, size matters – but not how you might think. Technically, keywords can range from single words to multi-word phrases. Short-tail keywords (1-2 words) can drive traffic but are highly competitive. Long-tail keywords (3-5 words) are more specific and often less competitive, making them ideal for targeted SEO. In fact, here’s what the data tells us: 👉 29% of keywords with over 10K+ searches each month are 3+ words long (Ahrefs). 👉 Around 8% of searches are phrased as a question, showing that longer, question-style keywords drive interest (Moz). What does this mean? It’s simple: Long-tail keywords are key to organic growth – especially for new websites or businesses. Because they’re specific, long-tail keywords attract searchers who are more likely to convert. For instance, if you own a herbal soap business in Nashville, targeting a keyword like "best dry skin soap in Nashville" could be your ticket to visibility! Long-tail keywords often perform best in the MOFU (middle of the funnel) stage of a buyer's journey. This is where buyers are aware of their needs and looking for solutions, making them prime for conversions. 📈 So, lastly, what’s the ideal length for an SEO keyword? Aim for 3-5 words – specific, clear, and targeted, without going too broad or too niche. Ready to improve your keyword game? Let’s get your business seen with my free SEO audit! Simply DM me “SEO”🚀 #longtailkeywords #seoaudit #seowriter