Naama Manova-Twito’s Post

[#TOMORROW] Join Toluna at The Quirk's Media Event for Marketing Research & Insights Professionals in Dallas! Larissa Spengler, Insights & Analytics Global Lead at Kimberly-Clark, and Brodie Dunn, Director of Strategic Insights at PepsiCo (Frito-Lay), will join our own Lisa Schumacher on stage to discuss the payoffs of keeping the human consumer truth at the center of the innovation decision-making process. Don’t miss our session on Wednesday, February 28 at 10:30am CT to hear: ➤ Examples and hard-won advice to help you help your organization keep human truth as your innovation north star. ➤ How brand distinctiveness helps anchor human truth in innovation, without limiting innovation. ➤ How a subscription brand can innovate at point of brand adoption. Stop by booth 120 and meet with #TeamToluna to learn more about our industry-leading #research technology on the #TolunaStart platform. ➡️ Don’t have your tickets yet? There’s still time to register (and use code Q20 to save 20%!): https://lnkd.in/d5xE7WFV Can't make it to Dallas? Drop us a note below and we'd be happy to share a summary of our presentation after the event! 💬

Heading to the Quirk's Media Event in Dallas, February 28 & 29? Join our session to hear from seasoned brand insight leaders who have found a payoff keeping the human consumer truth at the center of the innovation decision-making process. Larissa Spengler, Insights & Analytics Global Lead at Kimberly-Clark and Brodie Dunn, Director of Strategic Insights at PepsiCo (Frito-Lay), will join our own Lisa Schumacher to discuss and share: ➤ Examples and hard-won advice to help you help your organization keep human truth as your innovation north star. ➤ How brand distinctiveness helps anchor human truth in innovation, without limiting innovation. ➤ How a subscription brand can innovate at point of brand adoption. And come visit us at Booth 120 to learn more about our industry-leading research technology on the #TolunaStart platform and full-service suite of research solutions for every budget. If you haven’t already registered, there's still time to get your #QuirksDallas tickets and save 20% with code Q20. ➡️ Learn more and register here: https://lnkd.in/d5xE7WFV If you can’t make it to the event but want to receive a summary of our presentation, drop us a note below, and we’ll reach out to share it after the event. #facetofacemrx #quirksevent

🎵“I want to be in the room where it happens, The room where it happens.”🎵 I was thinking about Leslie Odom Jr.’s masterful depiction of Aaron Burr in “Hamilton” as I listened to Panera Bread’s Alicia Mowder speak at a Brand Innovators event recently. (YouTube link in comments) (Stay with me - I promise this is going somewhere.) “We started putting KPIs behind our research,” Mowder said, when asked by Suzy’s Jesse Forman how insights are integrated into organizational decision-making processes. “So we went out and said, What business decision have you made with the research we did - and did we get a return on it?” For Mowder’s team at Panera, it’s about “really making sure that we’re not a support function but a driving part of the organization and what we’re accomplishing.” At Suzy we’ve heard this from our clients as well - this idea of asking the right questions internally before a research study is launched - and then “tracking down” those internal partners to understand the impact of that research. In an age of “do more with less,” Insights leaders and teams need to make sure their resources are allocated toward work that will have a true business impact, not, as Mowder says, “stuff that sits in folders that's fun to do that doesn't go anywhere.” The organizations that are giving Insights a seat at the table are the ones that are going to be the ones leading the industry and being the most cutting edge, Mowder summarized at the end of the BI panel. In other words, putting researchers in the room where it happens. #marketingresearch #marketing #personaldevelopment

Ready to make waves online?   Let our digital strategy be your guiding light to stand out in the vast digital landscape! We craft tailored plans to ensure your brand catches the eye and leaves a lasting impression. It's time to shine bright amidst the digital noise. Are you ready to be noticed?  #DigitalLeadership #LeadWithUs #BusinessTrailblazers #IndustryLeaders #DigitalSuccessPartners #shoutx  #StrategySuccess #MarketingAgency 

#IndustryInsights: Tackling Today’s #Challenges with the Right #Perspective As we navigate through challenges like inventory management, evolving #markettrends, and robust competition, here are a few insights and strategies that are proving essential. 1) #SmartInventoryManagement: Utilize technology and forecasting tools to optimize inventory levels, reducing both excess and shortages by predicting demand more accurately. It’s not just about responding to market demand—it’s about anticipating it. 2) Keeping Pace with Evolving #Trends: Stay informed and flexible to adapt to new consumer preferences and sustainability demands, experimenting with innovative materials and designs. 3) #Competing with #MarketGiants: We can adapt quickly, innovate rapidly, and personalize our approach in ways that larger entities cannot. #Collaborations, strategic #partnerships, and right #marketing can elevate our position in the market, allowing us to carve out unique spaces and connect with our audiences more deeply. 🤝 I invite my fellow industry #professionals to share their thoughts and strategies on how they are navigating these waters. Let's learn from each other and continue to push the boundaries of what's possible in our field. #BRCeramic #BRAQ #Growth #Business #Strategy #Ceramic #Market #Industry #Leadership #Thoughts #Distributor #Tile #Brand #TeamBuilding #Associates #BRFamily

How are other brand and retail leaders doing it? PROBLEM SOLVE What innovations will help me be competitive? INNOVATION Who can can I meet and what can I learn from them? NETWORKING See you July 10-11! https://lnkd.in/eekXV9u7

The Future of Brand to Consumer! #Brands and #retailers attend The Lead Summit to learn how to connect better with their customers - this is how it's done.

🌟 **Show the World Your Breakthrough Moment!** 🌟 The BIG Innovation Awards deadline is approaching fast— submit by November 15th** and be among the first celebrated in 2024! https://lnkd.in/eNVqe2Gj Here’s why the BIG Innovation Awards are different: 1️⃣ Celebrate Your Benchmark-Breaking Success: No competitors, just your excellence. Our panel of industry experts sets the annual benchmark—meet it, and you win! 2️⃣ Kickstart 2024 with Recognition: Winners are announced early in the year, giving you an impactful start and maximum exposure for a full year. 3️⃣ Awards with Impact: We honor achievements that truly drive change—if your innovation has made a real difference, this is your platform. Since 2014, the BIG Innovation Awards have recognized groundbreaking work across industries. From disruptive products to exceptional services, it’s your moment to make a BIG statement in innovation. Literally THOUSANDS of companies, products and individual winners. 📢 Don’t wait! Submit your nomination today and set the stage for an extraordinary 2024. #InnovationExcellence #BIGInnovationAwards #BusinessIntelligenceGroup #InnovationLeaders #PR #Marketing #Breakthrough

Transform your innovative concepts into powerful, recognizable brands with our expert blend of strategic insight and creative flair. From initial idea to industry leader, we’re here to guide your brand’s journey every step of the way. Ready to elevate your vision and captivate your market? Let’s get started! 🌟 #BrandBuilding 🚀 #StrategicInsight 🧠 #CreativeStrategy 🎨 #MarketLeadership 🌍 #Innovation 💡 #BrandDevelopment 📈 #BusinessGrowth 📊 #IndustryLeader 🏆 #MarketingStrategy 📣 #LinkedInNetworking 

Elevating standards and setting new trends! Thrilled to announce our recent collaborations, marking a transformative journey. Together, we're redefining excellence and pioneering innovation in our industry. Grateful for the shared vision and collective efforts that have propelled us to new heights. Here's to a future filled with groundbreaking achievements and continued success! #influencermarketing #SaeedGhani1888 #collaboration #digitalmarketing