Myles Taylor’s Post

Why be a spectator when you can be the game-changer with Disney+ Hotstar! The football fans are all set to witness the English Premier League, starting August 16th, 2024!    Score a perfect goal in the OTT field with innovative campaigns.  Advertise with Disney+ Hotstar! #DisneyPlusHotstar #Hotstar #EPL #EnglishPremierLeague #Football #Sports #Advertising #SportsAdvertising #BrandIntegration #DiverseContent #AdTools #CreativeAdvertising #OTTAdvertising #AdvertiseNow #Explore

The Disney/WBD/FOX sports JV now has a name: Venu Sports. The company says it will launch this "fall," with the rumors being a target month of September. No pricing was announced. I expect the service to launch with minimal customization and personalization in the user experience and advertising. A lot of the work on the backend is being driven by FOX right now, but there simply isn't enough time from concept to launch for the service to have lots of features and functionality. So expect a bare minimum when it launches, with more functionality added over time. Venu Sports CEO says the product is being "built from the ground up," but I'm unsure what that means. Most of the backend tech is utilizing workflows for other video services already in place from FOX and the other JV partners. I don't think there is any problem with this approach, but the quote makes it sound like some completely new tech stack is being invented and designed just for this new service. #streamingmedia #venue #sportsnews #SVOD #disney #wbd #fox

$5 billion. Is what Netflix has reportedly paid for the WWE broadcast rights Netflix is definitely serious about sport, and football is next on the radar As Netflix has recently acquired Manchester City Football Club’s six-part docuseries chronicling the team's 2022-2023 season. This move could be a soft play into live Premier football rights at some point in the future As football is an always on form of entertainment, both on an off the pitch, live Premier League rights could align with the Netflix business model and audiences Complemented by advertising and sponsorship revenue opportunities with a Netflix customer data centric advertising strategy around such content, this would yield serious interest from brands Streaming platforms and social media networks are becoming the platform of choice for sports content, due to the constant changing nature of how audiences consume entertainment content At Football Media we are working with our clients on brand strategies to enable them to lean into where audience attention is, utilising technological, social and contextual relevancy to achieve objectives. #footballmedia #netflix #mancity #broadcast #streaming #premierleague #football #sponsorship #marketing

For the last podcast before the NAB Show, co-host Mark Donnigan and I discuss [https://lnkd.in/e9vMmttg] the latest news around Disney, including their plans to crack down on password sharing in June in a "few" countries and markets, with a "full" rollout in September. We detail how complex ESPN’s DTC offering is becoming, with Disney announcing that its new ESPN streaming service will launch in the fall of 2025 and will be offered as part of the Disney+ bundle, which will give Disney three separate ESPN sports streaming services in the market. We also detail sports news from Formula One’s US-based owner, Liberty Media, announcing a takeover of MotoGP’s parent company and the "rumor" that Amazon might get the rights to take over the entire NHL Monday night package from Rogers in Canada, including playoffs, for the remaining two years of Rogers’ contract. Finally, we highlight the NBA teaming up with Roku to launch its first-ever FAST channel, Diamond Sports Group renewing its distribution deal with Charter Communications, and DAZN announcing an exclusive deal with the PGA TOUR across the Middle East, North Africa and Southeast Asia. Listen here: https://lnkd.in/e9vMmttg #streamingmedia #SVOD #AVOD #sportsnews #dazn #roku #disney

🌟 Platforms like Roblox and games like Wordle are driving engagement and boosting revenue. Is this the next big opportunity for television? Could turning TV program guides into interactive experiences transform viewer engagement and make a channel the ultimate destination? 🎮📺 #Marketing #VideoGames #Engagement #DigitalTransformation #Innovation

NBCUniversal is expected to set a new record for Olympics #adrevenue, surpassing the $1.25B generated during the Tokyo Games. With strong ratings and the highest opening ceremony viewership since 2012, the Paris Olympics are off to a great start.   For advertisers, this event demonstrates the power of combining #streaming and #broadcast. As the NFL season and other major sporting events are on the horizon, advertisers have a golden opportunity to maximize their reach and impact through a dual-platform strategy. By leveraging both broadcasters and streaming platforms, brands can achieve unparalleled visibility and engagement.   Additionally, local advertising can play a crucial role in this strategy. By targeting regional markets with tailored content, brands can ensure they connect with viewers on a more personal level. The combination of high-profile broadcasts, innovative streaming features, and localized advertising ensures that brands can maximize their investment and extend their reach. The Olympics are a perfect case study on how brands can capitalize on this advertising strategy to achieve impact during one of the most-watched events. #Olympics #adsales #localadvertising #LITrendingTopics   https://lnkd.in/gbAzzmni

Knows there's a ton of #Boxing on the schedule for tonight. Just did something that frankly with everything going streaming I thought I was done doing by ordering the #MatiasRamirez card via @DIRECTV so I could use my DVR. Even though I am trying to find someone who will give me some direction so I can get my DIRECTV satellite dish removed so I can finally switch to the via internet service to save costs, frankly ordering PPV events used to be much easier. Granted it's been a good while since even though I want to see PPV done away with in the interest of Boxing and consumers, most of the time now if there is one that I will be covering, if I have access via streaming I do that mainly for the on demand features because it makes it where I don't have to record with a lot going on at the same time schedule wise. This is a rare instance where TrillerTV Formerly Fite TV) didn't pick this one up so I had to resort to DIRECTV, but apparently you can no longer order events online with DIRECTV if you still have a satellite dish as I do and I had to make a payment to cover the cost of the event before ordering via remote so it wasn't added to my bill. Up until a few years ago when Showtime was basically the only network still doing PPV via cable/satellite, you could order those cards online via DIRECTV and pay with a card so it wouldn't be added to your bill with the exception of taxes and fees from having a satellite dish. This is the first time I've ever had to make a payment ahead to cover costs rather than being able to use a card so it didn't go on my bill. Strange stuff. Also from what I understand, even though I really hope everything goes to subscription-based streaming, you cannot order PPV events if you have DIRECTV via internet. Though not a deal breaker for me at least for now, if DIRECTV is going to be phasing out the satellite service, which is what all signs are pointing to, their via internet service should mirror exactly what is available via satellite including unfortunately PPV. 95% of Boxing is available via streaming now where on demand access is available, but this falls under the hold outs category. Really wish either Triller or DAZN picked this one up under their subscription plans or at minimum made it available to purchase.

The Paris 2024 Summer Olympics not only captivated global audiences but also set new benchmarks in how brands engage with viewers. With NBCUniversal’s Opening Ceremony coverage drawing 28.6 million viewers—a 60% increase from Tokyo—the event was a major win for advertisers. Streaming took center stage, with Peacock experiencing a sixfold increase in viewership compared to the Tokyo Games. These shifts are more than just numbers; they signify a massive opportunity for brands to connect with audiences in meaningful ways across multiple platforms. As our CMO, Laurel Rossi, insightfully noted, “The Olympics produced a 47% increase in people more likely to search for a brand compared to standard programming. This down-funnel activation can have an enormous impact on both visibility and conversion potential.” Read more about these exciting shifts in the full article: https://bit.ly/3YRaW8l #Infillion #Brands #SportsMarketing #Olympics2024 #CTV #Streaming

At #PGAChamp, T-Mobile for Business used their #5G network and technologies to make the Championship a more thrilling, immersive fan experience. Example: They used a 5G private network to power 5G cameras for digital and TV broadcasts, enabling CBS Sports to capture more exciting angles and cinematic-quality shots of the action. Check out the article in Sports Business Journal: https://t-mo.co/3ULHNYg #TFBxPGA

At #PGAChamp, T-Mobile for Business used their #5G network and technologies to make the Championship a more thrilling, immersive fan experience. Example: They used a 5G private network to power 5G cameras for digital and TV broadcasts, enabling CBS Sports to capture more exciting angles and cinematic-quality shots of the action. Check out the article in Sports Business Journal: https://t-mo.co/3ULHNYg #TFBxPGA