Myles Klynhout’s Post

🌍 The Power of Global Testing in Digital Marketing 🌍 In today’s competitive digital landscape, global testing has shifted from a “nice-to-have” to an absolute essential for brands aiming for international growth. Testing across diverse markets isn’t just about validating strategies—it’s about unlocking new opportunities and building resilience for long-term success. An insightful article on Forbes recently highlighted the key benefits of adopting a global testing approach: 🔹 Product Refinement: Tailoring products based on regional preferences makes them more appealing worldwide. 🔹 Competitive Edge: A deeper understanding of consumer behavior across cultures helps brands stay ahead. 🔹 Stronger Connections: Brands that align with local values foster loyalty and lasting engagement. 🔹 Risk Reduction: Testing on a smaller scale minimizes surprises and boosts success upon broader launches. From setting clear goals to selecting the right test locations, each step in global testing empowers brands to learn, adapt, and grow their presence across different markets. If you’re interested in a deeper dive, be sure to read the full article for further insights! #GlobalMarketing #DigitalStrategy #MarketTesting #GrowthMindset #BrandExpansion #Forbes

Strategic Market Solutions: Driving Business Outcomes with Fractional CMOs As discussed in Marketing Week's article "Fractional CMOs and Meaningful Measurement: Your Marketing Week," the importance of effectiveness in marketing strategies cannot be overstated. Analyzing effectiveness should underpin all marketing objectives across various industries. Whether in FMCG or IT, the focus should be on investing budget to drive significant business outcomes. Recognizing the rapidly evolving landscape of marketing, it's acknowledged that the prominence of fractional CMOs signifies a strategic approach to leveraging marketing expertise on a part-time or project basis, allowing companies to access specialized skills without the commitment of a full-time hire. Read more: https://lnkd.in/ev4Wdpes

What is the most important marketing capability to work on, according to CMOs. Digital marketing? Analytics maybe? In fact, the answer is brand strategy, according to a survey by Gartner. Why? Because a clear, sharp strategy guides and inspires ALL of your marketing. If 2024 is the year to boost your brand strategy capability, we have two final places left on this year's brandgym Mastering Brand Growth Program that kicks off on April 18th “A strategic, insight-led and practical approach to making marketing PAY,” is how the Marketing Director of Pladis France described the 8 week program. 98% of participants said they would be more effective in their jobs. Secure your seat or find out more and try a sample lesson here: https://lnkd.in/eMYHRpFH

Five tactics to stop CMOs from generating shareholder returns… more accurate than we’d like to admit!

🔒Unlocking Global Opportunities: The Power of Marketing in International Expansion🔓 In today's world, expanding your business internationally isn't just an option; it's essential for growth and sustainability. However, making that leap requires more than just a great product or service—it demands a strategic approach to marketing. Marketing serves as the bridge that connects your brand with new markets, cultures, and audiences worldwide. Here's why it's crucial: 1. Cultural Relevance : Marketing allows you to adapt your message, branding, and products to resonate with diverse cultures and preferences. What works in one market may not translate directly to another, and effective marketing ensures your brand remains relevant and relatable. 2. Market Research and Insights : Marketing strategies involve thorough market research, providing valuable insights into consumer behavior, trends, and competitors in each target market. These insights empower informed decision-making and tailored approaches to different regions. 3. Building Brand Awareness : Effective marketing builds brand awareness on a global scale, laying the foundation for trust and recognition in new markets. Consistent messaging across channels helps establish credibility and familiarity with international audiences. 4. Expanding Reach and Accessibility : Through targeted marketing efforts, you can reach potential customers across borders, breaking down geographical barriers and expanding your customer base. Digital marketing channels offer unparalleled reach and accessibility, enabling cost-effective strategies to reach global audiences. 5. Driving Revenue Growth : International expansion opens up new revenue streams and growth opportunities. By leveraging marketing to establish a strong presence in new markets, businesses can drive sales and revenue growth beyond domestic borders. 6. Cultivating Relationships : Marketing fosters meaningful connections with customers worldwide, nurturing long-term relationships and loyalty. Personalized communication and engagement strategies help build trust and loyalty, essential for sustained success in foreign markets. In essence, marketing serves as the engine driving international expansion, fueling growth, and enabling businesses to thrive in the global marketplace. Embrace the power of marketing as your passport to unlock new opportunities and propel your brand to new heights on the global stage. #GlobalExpansion #MarketingStrategy #BusinessGrowth #InternationalMarketing

Competing priorities across teams - the silent digital marketing killer? At big brands, misalignment between different business units is one of the biggest bottlenecks to effective digital marketing. Marketing wants to test daring new channels and campaigns, but product teams panic over brand consistency. Sales insist on more aggressive digital tactics, while customer service fears alienating loyal buyers. With everyone pulling in different directions based on their goals and priorities, digital efforts get caught in the corporate crossfire. Mixed messaging, channel conflicts, and wasted resources become inevitable. The core problem is the lack of an overarching digital vision and governance that all functions can rally behind. Without direction, confused teams will continue to focus on their agendas and be unable to see the bigger picture. So what's the solution? Establishing centralised digital leadership with the authority to align strategies across the company. Set crystal clear, unified digital goals and ensure all initiatives ladder up. But that's easier said than done at larger organisations, right? Maybe we need to rethink antiquated business structures altogether if we want digital to truly thrive. P.S. Tired of divided digital efforts? DM me and check out how Elixirr Digital can help here: https://lnkd.in/eieEjBgk.

Stay motivated in digital marketing by setting clear goals and celebrating small wins, as progress often comes incrementally. Continuously learn and experiment with new tools, trends, and strategies to keep your campaigns fresh and exciting. Embrace failures as valuable lessons, and focus on delivering value to your audience for long-term success. Build a supportive network of professionals, and use automation to manage repetitive tasks, freeing up time for creativity and strategy. Lastly, maintain a work-life balance and stay passionate about your work to avoid burnout and sustain your drive. Celebrating 22 years of digital marketing experience across diverse markets, including Las Vegas, 😊 Singapore, Saudi Arabia, and Pakistan.

The Importance of Global and International Marketing for Modern Businesses In today's interconnected world, marketing agencies must embrace global and international marketing. Here's why: 1. Expanding Market Reach: International marketing opens up new customer bases and revenue streams, reducing dependence on a single market. 2. Building a Global Brand: A global presence enhances brand recognition and credibility, creating a loyal customer base worldwide. 3. Competitive Advantage: Venturing into international markets makes companies more agile, innovative, and responsive to global trends. 4. Leveraging Technological Advancements: Digital marketing and e-commerce platforms make it easier to reach and engage international audiences. 5. Diversification and Risk Management: Operating in multiple regions helps mitigate risks associated with economic downturns or political instability in one market. 6. Cultural Insights and Innovation: Understanding different cultures fuels innovation, inspiring new product ideas and marketing strategies. 7. Sustainability and Growth: A global vision ensures long-term sustainability and growth, keeping businesses relevant in an evolving market. #business #marketing #agency #success #growth

🌍 Are you sure your digital marketing plan is ready for the world? Testing globally is the secret sauce to success! In today's interconnected world, launching a digital marketing plan without global testing is like driving blindfolded. Each market has its quirks, and understanding these can make or break your campaigns. Imagine launching a campaign in Europe without considering cultural nuances or consumer behavior differences. 😱 You might miss out on huge opportunities or even face unexpected backlash. Here's why you should test globally: 1. Diverse Consumer Insights: Tapping into global markets gives you a wealth of data on consumer preferences and behaviors. 2. Tailored Strategies: Testing helps in customizing your strategies for each region, ensuring maximum impact. 3. Risk Mitigation: Identify potential pitfalls before a full-scale launch, saving precious resources and reputation. 4. Competitive Edge: Stay ahead of competitors who might overlook the importance of global testing. 5. Growth Opportunities: Uncover new markets and audience segments that you never knew existed. Conclusion: Embrace global testing as a stepping stone to a successful and adaptive marketing strategy. 🌟 Ready to take your marketing plan to the next level? Start testing globally today! Share your experiences or insights about global testing in the comments below! #DigitalMarketing #GlobalStrategy #MarketingSuccess

We all know that the current marketing landscape is evolving rapidly, with new regulations, accelerated technological innovation, and shifting consumer habits. Marketing Effectiveness projects, such as Media Mix Modeling (MMM), are one of the key solutions to help your marketing and media teams navigate these challenging times. However, in the APAC region (and I'm excluding China here where the context is completely different), the complexity of these types of projects is amplified tenfold due to the diversity of the markets. More specifically, Ivan and I've identified 5 key challenges that need to be addressed to run successful Marketing Effectiveness initiatives in APAC. At fifty-five, we stay at the forefront of industry trends, leveraging the latest advancements in artificial intelligence (AI) and machine learning (ML) to support your marketing decisions. But most importantly, we never forget that the strongest data collection foundation is a key requirement for brands, retailers and advertisers to overcome these critical challenges! Happy to hear your thoughts on this key yet challenging topic! Cedric Delzenne 司徒睿 Andrew Otremba Ily Tan Geoffrey Hoffman Neil Tejnani Mathieu Lepoutre Arnaud Parent #marketing #media #mediaeffectiveness #MarketingMixModeling #MMM #data #AI #AsiaPacific #DigitalMarketing #DataStrategy