If you’re redesigning your website to make it look better, you’re missing the point. In a world where every business is vying for attention, a good-looking website is only half the story. The real power lies in the strategy that makes your site a client magnet. Here’s how to make sure your redesign actually impacts your bottom line: ✳️ Design with Conversion in Mind Every element on your website should lead your visitors closer to action. Think beyond aesthetics. Make sure buttons, calls-to-action, and forms are clear and purposefully positioned. ✳️ Build a Clear, Purpose-Driven Journey From the homepage to the contact page, every section should serve a purpose in guiding visitors toward becoming clients. Design the journey with their questions, interests, and objections in mind. ✳️ Integrate SEO at Every Step It’s not just about ranking higher. It’s about attracting the right traffic. Keyword-optimized, value-packed content draws in potential clients actively searching for your services. When you approach a redesign strategically, you’re not just building a beautiful site. You’re building a machine that works for you. Are you approaching your redesign with strategy in mind? ------ I am Mwangi Kagwe - I create websites that fuel business growth and drive leads.
Before you start redesigning, analyze your current website's data. Understanding which pages perform well (and which don't) can save you from fixing what isn't broken.
The most successful website redesigns we've done started with this question - 'What action do we want visitors to take?' Everything else flows from there. What's the primary action you want from your visitors?
Great insights, Mwangi! Another often-overlooked tip: incorporate social proof strategically throughout the site. Placing testimonials, case studies, or client logos at key points in the user journey builds trust and helps guide visitors toward conversion. It’s amazing how much impact a well-placed review can have!
I like what you did here, that is why I recommend you!
Absolutely! Mwangi Kagwe A stunning website is just the beginning. Focusing on conversion and user journey is key to turning visitors into clients! How' everything going on your end Mwangi?
Insightful
I turn your website into a lead generation machine.
1moHere's something most people miss: Your website isn't about you. It's about your clients' journey.