Mutiny’s Post

In SaaS marketing, customer education isn’t just a value-add; it’s a strategic necessity. Today’s users expect more than just features—they want to understand how solutions integrate seamlessly into their workflow. That’s why every piece of content collateral we create, from podcasts to video collaterals , focuses on educating users on the practical application of our product. It’s about showing them the ‘how’ and ‘why,’ not just the ‘what.’ By aligning our content strategy with user education, we shorten the learning curve, drive adoption, and reduce churn. When customers see the real-world impact of #zohoone solution, they don’t just use it; they become advocates for it. . Here I am shooting succes story for the organisation I work in, and this has given me an opportunity to work toward this collateral. . #customersucces #marketing

For all you #productmarketingmanagers out there, a lot of positioning experts will tell you it’s necessary to create one positioning narrative for marketing and another for sales.   That duplication isn’t necessary. It complicates your ability to tell a simple value story that differentiates because you have multiple versions of the truth floating around, the exact problem that has you pulling your hair out right now.   Here’s the easier approach that gives you better results and requires a lot less work for everyone.   All you have to do is make your product positioning conversational. Create your product positioning as if you’re having a casual conversation with a would-be customer and it becomes more engaging in every situation, marketing or sales.   Let’s face it. You already have a lean product marketing team that has more on their plate than they can possibly do. More work is the last thing you need! If this sounds all too familiar, let’s talk.   Our Product Marketing Training Courses are the only curriculum on the market that teach your team how to create a single conversational version of your product positioning that differentiates, and it’s a lot easier for sales to tell your story and even easier for buyers to understand. https://lnkd.in/gbCdwMeZ #productmarketing #productpositioning 

Another gem from Sangram Vajre "90% of your old GTM playbooks will cease to exist" We are seeing this play out publicly with cold outbound. Effectiveness is rapidly declining and companies are grasping to try and make it still work. Doing what I think is bad behavior with tactics like spinning up 100s of domains and lots of mass spamming. New playbooks are working. Things like... Deep relationships (partner motion, in person ICP align events) Robust data-driven customer marketing & expansion effort. Marketing owning things like product onboarding Fun personalization like "week in review" emails

Launching a great starter kit offer can ignite massive recurring revenue growth for your brand. Two big benefits: ✅ Improves your paid subscription offer by adding value instead of just relying on big discounts ✅ Actually improves your new customer's experience and likelihood of consumption. Which in turn drives better retention. You can see so many of the top subscription brands (like MUD\WTR and Everyday Dose) following this exact playbook. Here's how to create your own starter kit offer so you can scale your MRR faster 👇

The scope of a product marketer is often up for debate. In my mind, there’s a range of capabilities and most PMMs sit closer to one side or the other. ➡️ On one end you have Product: Product Strategy and Pricing ➡️ On the other end you have Marketing: Whitepapers and Lead Gen I’ve yet to meet any product marketer who does all of these things well. Perhaps “Product Marketing” isn’t specific enough of a concentration. Me? I sit closer to the Marketing side. I prefer to: Pick up in the Research phase and move right Get intel from my Product colleagues on Product Strategy, Roadmap, Product Performance Metrics, Pricing, and Competitive Features. Does this resonate with you? PMMs, where do you sit on the range of PMM capabilities? #productmarketing #b2bmarketing

It's likely that for everything you do in your company, there is a formal process: selling products, running a marketing campaign, delivering customer-facing materials, receiving payment from customers, delivering products to new customers, or managing customer problems. Understanding launch readiness is key to product success. It’s not just about having a checklist but ensuring every team member is aligned and prepared. This ensures a smooth launch and maximizes the chances of success. Download the Launch Readiness Checklist - https://lnkd.in/eF2DMX8K Share or comment if you found this useful! #ProductLaunch #BusinessSuccess #BrainKraft #launch #productmarketing #productmanagement #b2bmarketing

Product Management’s main job is to make it easy for the User to say Yes. Product Marketing’s main job is make it difficult for the Buyer to say No. Sales’ main job is to monetize by overcoming Customer inertia. #Saas #Sales #Productmanagement

Just completed an amazing 6-month Product Marketing Cohort under the guidance of Siddhartha Kathpalia! 🎉 It’s been an insightful journey, learning how a Product Marketing Manager (PMM) plays a vital role in driving growth for B2B SaaS organizations: Crafting impactful go-to-market strategies Building strong positioning & messaging Empowering sales teams with the right tools Bridging the gap between product teams and customers Grateful for the knowledge and mentorship. Excited to put these skills into action! 🚀 #ProductMarketing #B2BSaaS #Gratitude #ProfessionalGrowth

Boost Your Conversion Rates with These 3 Key Steps (Any industry): In this episode, we share insights from a consulting project with a SaaS company that struggled with a low conversion rate from free trials to paid subscriptions. We discuss the three crucial strategies we implemented: 1. Customer feedback analysis 2. Competitor evaluation, and 3. Making the necessary product adjustments. We also discuss the importance of aligning marketing efforts with a strong product offering, drawing parallels to a real-world example in the wellness industry. It's critical to understand your competition and price your product strategically. This usually has a significantly impact on your business success.

Bottom Of the Funnel(BoFu) articles are crafted to attract the traffic particularly interested in buying the product. These readers are educated about the concepts from other sources like your competitor’s Tofu content and now are searching for the product that specifically solves their problem. There are two main points while writing the Bottom of the Funnel articles 1)Recognizing Customer Pain Points 2)What Solution does your product offer to those Pain Points? The Basic Question is, do the specific features of your product solve the specific problems of the customer? The basic list of the articles that are considered Bofu are Comparative(product 1 vs product 2). Alternative(popular product alternatives). Product Case Studies. Product Testimonials. Product Free trials. Product Pricing pages. If you want to attract buyers and show how your saas product can solve their problem DM me.