Two freakin' sentences! Before one second reels & free floating AV clips; here is how TV shows were marketed to potential viewers via TV guides & newspapers. Similar to a lot of content on my page, YOU the reader have to do the work. It maybe a slightly niche show, but Frasier has successfully built up 30 years worth of a fanbase. So much so that it has even managed to successfully climb what I felt was an absolute uphill mountain & get renewed for a second season in the OTT era. Meaning an entirely new generation will get to experience Frasier & hopefully watch the older seasons. If you had no clue to what 'Frasier' is or was, can these two sentences get you hooked to watching the show? #ContentMarketingStrategy || #ContentMarketing || #TV || #Entertainment
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Upcoming episodes on Let's Talk Loyalty and Loyalty TV! 🚀 Stay tuned for professional discussions and expert perspectives on loyalty. 🎙️📺 #letstalkloyalty #loyaltymarketing #loyaltyprograms
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Interesting discussion about how performance-based compensation on streaming platforms like Netflix should be structured. One aspect that was overlooked is how these platforms control both the marketing and the algorithms for recommending titles to their audience. For example, if Millie Bobby Brown in "Damsel" is recommended to every subscriber who has watched "Stranger Things" over the years, that gives it a huge advantage over other films on the platform. I assume savvy agents will negotiate guarantees for marketing impressions, such as the number of times key art appears in subscriber feeds. But will the platforms be willing to share this data with talent and their representatives? https://lnkd.in/e4jUYHaN
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Ever wonder why we keep returning to our favourite TV shows, time and time again? In a world of endless new content, what keeps us going back? (Spoiler, it’s not the same as the first time) Hannah Hargreaves recently explored this phenomenon in our latest research— here’s what she uncovered! Check out the slides below for key insights into why viewers rewatch their beloved series. #TVResearch #AudienceInsights #NostalgiaMarketing #MRG Contact Hannah for more details.
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Did you rewatch The OC this year? Are you trying to reach an audience that rewatched The OC this year? As Listen + Learn Research | The Social Insight Agency uncovered, people rewatch shows to scratch a different itch—and they require a different engagement strategy. 💡
Ever wonder why we keep returning to our favourite TV shows, time and time again? In a world of endless new content, what keeps us going back? (Spoiler, it’s not the same as the first time) Hannah Hargreaves recently explored this phenomenon in our latest research— here’s what she uncovered! Check out the slides below for key insights into why viewers rewatch their beloved series. #TVResearch #AudienceInsights #NostalgiaMarketing #MRG Contact Hannah for more details.
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This is actually what I said would happen years ago... ...Like Stan Lee said... "People don't really want change...you can't sell real change...they want the illusion of change..." That's true... And I mean, the bundling of the streaming services is a savvy business move...after all, do you really want to compete with your professional friends and industry colleagues...when you don't have to (...!?...) It doesn't make sense to compete in that way...better to split the cost and come to a gentleman's agreement on whom-gets-what-when versus spending money where you simply don't need to... This industry (and particularly the studios) has always been interdependent (remember, we are all making different versions of the same product...); and so as much as we compete with each other in this industry... The competing entities want (and need) each other to survive... Because it's not an industry if there's only one player... #cometogether
In the late 1990s, NBC’s “ER” would attract more than 30 million viewers a week and came close to commanding a 40 share — meaning that 40% of people watching TV in that hour were tuned in to the Warner Bros. Television series. Today, such an accomplishment is beyond the reach of any TV program short of the Super Bowl. Viewers now watch TV in very different ways than they did 25 years ago, and streaming has ushered in an era of television. But as advertisers, executives and talent head to New York’s annual network upfronts presentations this week, they’re encountering something unexpected: The streamers that had been quick to destroy the old network TV formula are now looking to emulate it. Read the cover story here: https://lnkd.in/dKpdXKCr
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In case you don’t want to pay to read here’s a summary: The Forbes article on the future of television discusses the significant economic shifts in Hollywood, especially regarding the value of developing groundbreaking shows. Despite the success of series like "The Bear," the financial landscape has changed, making such ventures less lucrative than before. Factors contributing to this include the impact of streaming platforms, the reduced transparency of residual payments, and the rising influence of AI in content creation. These changes have led to a decline in traditional revenue streams and increased economic uncertainty for creators and studios alike…. All I hear is opportunity. Times are changing.
Producing a hit TV series like The Bear was once a path to serious riches for its cast and creators. The half-hour drama, which returns to Hulu for its third season on Wednesday night, is everything a modern TV series aspires to be—an awards juggernaut, a ratings powerhouse and a cultural touchstone since its debut in June 2022. But in another massive entertainment shift, developing groundbreaking shows is worth hundreds of millions less than it used to be. https://trib.al/gBtQHHI
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🏆 Did you know the VMAs drew over 4 million viewers this year? 📈 With 66 million+ social interactions, we turned to our Head of Video Activation, Hugh Scallon, to explore what this shift from social to TV viewership reveals about the evolving relationship between platforms and culture. What do you think this year’s VMAs viewership says about the connection between social, culture, and TV? Let's discuss in the comments below 👇 #vmas #culture #tv #livestreaming #social #livetv
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Excited about the future of TV? You’re not alone. At TV: The Next Episode, hear insights from Channel 4's Amy Jenkins, on the upcoming TV trends for next year. As TV continues to evolve, it’s becoming a significant player in an increasingly open market. Find out more here https://bit.ly/485YDaw @thetradedesk #ad #TVNE2024 #TV #TVadvertising #TVtrends
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The TV landscape has vastly changed. Will we see a resurgence of those magic moments in live TV bringing people together again? A senior leader from Pluto TV thinks so! Read more and check out the other key takeaways from TV: The Next Episode. https://buff.ly/4eEveqE The Trade Desk #ad #TVNE2024 #TV #TVadvertising #TVtrends
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Apple TV+ shows and movies: Everything to watch on Apple TV Plus
Apple TV+ shows and movies: Everything to watch on Apple TV Plus - 9to5Mac
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