Mushroom Council’s Post

The planet benefits from plant-based meat, but are they good for your health as well? (Quotes from Fortune, May 17, 2024) Traditional veggie burgers are commonly composed of a blend of legumes and vegetables, which are combined and shaped into a burger form. This process often leaves the individual ingredients—such as black beans, lentils, maize, and chickpeas—visible, highlighting the natural composition of these items. On the other hand, the latest generation of plant-based meat substitutes, with prominent labels like Beyond and Impossible leading the charge, offers a culinary experience that mirrors traditional meat products more closely than ever before. These brands utilize ingredients derived from less obvious plant sources—like pea protein in the case of Beyond and soy for Impossible—through a comprehensive extraction process to achieve their meat-like qualities. McClements, a distinguished professor of food science at the University of Massachusetts Amherst, whose research focuses on plant-based foods, notes that these items are unmistakably within the category of ultra-processed goods. The term 'Ultra-processed' is multifaceted; it can imply a reduction in healthfulness, yet it may also suggest a more healthful option compared to other choices. ** https://lnkd.in/dmUKGDEv **

🇪🇸🧀🌱 SPAIN'S HEURA FOODS LAUNCHES HEALTHIER PLANT-BASED CHEESE & PASTA It may account for a quarter of Spain’s plant-based meat market, but Heura Foods isn’t satisfied with that – part of an industry inundated with ultra-processed concerns, the startup is doubling down on its technology to expand into new categories. At Future Food-Tech London, the Barcelona-based firm showcased a glimpse of its future. By combining plant proteins and healthy lipids, Heura is unlocking textures in food categories where it has been “technologically impossible” to do so until now. The company – famous for its clean-label vegan chicken, sausages, burgers and seafood – is now moving into cold cuts, cheese, and pasta. The goal is to tackle a wider range of categories with nutrient-dense alternatives that do away with the need for additives, modified starches, and saturated fats, and entice a larger share of consumers drawn away from ultra-processed food (UPFs). “Rather than focusing solely on new ingredients, we need better technologies for product design,” said Heura co-founder and CEO Marc Coloma. “We no longer need to wait years for new functional ingredients that biomimic animal proteins. We can now develop the next generation of products at scale, directly from plant proteins.” The new product prototypes are, of course, a work in progress, and serve as an example of the solutions Heura plans to offer by licencing its technology to industry-leading companies. The dairy-free cheese, high-protein pasta, and clean-label cold cuts are set to grace grocery shelves in early 2026. There are hardly any brands better placed to spread this message than Heura, which has raised €88M to date and is responsible for four out of the five bestselling vegan products in Spain. Last year, it grew sales by 22%, reaching €38.3M, and it’s coursing towards profitability by 2025. Can its new products capture grocery baskets the same way it has with meat analogues? Read the full article here: https://lnkd.in/eyRqVfXF #GreenQueen #altprotein #futurefoods #foodsystems #sustainability

IndustryARC™ prepared new report on 𝐕𝐞𝐠𝐚𝐧 𝐅𝐨𝐨𝐝 𝐌𝐚𝐫𝐤𝐞𝐭 is anticipated to attain a market value of $54.876 billions by the year 2030, exhibiting a steady compound annual growth rate CAGR of 8% during the forecast period spanning from 2023 to 2030. 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲𝐚𝐫𝐜 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭 𝐒𝐚𝐦𝐩𝐥𝐞 : @ https://lnkd.in/gd5tPx8t 𝐓𝐨𝐩 𝐓𝐫𝐞𝐧𝐝𝐬 𝐟𝐨𝐫 𝐕𝐞𝐠𝐚𝐧 𝐅𝐨𝐨𝐝 𝐌𝐚𝐫𝐤𝐞𝐭 𝐏𝐥𝐚𝐧𝐭-𝐁𝐚𝐬𝐞𝐝 𝐌𝐞𝐚𝐭 𝐀𝐥𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐯𝐞𝐬: The demand for plant-based meat alternatives continues to grow as consumers seek #healthier, more #sustainable, and #cruelty-free options. Companies are innovating to #develop meat substitutes that closely mimic the taste, #texture, and #appearance of traditional meat products, using ingredients such as soy, pea #protein, #jackfruit, and #seitan. 𝐃𝐚𝐢𝐫𝐲-𝐅𝐫𝐞𝐞 𝐀𝐥𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐯𝐞𝐬: There is a rising demand for dairy-free alternatives as consumers become more conscious of health, #environmental, and #ethical concerns associated with dairy consumption. Plant-based milk alternatives such as almond milk, soy milk, oat milk, and coconut milk are gaining popularity, along with dairy-free cheeses, yogurts, and ice creams made from almonds, cashews, coconut, and other plant-based ingredients. 𝐂𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐑𝐞𝐚𝐝𝐲-𝐭𝐨-𝐄𝐚𝐭 𝐕𝐞𝐠𝐚𝐧 𝐅𝐨𝐨𝐝𝐬: Busy lifestyles and increasing demand for convenience are driving growth in the market for ready-to-eat vegan foods. Companies are introducing a wide range of convenient vegan options, #including frozen meals, heat-and-eat entrees, pre-packaged snacks, and grab-and-go items, catering to consumers looking 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲𝐚𝐫𝐜 𝐌𝐚𝐫𝐤𝐞𝐭 𝐢𝐧𝐟𝐨 : @ https://lnkd.in/g4RjNXua 𝐓𝐨𝐩 𝐤𝐞𝐲 𝐩𝐥𝐚𝐲𝐞𝐚𝐫𝐬 : Beyond |Impossible Foods|Oatly|Tofurky|gardein™|Daiya Foods Inc |Field Roast |Violife Professional NL|Follow |Amy's Kitchen|Miyoko's Creamery|LightLife |Quorn Foods               

IndustryARC™ prepared new report on 𝐕𝐞𝐠𝐚𝐧 𝐅𝐨𝐨𝐝 𝐌𝐚𝐫𝐤𝐞𝐭 is anticipated to attain a market value of $54.876 billions by the year 2030, exhibiting a steady compound annual growth rate CAGR of 8% during the forecast period spanning from 2023 to 2030. 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲𝐚𝐫𝐜 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭 𝐒𝐚𝐦𝐩𝐥𝐞 : @ https://lnkd.in/gd5tPx8t 𝐓𝐨𝐩 𝐓𝐫𝐞𝐧𝐝𝐬 𝐟𝐨𝐫 𝐕𝐞𝐠𝐚𝐧 𝐅𝐨𝐨𝐝 𝐌𝐚𝐫𝐤𝐞𝐭 𝐏𝐥𝐚𝐧𝐭-𝐁𝐚𝐬𝐞𝐝 𝐌𝐞𝐚𝐭 𝐀𝐥𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐯𝐞𝐬: The demand for plant-based meat alternatives continues to grow as consumers seek #healthier, more #sustainable, and #cruelty-free options. Companies are innovating to #develop meat substitutes that closely mimic the taste, #texture, and #appearance of traditional meat products, using ingredients such as soy, pea #protein, #jackfruit, and #seitan. 𝐃𝐚𝐢𝐫𝐲-𝐅𝐫𝐞𝐞 𝐀𝐥𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐯𝐞𝐬: There is a rising demand for dairy-free alternatives as consumers become more conscious of health, #environmental, and #ethical concerns associated with dairy consumption. Plant-based milk alternatives such as almond milk, soy milk, oat milk, and coconut milk are gaining popularity, along with dairy-free cheeses, yogurts, and ice creams made from almonds, cashews, coconut, and other plant-based ingredients. 𝐂𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐑𝐞𝐚𝐝𝐲-𝐭𝐨-𝐄𝐚𝐭 𝐕𝐞𝐠𝐚𝐧 𝐅𝐨𝐨𝐝𝐬: Busy lifestyles and increasing demand for convenience are driving growth in the market for ready-to-eat vegan foods. Companies are introducing a wide range of convenient vegan options, #including frozen meals, heat-and-eat entrees, pre-packaged snacks, and grab-and-go items, catering to consumers looking 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲𝐚𝐫𝐜 𝐌𝐚𝐫𝐤𝐞𝐭 𝐢𝐧𝐟𝐨 : @ https://lnkd.in/g4RjNXua 𝐓𝐨𝐩 𝐤𝐞𝐲 𝐩𝐥𝐚𝐲𝐞𝐚𝐫𝐬 : Beyond |Impossible Foods|Oatly|Tofurky|gardein™|Daiya Foods Inc |Field Roast |Violife Professional NL|Follow |Amy's Kitchen|Miyoko's Creamery|LightLife |Quorn Foods

The demand for safe, nutritious and accessible food continues to grow as the global population expands. This Food Business News article looks at growing innovation in the plant-based ingredients sector including upcycling and turning side streams into nutritious food. #innovation #foodandbeverage

The demand for safe, nutritious and accessible food continues to grow as the global population expands. This Food Business News article looks at growing innovation in the plant-based ingredients sector including upcycling and turning side streams into nutritious food. #innovation #foodandbeverage

The demand for safe, nutritious and accessible food continues to grow as the global population expands. This Food Business News article looks at growing innovation in the plant-based ingredients sector including upcycling and turning side streams into nutritious food. #innovation #foodandbeverage

The demand for safe, nutritious and accessible food continues to grow as the global population expands. This Food Business News article looks at growing innovation in the plant-based ingredients sector including upcycling and turning side streams into nutritious food. #innovation #foodandbeverage

The demand for safe, nutritious and accessible food continues to grow as the global population expands. This Food Business News article looks at growing innovation in the plant-based ingredients sector including upcycling and turning side streams into nutritious food. #innovation #foodandbeverage

IndustryARC™ prepared new report on 𝐕𝐞𝐠𝐚𝐧 𝐅𝐨𝐨𝐝 𝐌𝐚𝐫𝐤𝐞𝐭 is anticipated to attain a market value of $54.876 billions by the year 2030, exhibiting a steady compound annual growth rate CAGR of 8% during the forecast period spanning from 2023 to 2030. 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲𝐚𝐫𝐜 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭 𝐒𝐚𝐦𝐩𝐥𝐞 : @ https://lnkd.in/gd5tPx8t 𝐓𝐨𝐩 𝐓𝐫𝐞𝐧𝐝𝐬 𝐟𝐨𝐫 𝐕𝐞𝐠𝐚𝐧 𝐅𝐨𝐨𝐝 𝐌𝐚𝐫𝐤𝐞𝐭 𝐏𝐥𝐚𝐧𝐭-𝐁𝐚𝐬𝐞𝐝 𝐌𝐞𝐚𝐭 𝐀𝐥𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐯𝐞𝐬: The demand for plant-based meat alternatives continues to grow as consumers seek #healthier, more #sustainable, and #cruelty-free options. Companies are innovating to #develop meat substitutes that closely mimic the taste, #texture, and #appearance of traditional meat products, using ingredients such as soy, pea #protein, #jackfruit, and #seitan. 𝐃𝐚𝐢𝐫𝐲-𝐅𝐫𝐞𝐞 𝐀𝐥𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐯𝐞𝐬: There is a rising demand for dairy-free alternatives as consumers become more conscious of health, #environmental, and #ethical concerns associated with dairy consumption. Plant-based milk alternatives such as almond milk, soy milk, oat milk, and coconut milk are gaining popularity, along with dairy-free cheeses, yogurts, and ice creams made from almonds, cashews, coconut, and other plant-based ingredients. 𝐂𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐑𝐞𝐚𝐝𝐲-𝐭𝐨-𝐄𝐚𝐭 𝐕𝐞𝐠𝐚𝐧 𝐅𝐨𝐨𝐝𝐬: Busy lifestyles and increasing demand for convenience are driving growth in the market for ready-to-eat vegan foods. Companies are introducing a wide range of convenient vegan options, #including frozen meals, heat-and-eat entrees, pre-packaged snacks, and grab-and-go items, catering to consumers looking 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲𝐚𝐫𝐜 𝐌𝐚𝐫𝐤𝐞𝐭 𝐢𝐧𝐟𝐨 : @ https://lnkd.in/g4RjNXua 𝐓𝐨𝐩 𝐤𝐞𝐲 𝐩𝐥𝐚𝐲𝐞𝐚𝐫𝐬 : Beyond |Impossible Foods|Oatly|Tofurky|gardein™|Daiya Foods Inc |Field Roast |Violife Professional NL|Follow |Amy's Kitchen|Miyoko's Creamery|LightLife |Quorn Foods