One of the big challenges product teams have when entering into KSA companies for the first time and trying to convince them that product will really help their organisation is that in takes time to get meaningful results through user discovery, building strategy, getting deep into data etc then waiting for engineers to execute Also add on top of this product management is not really a role that you can outsource like engineering and UX. it’s critical to have local presence due to the stakeholder management and alignment heavy nature of the role. Also a Product Manager needs a wider product team with designers, copywriters, product analysts etc So you have long waiting time for results + high salaries to pay + lack of understanding of the role = frustrated leadership … To manage expectations: 1. Over communicate with senior leadership 2. Focus on some short term tactical wins to gain their support 3. Show them user pain points and bring them on interviews 4. Highlight opportunities that we could exploit which we haven’t The idea is be proactive, get them excited about product and show them why product teams are amazing! Don’t leave them to suffer in silence!
Leadership frustration and the impression they have over product teams moving too slow compared to their perspective is a very common problem a pm has to deal with. And I’ve been always advised to adopt the first two points of always being aligned with them on what is being done and picking up short term wins to show progress.
Muhammed Zaulifqar totally agree about local presence - product is not a role you should outsource. At Kimolian Academy we train and coach women to become product leaders every tech company needs. Running our program for 14 months now from women across the world we have seen icredible results when we empower these women to uncover the why- what - when - and for whom.
Great advice! Can’t agree more.
Engineering & Product Recruitment Director
6moSome more wisdom from the product legend Muhammed.