In an industry where innovation is currency, it's not just about following trends but setting them—and women are at the forefront of this evolution. True leadership in advertising demands more than lip service to diversity and inclusion; it requires a commitment to authentic, transformative change." Thank you to Campaign Middle East for shedding light on critical topics like DE&I washing—reminding us that diversity, equity, and inclusion are more than just buzzwords and it's time they must drive real, meaningful change. It's a privilege to share this space with other industry experts who are not just part of the conversation but leading it. To all the incredible women transforming advertising while proving that there is no ceiling too high when passion meets purpose. Together, we are not just part of the conversation; we are defining it. Aakriti Goel Abeer Alessa Elda Choucair Asiya Ali Dania Salha Quaglio Darine Elkaissi Deena Saadeh Hanan Tabsh Joyce Abboud Hallak Karen Kamel Maya Tayara Lara Arbid Noor Shihab Prerna Mehra Read full article here: https://lnkd.in/ge3YGGMf #WomenInAdvertising #DEI #Leadership #Innovation #Media #Marketing #CampaignME #ThoughtLeadership #BreakingBarriers #Empowerment #MENA
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What is the impact of emotion in creative campaigns? Becci Hodgson explores the unique strengths women bring to advertising and the importance of infusing creative work with genuine emotion to create deeper connections with audiences and set creative output apart ✨ #CreativeStrategy #CreativeMarketing #WomenInMarketing
👈 Read the article
lbbonline.com
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Maya Tayara, Managing Director of dentsu's iProspect MENA, says that in an ideal world DE&I would deeply ingrained in every aspect of society, with equal compensation for equal work across all industries and markets. "Establishing clear and inclusive practices and policies will provide a structured and regulated path to change. These policies should be regularly reviewed and updated to reflect evolving standards and expectations. It is essential to set specific, transparent goals for middle management, making these goals an integral part of annual appraisals. This accountability helps sustain efforts to close gaps and ensures that DE&I initiatives remain a priority," Tayara added. Read the full article here. #Advertising #WomenInAdvertising #Diversity #Equity #Inclusion
Women in advertising: 'Successful women rally around one another' - Campaign Middle East
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Brands, I hope you're listening, because this is a golden opportunity. 💡 Firstly, an important quote from an article by Jason Notte of ADWEEK: "When the Association of National Advertisers conducted its survey of 101 advertisers, there was more fear of potential consumer blowback or not finding brand-safe environments (39% each) than of cost or awkwardness (29% and 25%, respectively)" Because many brands are letting fear guide their strategic marketing decisions, it's created a huge opportunity for other brands to increase their #InclusiveMarketing investments. Gone are the days of 2020 where every brand wanted to embrace #DEI, so the remaining brands who increase their efforts in the space will undoubtedly stand out. Only question left is, will these brands be ready for the inevitable backlash from the loud minority? Or will they go the way of the Bud Light and Target's of the world? Source: https://lnkd.in/gkb_ErRw
Brands Avoid LGBTQ+ Marketing for Fear of Backlash
adweek.com
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Following the release of our European Resonance Report, we’re excited to see the data included in an insightful article published by Marketing Week ⭐ The article outlines five interesting stats to start your week. Some of the key findings in the article include: 💡 Nearly four in five executives believe having a strong and visible leader is important for a company’s success. 📊 Female leaders are more likely to put on a “persona” versus their male counterparts, with 92% of women executives saying there is a distinct difference between their business and private personas, compared to just 2% of men. Read more in the article here: https://lnkd.in/e4yhdEd2
Gambling advertising, Christmas ad spend, ESG communications: 5 interesting stats to start your week
marketingweek.com
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#SHEconomics alert! Even #ESPN is now realizing that #investinwomen is a great strategy!! Read Alyssa Meyers' great article in Fortune about how revenue doubled for the women's #marchmadness tournament this year! Jacqueline Dobies, VP of Advertising notes new categories are entering, and Disney Advertising is encouraging brands to spend on other women's sporting events. From the article: “We want to try and leverage that interest to try and support women’s sports across the entire portfolio,” she said. “We want to try and use that momentum to help support all the other women’s sports that aren’t necessarily getting that same limelight right now.” That is #womensupportingwomen!! That is why we need more women CEOs! To get there, we must invest in the women CEOs we have! WCEO ETF invests in all American public companies with a female CEO for #perfomance, #diversification and impact! Please join us today! Diversity outperforms! Follow the billionaires investing their values! Billie Jean King Foundation Sheryl Sandberg Melinda French Gates Mark Cuban
Women’s March Madness ad revenue doubled this year, Disney VP says
fortune.com
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An article with special focus on International Men's Day. Thank You BestMediaInfo & Vishesh Sharma : Excerpts of my views. ‘Different strokes for different folks.’ Brands, especially those targeting urban households, have managed to successfully capture the breakaway from traditional stereotypes in their advertising. However, there is still a small cohort, perhaps in smaller towns, that may not necessarily be warming up to this change. It will take time, but we are already on the path of change.” In the future, new norms will emerge where men and women are equally capable of performing similar tasks, riding the brand wave together. The expression of masculinity will undergo significant changes. What we currently discuss, like it's okay to be soft and it's okay to cry, will no longer be conversations; they will simply become the new norm. As a result, we will see fewer stereotypes and more new norms and rules around them.
International Men’s Day: The world of men has changed but why haven’t ads?
bestmediainfo.com
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Want to know what our CEO Elda Choucair thinks about the future of women in advertising? Check out her latest feature in Campaign Middle East. #womeninleadership #industrytrends #OmnicomMediaGroup
"In our region, while there is no research done to measure the participation of female vs male, we have a lot more barriers to break, especially with the roles of female vs male depicted and represented," writes Elda Choucair, CEO of Omnicom Media Group (MENA). #WomenInAdvertising
Women in advertising: The elusive finish line - Campaign Middle East
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If you haven’t checked it out yet, consider this your sign to explore our European Resonance Report. 🌍 Our report visualizes the evolving needs of business leaders and the real-world challenges they face. In tandem, our xVoice℠ program transforms these findings into actionable steps, helping executives map their path to resonance, earn influence and drive business success along the way. For those curious about the European business landscape and the impact of executive presence, explore more here: https://lnkd.in/e6xDcTn8 #ExecutiveInfluence #Communication #BusinessStrategy
Following the release of our European Resonance Report, we’re excited to see the data included in an insightful article published by Marketing Week ⭐ The article outlines five interesting stats to start your week. Some of the key findings in the article include: 💡 Nearly four in five executives believe having a strong and visible leader is important for a company’s success. 📊 Female leaders are more likely to put on a “persona” versus their male counterparts, with 92% of women executives saying there is a distinct difference between their business and private personas, compared to just 2% of men. Read more in the article here: https://lnkd.in/e4yhdEd2
Gambling advertising, Christmas ad spend, ESG communications: 5 interesting stats to start your week
marketingweek.com
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"AANHPI Consumers are Underrepresented in Marketing: How Advertisers Can Change This" by Juie Shah DDB Chicago's Group Strategy Director Juie Shah shares her thoughts and strategies on how organizations can effectively prioritize and understand diverse consumers as a way to make short-term and long-term investments. The proactive steps include cultural alignment, creating empathy with the cultural identity, and authentic and sustained engagement. Juie shares: "Brands must more deeply understand the identities and rituals that make up subgroups within, prioritize specific groups through different efforts, forge meaningful connections to products and services and target them intentionally to drive consideration." We appreciate your insight, Juie, especially as May kicks off #AANHPIHeritageMonth, and we appreciate Ad Age for the coverage. Read more here: https://lnkd.in/dPp8pAHN #DDB #AANHPI #Diversity #Engagement
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Initiative and Magna MENA CEO Lara Arbid says that an ideal world would be one where "DE&I no longer needs fixing, and we focus more effort on critical topics, including ending world hunger and ensuring peace and safety of people around the world". Lara calls for collaborative efforts to address and break down systemic and unconscious biases that can influence hiring, promotions, and everyday interactions, leading to inequities in opportunities and treatment without even knowing it, based on practices that are ingrained into a personal or organisational approach. Read her thoughts in the article below. #Advertising #WomenInAdvertising #Diversity #Equity #Inclusion
Women in advertising: Break the status quo - Campaign Middle East
https://campaignme.com
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