Paul Dodd’s Post

I genuinely love marketing 💯 Personally, what I love about it is that it's COMMUNICATION - connecting, serving and understanding the audience's needs. I know many coaches easily feel overwhelmed by marketing, seeing it as a necessary evil 😅 BUT here's the truth: There's power in communication, and marketing allows you to serve at scale. When you get better at marketing, you also get better at communicating... ... not just with clients, but also with yourself and loved ones. As a coach, it's the most important thing you can do to radically transform your business. And as you focus on delivering real value and addressing your clients' pain points, it becomes an act of service rather than a chore: ✅ You get to share your passion with clients ✅ You get to create meaningful relationships ✅ You get to provide solutions that genuinely help Embrace marketing for your #coachingbusiness with the FREE Zoom event "How To Attract Coaching Clients Consistently" via link in bio at Cham Tang ✨

Need help running your next conference or event? I'd love to talk. Since 2019 I've run and hosted the Mental Health Marketing Conference. We're already planning for 2025 and we're more efficient than ever. During the past five+ years, we've built a playbook for planning, promotion and production. We're especially good at that 2nd P: we build efficient, effective marketing that builds your brand will driving ticket sales and sponsorships. It's a part of the process that can get overlooked if you're not careful. And, it's a huge opportunity to take advantage of the long tail of the experience on either side of the actual event days. It's all bigger than me: we've built a great team and new company: Check out TURN.Productions We have the three Ps: Planning, Promotion, Production And the 3 Bs: Bigger. Better. Bolder. That's how we do it. Want to talk? Email me: [email protected]

When marketing a new product or event, it is important to be clear who your audience is and why your product or event would be of interest. This is where content marketing can help you: attracting, engaging and retaining an audience through the content you share. And there is so much you can do without having to spend any money. This makes things exciting and accessible particularly for small businesses doing more with less. #SME #SmallBusiness #marketing #ContentMarketing #communication

Reposting to expand the reach of this excellent cheat sheet!

Clearly defined goals is so important for event marketing and planning.

As a small business owner, you may run a marketing campaign and expect a lot to happen. But it’s important to remember that we live in an increasingly noisy and distracted world. Everyone has something to sell. Everyone has something to say. How do we stand out? Remember to use every opportunity you can and review everything with fresh eyes. There is so much that you can do that does not cost a thing. Let’s say that you have launched a new event. Here are some things you can do without spending a cent: 1. Add a cover image that showcases this event as part of your LinkedIn background - use that as your billboard. 2. Add event details (including a link) to your email signature footer. 3. Publish a dedicated event page on your website where you can direct readers. 4. Announce the event through your newsletter. 5. Write about the event on your social media channels. 6. Write articles on topics you address in your event and include a call to action that directs readers to your event page. 7. When provided with a speaking opportunity, briefly mention your event if there is a fit with the topic and audience. 8. Publish a short video introducing your event and clarifying who it is for and why. In short, talk about your event in several ways and talk about it more than once. Be clear about your target audience and why it should matter to them. #marketing #ContentMarketing #communication #trust #authenticity

Rooted in authenticity, I show up for my clients the same way I show up in life—real, relatable, and 100% myself. At Mars Marketing, it’s more than just strategy; it’s about genuinely connecting with the businesses I support. I don’t just talk the talk; I live the values of authenticity and community, creating real impact for the brands I serve. Whether we’re brainstorming or leveling up your marketing, I’m here as your business bestie, helping you navigate the hustle with heart. Let’s keep it fly, let’s keep it real, and let’s grow together. Book a consultation. Marsmktg.com

Half-Ass efforts won't work! Your videos represent your: • Brand • Service • Expertise You won't hit a networking event wearing flip-flops, would you? Likewise, it's not the best practice to be casual while marketing yourself. If you post: - Poor Quality - Unscripted - Unedited Videos out where all your potential clients can see you... What do you think they're gonna assume of your products? Agree?

It took me 4 years of experience to figure out what marketing really is? It's a simple combination of Networking and Storytelling. Good networkers are excellent storytellers & when you know how to tell an engaging story, you know how to sell. We study so many things in college but one thing we have always naturally known from start is"reputation management" and "building our own personal identity" We are human beings and we tend for human emotions. When we attach them to a brand/product, we create a character sketch of that brand- just like building your own transformers or a Barbie. Personal branding plays a huge role in networking and networking plays a big part in marketing. As simple as that. How to sell anything? Look deep inside, what does your brand stand for? It's like the movie "Inside Out" in which human emotions create the core identity of your brand and how they relate to the outside world. A cherry on top for everybody who wants to know deep and easy secrets like "how to sell" and so much more! #Wisdom #Marketing #StoryTelling #Networking #Business #PersonalBranding #Storyofluxe