Mikael L.’s Post

LinkedIn's The B2B Marketing Benchmark found some interesting facts on how #B2B #marketers use Generative AI now vs next year. It's interesting that marketers use Gen AI to generate more content in less time as top 1 prio, and the fact that it can give them also #competitive advantage is of least interest to them. Another interesting fact found HubSpot in their State of Marketing 2024 report: only 6% of marketers said they use AI to write content, while much larger portions are using it for ideas and inspiration (45%), and to create outlines (31%). This makes sense to me, to be honest. While technology only fosters the ground knowledge on horizontal level, it doesn't give you the depth if you don't possess it already. Marketers still need to do the job to understand their audience’s preferences, pain points, and what resonates with them to create effective content. https://lnkd.in/dQHAk3zs

🚨 Don’t get left behind—AI is the future of B2B marketing! 🚀 AI is transforming how businesses operate and compete. But how can AI specifically supercharge your B2B marketing efforts? 💡 Practical Application: Use AI to segment your audience based on behavior and purchase history, then create personalised marketing messages that resonate with each segment. For instance, AI can help you predict when a prospect is most likely to convert, allowing you to send targeted offers at just the right time. Success Tip: Combine AI with human intuition. While AI can handle data and predict trends, your human touch is essential for creativity and building relationships. Use AI to enhance your strategy, not replace it. 🔍 Curious about implementing AI in your marketing? Let’s discuss how Blackjet Autopilot can help you leverage AI for better results. 📞 : +6444707550 ✉️ : [email protected] Book a call: https://lnkd.in/ggM_eRtw 🌐 : www.blackjetsocial.com 🌐 : www.blackjetautopilot.com #BlackjetAutopilot #AI #B2BMarketing #MarketingAutomation #BusinessGrowth

Thinking about personalization—the latest marketing trends and technologies allow for more individualized and personalized experiences and social media platforms like LinkedIn and online community groups are becoming more popular. With increased capabilities throughout the B2B marketing technology stack, AI offers quick and efficient B2B marketing. Personalization is key in a rapidly advancing technological world. People want relevant recommendations that can fix their problems or improve their lives. B2B buyers appreciate a tailored approach but few B2B marketers use personalization techniques effectively. #B2B #Personalization #MarTech #AI

I know how crucial it is to have a resilient B2B marketing strategy, especially during economic downturns. In 2024, we're seeing the power of AI and data analytics transform the way we approach marketing. By leveraging these tools, we can optimise our resources, personalise our outreach, and demonstrate clear ROI. This means that every marketing dollar is spent with maximum efficiency and impact. Here’s how we’re doing it: 🚀 *Embracing AI-powered tools These streamline our processes and uncover valuable insights. 🎯 Focusing on personalised engagement: Strengthening our client relationships is key. 💡 Prioritizing ROI: It’s all about showing the value and justifying our marketing investments. Staying ahead of the curve and making smart, data-driven decisions are essential for keeping our businesses thriving, no matter the economic climate. Let’s continue to innovate and lead the way in B2B marketing! #B2BMarketing #AI #DataAnalytics #MarketingStrategy #EconomicDownturn #ROI #DigitalMarketing

Had a fascinating meeting with a client based in UK, where we dove deep into the future of B2B marketing and the transformative power of AI. Our discussion revolved around one central theme: How can AI revolutionize B2B marketing strategies? Key Insights: 1. Data-Driven Decisions:AI's ability to analyze vast amounts of data is unparalleled. By leveraging AI, businesses can gain actionable insights into customer behavior, market trends, and competitor strategies. This leads to more informed and strategic decision-making. 2. Personalization at Scale: One of the standout points was how AI can drive hyper-personalization in B2B marketing. Gone are the days of one-size-fits-all campaigns. With AI, we can tailor messages and offers to individual client needs, enhancing engagement and conversion rates. 3. Enhanced Customer Journey: AI tools can map out and optimize the customer journey, identifying touchpoints that matter most and ensuring a seamless experience from awareness to purchase. This not only improves customer satisfaction but also builds stronger, long-term relationships. 4. Predictive Analytics: By predicting future trends and customer needs, AI allows businesses to stay ahead of the curve. This proactive approach ensures that marketing efforts are always relevant and timely. 5. Efficiency and Automation: AI-driven automation tools are game-changers for B2B marketing. From lead generation to follow-up emails, AI can handle repetitive tasks, freeing up valuable time for marketers to focus on strategy and creativity. Our client was particularly excited about the potential of integrating AI into their existing systems, and we're already planning the next steps to implement these strategies. This meeting was a testament to the fact that the intersection of AI and B2B marketing is not just a trend, but a significant shift in how we approach business growth and customer engagement. If you're curious about how AI can transform your B2B marketing strategy, let's connect and explore the possibilities together. #B2BMarketing #AI #ArtificialIntelligence #DigitalTransformation #MarketingInnovation #ClientMeeting #UKBusiness #FutureOfMarketing #BusinessGrowth #Personalization #PredictiveAnalytics #Efficiency #CustomerJourney

🚀 Unlocking New Horizons: AI-Driven Marketing for B2B Companies 🤖 In today's competitive B2B landscape, staying ahead means leveraging the power of AI to revolutionize marketing strategies. AI isn't just for consumer-facing brands anymore; it's a game-changer for B2B companies too! Here’s how AI is reshaping B2B marketing: 🔍 Data-Driven Insights: AI helps analyze vast amounts of data to uncover deep customer insights, enabling more personalized and targeted campaigns. ⚙️ Automation at Scale: From chatbots to email campaigns, AI automates repetitive tasks, allowing marketing teams to focus on strategic initiatives. 🤝 Enhanced Customer Experiences: Predictive analytics and AI-driven recommendations ensure that potential clients receive the right message at the right time. 📈 Improved ROI: With better targeting and automation, B2B companies see higher conversion rates and better returns on their marketing investments. Embrace the future of marketing. Integrating AI into your B2B strategy isn’t just an option—it’s the key to unlocking growth and innovation. Let’s discuss how your B2B company can harness AI to transform your marketing efforts. Share your thoughts or reach out to explore this exciting intersection! #B2BMarketing #AI #DigitalTransformation #MarketingInnovation #B2BAI

Is creativity becoming the new norm in B2B marketing? 🎨 According to LinkedIn's Minjae Ormes, the answer is a resounding yes! ✨ In a world where generative AI is changing the game, savvy B2B marketers are harnessing creativity and media innovation to stay ahead. 📊🤖 Discover how the latest trends are shaping the future of B2B marketing: https://lnkd.in/ebpDeqyr #B2BMarketing #CreativeMarketing #AI #MarketingTrends #BrandStrategy #Innovation #BusinessGrowth #MarketingMagic

💡 The Secret Weapon for B2B Social Media? AI. Want to stand out in the crowded world of B2B social media? AI makes it possible. Here’s how: 🔹 Real-time insights: Understand your audience’s behavior and preferences. 🔹 Content recommendations: Use AI to deliver the right message at the right time. 🔹 Campaign automation: Focus on strategy while AI handles the heavy lifting. The result? Smarter, more effective campaigns that drive growth. If you’re ready to unlock AI’s potential, our agency is here to help. Let’s connect! #Socialmediamarketing #AI #Digitalmarketing #Marketing #B2B

We are thrilled to present our next Dextegon AI Summit Speaker, Deidre Hudson. 💫 Deidre is an innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes, and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience, and leading revenue management transformation. Her Key Achievements Include: 🌟 Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate 🌟 Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates 🌟 Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50% 🌟 Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel 🌟 Led transformation of partnership channel with 2x revenue increase 🌟 Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics  Deidre will lead a roundtable on Using AI to Scale B2B Marketing. ✨ Excited to learn more, ✨ Register here: https://lu.ma/hm18uf1k #scalingB2B #AIformarketing #partnership