Jason Lawson’s Post

RevOps, how often do sales plans fail because they overpromise? And how often does that leave teams frustrated, overworked, and falling short of their goals?..   RevOps has the power to change this story. By grounding sales strategies in productivity data, RevOps leaders ensure that every plan is achievable and adaptable. It’s not about overpromising—it’s about aligning resources, actions, and outcomes to deliver results.   It transforms RevOps from a supporting function to the strategic backbone of alignment across the organization—bridging ambition with execution, and ensuring every team is set up to achieve its goals.   #RevOps #EfficientGrowth #StrategicAlignment #Productivity

Alright. I cooled off from posting about RevOps for a few weeks, but...I'm back. Listen, and listen closely: RevOps can include Sales Ops, but Sales Ops is not RevOps. RevOps can include Marketing Ops, but Marketing Ops is not RevOps. RevOps is a hub-and-spoke model. RevOps sits at the center as the strategic guidepost of your GTM motion. RevOps leaders spend a lot of their time translating organizational metrics like Revenue Growth, Retention Goals, Onboarding efficiency, NPS results, etc, into tactical roadmaps for Sales, Marketing, CS, and Finance Ops teams to drive improvement/attainment. Two action items to take from this post: 1️⃣ Ensure your RevOps function is serving the strategic outcomes of your org 2️⃣ If you do not have a RevOps function, find a strategic partner to help you build the strategy and relationships between your teams. #revops

Tired of the constant churn within your GTM team? It's time to rethink your approach. Revenue Operations (RevOps) offers a transformative solution to the challenges faced by many companies. By centralizing operations, enhancing collaboration, and driving efficiency, a skilled RevOps professional can revolutionize your GTM strategy. Instead of managing a large, fragmented GTM team, invest in a RevOps team who can: Unify departments: Breaking down silos between sales, marketing, and customer success. Optimize processes: Streamlining operations from lead generation to customer onboarding. Leverage data: Driving data-driven decision-making for maximum impact. Centralize operations and provide a single point of accountability. Enhance collaboration and foster cross-functional teamwork. Drive efficiency to optimize resource allocation and reduce costs. Maximize ROI: Ensuring your GTM efforts yield the best possible results. Don't settle for suboptimal performance. Talk to our RevOps expert today and experience the transformative power of a unified, data-driven GTM strategy. Comment 'GTM' below to book a free and confidential call with our GTM expert. #revops #GTM #gtmstrategy #fractionalrevops #revenueops #salesops

The most expensive words in GTM Teams - “Let’s change our tech stack”… We’ve all seen this story play out… 🤦♂️ New CRO joins. Changes CRM. New CMO arrives. Switches marketing automation. Another leadership change. Different sales engagement platform. Each transition costs hundreds of thousands in: → Implementation fees → Lost productivity → Team retraining → Data migration → Process rebuilding But here's the reality: While C-suite executives may rotate every 18-24 months, your revenue infrastructure needs to remain rock solid. This is why RevOps isn't just another department – it's the backbone of modern GTM operations. Think of RevOps as the architect of your revenue engine. They: → Design scalable processes → Maintain system continuity → Protect institutional knowledge → Drive cross-functional efficiency For new GTM leaders, partner with your RevOps team first instead of immediately replacing tools. They have the historical context, usage data, and technical insight to guide smart evolution – not disruptive revolution. Bottom line: RevOps deserves more than just a seat at the table. They need to be co-architects of your GTM strategy from day one. The strongest GTM leaders I know don't ask "Which tools should we replace?" They ask: "How can we optimize what's working and carefully evolve what isn't?" What's your take on RevOps' role in GTM leadership? Have you experienced the high cost of constant tech stack changes? #RevOps #GTM #Leadership #SaaS

Accelerate Growth: Why RevOps is Crucial in Today's Market In today's climate of constrained hiring and ambitious goals, Revenue Operations (RevOps) is more critical than ever. 👨🚒 Here's why: Focus on Efficiency: With fewer sellers, maximizing their impact is crucial. RevOps helps streamline operations and empower your growth teams. Building a Strong Foundation: Leadership with operational experience understands that investing in RevOps is a strategic move. A single "jack of all trades" simply can't handle the complexity of: 1️⃣ Tech Stack Integration: Aligning Marketing Ops (HubSpot/Marketo), Sales Ops (CRM, Calendar, Outbound tools, BI), and Customer Success Ops (positive business outcome insights). 2️⃣ Strategic Planning: Overseeing expansions, forecasting, pipeline health, TAM, ICP, compensation, and capacity modeling. 3️⃣ Data-Driven Decisions: Building dashboards for executives, leaders, managers, and individual contributors. 4️⃣ Sales Enablement: Creating onboarding modules, delivering continuous training, and optimizing conversion rates. Benefits of Strong RevOps: Investing in dedicated RevOps leaders within these functions can significantly impact your growth: 1️⃣ Increased Sales Velocity: Improved conversion rates and seller efficiency. 2️⃣ Reduced Ramp Time: Onboarding new hires becomes faster and smoother. 3️⃣ Talent Retention: Strong RevOps creates a supportive environment for top performers. 4️⃣ Seller Empowerment: Tools seamlessly integrate with workflows, maximizing seller effectiveness. Have you seen companies experiencing success through increased RevOps investment? #revops #revenueoperations #growth #startups #leadership

In today’s fast-paced world, businesses must be able to quickly pivot and adapt to market demands. If you want to turn around a product rapidly and gain valuable user insights without the long waiting times, you need the right expertise and strategy in place. At Digital Value Stream (DVS), we specialize in helping organizations pivot effectively. Whether you’re looking to accelerate digital transformation, refine a product, or gain deep insights into user behavior, our Fractional CXO Services provide you with experienced leaders who work with you virtually—without the time or cost of hiring full-time executives. We help you make swift, informed decisions, iterate on your product, and get real-time user feedback, allowing you to scale efficiently and rapidly. With DVS, you can quickly turn around your product and focus on getting it right the first time—driving success faster. Don’t wait for change. Pivot your success with DVS and lead your product to new heights! Fill your requirements and get proposal an hour: https://lnkd.in/dEnKCUwp #BusinessPivot #DigitalTransformation #ProductDevelopment #UserInsights #StartupGrowth #FractionalCXO #Success #Innovation

Recently, I came across an interesting discussion happening in one of the communities I'm part of. It revolved around what we should call this operations team: "RevOps or GTM Ops." While many people think they are the same, I talked to some folks in GTM teams and asked what comes to mind when they hear "RevOps" and "GTM Ops." Here's a breakdown of the differences: RevOps: 1. Focuses on the entire revenue lifecycle, from lead generation to customer retention. 2. It aims to optimize processes and systems across sales, marketing, and customer success. 3. Drives efficiency and alignment between revenue-generating teams. 4. Utilizes data analysis and automation to improve performance. GTM Ops: 1. Primarily concerned with the execution of the go-to-market strategy. 2. Focuses on activities like sales enablement, marketing campaign execution, and channel management. 3. Ensures smooth implementation of the chosen GTM strategy. 4. Optimizes resources and processes within the GTM framework. Think of it like this: 1. RevOps is the architect: They design the overall revenue generation system, ensuring all parts work together seamlessly. 2. GTM Ops is the construction crew: They execute the plan, putting the strategy into action and making sure everything runs smoothly. Ultimately, both RevOps and GTM Ops are crucial for driving sustainable revenue growth. They work hand-in-hand to ensure a well-oiled revenue machine that delivers results. Siddhartha Chandan Meghana Let me know what comes to your mind when you hear RevOps and GTM Ops. Share your insights in the comments! 👇 #RevOps #GTMOps #RevenueGrowth #SalesMarketingAlignment

RevOps Needs to Evolve From Systems Admins to Strategic Advisors 🚀🧠 RevOps isn’t just about managing systems; it’s about transforming them into strategic assets. + They are the ones turning complex data into actionable insights for leadership. 📊🔍 But here’s the real deal: With all the knowledge of systems, processes, and insights…RevOps needs to step up as strategic advisors 👔 It’s not just about keeping the systems running; it’s about steering the ship towards opportunity. What does this mean for businesses? It means elevating RevOps from the backroom to the boardroom. Transforming them from tech troubleshooters to key players in strategic decision-making. This shift is crucial. It’s about recognizing the potential of RevOps to influence and shape the future trajectory of the company. It’s about tapping into their unique insights to drive smarter, data-driven strategies. So, how do we do this? It starts with giving RevOps the tools, authority, and, most importantly, the seat at the table they deserve. 🪑 It’s a journey from operational support to strategic partnership.🚀 #RevOpsEvolution #StrategicAdvisors #InnovativeBusinessStrategies 🌟📊

Good morning everyone! Just a reminder here that #RevenueEnablement and #RevenueOperations should act as ONE team (whether they are one team in actuality or not). A way to for these teams to work together and build sustainable programs is to align on the following: 👉Methodology - align on your #SalesMethodology, focus on friction points, ensure the methodology flows across teams. For example, if your #Sales team uses #CommandoftheMessage - is your #CustomerSuccess team aware of this? Your project managers? How does that flow? Is there training and communication between teams? Will the #customer feel different when they flip from one team to the next? 👉Process - It's not all about the #SalesProcess, ensure that every stage of the #CustomerJourney is aligned. Is your methodology engrained within your process? If it's not, have a look! Start with the process, and align your methodology to each step. 👉Technology - Is your #TechStack working? Is your #Bowtie connected? Does your process align with your technology? For example, if using #MEDDPICC, is a champion required at some point? What's your entry criteria for creating an opportunity? Have you aligned your #RevTech to your process? Does all of your reporting tie to the priorities? 🔑The key to all of this is ensuring that #RevOps and #Enablement are working together, aligned on the same goals, and there's no internal friction there. Staying focused together on the methodology, process and technology keeps the teams focused on the same goals. The best way to do this is to align those teams under the #CRO, and truly create a #Revenue team focusing on the #Marketing, #Sales, #CustomerSuccess (and other essential revenue functions). 📺🎥Clip from the Revenue Operations Alliance and Sales Enablement Collective summits in NY earlier this year. #Speaker #SalesOps #SalesOperations #SalesEnablement #CSOps #MarketingOps Jack Debono Rebecca Stewart Will Burden Vivek Gulati Rose Johnstone