Tom Ayres’ Post

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I help brands with bold video-first marketing | Creative Lead @ Strawberry Productions

It’s not about how many videos you make 📸 Here are 3 metrics that actually matter for video success. Too many people obsess over view counts. But views alone don’t build loyal customers. Focus on these instead: 💍 Engagement rate: Are viewers commenting, liking, or sharing? This shows they care enough to respond. ⌚ Watch time: Are they watching till the end? Longer watch time means your content is holding attention. 💰 Conversions: Are they taking action after watching? Whether it’s signing up or buying, this is the ultimate goal. The goal isn’t just visibility. It’s about making a connection that leads to action. Because viral views mean nothing without real engagement and results.

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