mParticle’s Post

Big product update(s) alert. 🚨 Over the past few months, we’ve been heads down focusing on innovation in an era of CDP commoditization… Admittedly, we have been more quiet than usual but you’re going to start hearing more from us in the coming weeks and head into next year. Huge shout to the team on all the incredible innovation recently. There’s been so much positive change in recent months and we are doing the best work we have done in years 🙌 Come check out what we’ve been up to! 🚀🚀🚀 #customerdataplatform #cdp #customerdata #composable #realtime #predictive #AI

Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today.

The true impact of views, particularly for upper-funnel and awareness strategies, has been consistently underestimated. Exactag's latest innovation now demonstrates a compelling truth: - views are crucial - the right measurement approach helps brands to better evaluate and balance activities along the funnel In a pilot project with different advertisers, we tested a new approach that challenges traditional modeling approaches. One major result: With Exactag’s Full View Impact Modeler, we have seen Pinterest views boost attributed conversions by an astounding 67%, outperforming other platforms in driving higher conversion uplifts. This significant uplift challenges the old-school focus on clicks. It shows the great potential of modern performance measurement based on a combination of best-of-breed algorithms.   👉 For the complete summary, check out our pilot project with Pinterest:  https://lnkd.in/eKHyKuzh Want to learn more about View Attribution and cookieless tracking? Get in touch with Sven Fiehler. #performancemarketing #measurement #attribution #cookieless #mmm

Most businesses think they're delivering personalized experiences to their audiences -- but most consumers disagree. Closing the "expectations gap" is critical to driving sustainable growth. If you've been thinking about how you can activate your GA4 data to fuel optimization and personalization, look no further -- our new article gives you a detailed overview of how to integrate your GA4 deployment with Optimizely. https://bit.ly/3JW9oAY

Are you speaking your audience's language? 🗣 Jacquard + MessageGears helps brands scale brand-safe performant messages in real-time across more customer journeys, channels, and languages. Learn more about our partnership. 👇

Unlock Conversion Potential with the Enigmatic Thank You Page! 🚀 📊 Conversion Tracking: Your 'Thank You' page is a treasure trove of data. It helps you measure and track conversions accurately. 📈 🗺️ Customer Journey Insights: By analysing who lands on this page and how you gain valuable insights into your visitors' digital expedition. 🌐 🤝 Enhanced Engagement: Redirecting your audience to social media, where you flaunt your reviews and previous work, keeps them engaged and boosts trust. 📱 🛡️ Distraction-Free Zone: Steer visitors away from your competitors by guiding them to your own captivating content. 🚫 🤗 Building Trust: Ensuring that their message is received and they'll be attended to promptly builds trust and credibility. 🤝 Incorporating these strategies, your 'Thank You' page transforms from a mere courtesy to a powerful tool for conversion optimisation. 🛠️ Remember, every interaction matters on the path to conversion! 🌟 #ConversionOptimization #DigitalMarketing #CustomerJourney #DataAnalytics

Shiny Objects ✨ vs. Strategic Insights 📈 : Understanding Vanity Metrics in Digital Marketing Hey marketing fam! Ever feel like you're chasing shiny objects online? We've all been there, celebrating a huge number of followers or likes on a post, only to wonder if it's actually moving the needle for your business. That's where vanity metrics come in. These are the numbers that look great on the surface, but don't necessarily tell the whole story about how your marketing is performing. Think of them as all glitter and no gold. For example, having a ton of followers might make you look popular, but are they actually engaging with your content or interested in what you have to offer? But fear not! There's a treasure trove of actionable metrics waiting to be unearthed. Let's shift our focus to metrics that tell the real story - engagement, conversions, and customer lifetime value. #digitalmarketing #metrics #vanitymetrics #letsgo

The last click gets all the glory, but is it the true hero of conversion? Let's reconsider. Last-touch attribution isn't the villain—it's just not the whole story. Grateful for Tomáš Putnoky's deep dive into marketing's survivorship bias, reminding us that while the last touch is a key player, it's not the sole contributor to victory. 🛩️ Reflecting on WWII lessons from Abraham Wald, we learn that not all hits are visible. In marketing, not all influential touchpoints are as apparent as the last click. 📊 Last-touch has its merits, pinpointing the conversion's tipping point, but it doesn't map the entire battlefield. It tells us what works at the bottom of the funnel but misses the strategic plays that led there. So, is last-touch useful? Absolutely. Is it enough? Far from it. 🔗 We must recognize every engagement's role, much like Wald's holistic view of airplane vulnerabilities. Marketing Mix Modeling (MMM) emerges as a solution, broadening our horizon beyond last-click victories to a fuller narrative. For a more profound understanding of MMM's value over Multi-Touch Attribution (MTA), Tomáš Putnoky's insights are invaluable. 🔗 Delve into the debate and expand your strategy: [https://lnkd.in/gTw7s84q] PS: In the arsenal of analytics, knowing when to deploy each weapon is key to victory. How do you balance your attribution models? #MarketingInsights #LastTouch #MarketingMixModeling #DigitalMarketing #DataDrivenDecisions

Still Celebrating Clicks and Conversions? That's So Last Year. 🚀 Here’s a wake-up call: If you're only tracking clicks and conversions, you're only skimming the surface of what your digital campaigns can achieve. Let me share how I dig deeper to unearth the real gold: 1. Beyond the Click: Sure, clicks are nice, but what happens next? I obsess over how users interact with our content post-click. Are they bouncing faster than a bad check, or are they sticking around and truly engaging? 2. The Real ROI—Customer Lifetime Value: Forget one-off sales metrics. I measure success by how much value customers bring over their entire lifecycle. This shift not only changes how we advertise but also how we approach customer service and product development. 3. Feelings Matter—Sentiment Analysis: I use AI tools to decode the mood behind comments and social shares. Are people raving fans or silent skeptics? This emotional intel shapes our next moves. 4. Hidden Actions—Micro Conversions: Those little actions, like downloading a PDF or watching a product demo video, might not scream 'success' but are whispering hints about user interest and potential future sales. By focusing on these unconventional metrics, I don’t just run campaigns; I fine-tune a powerhouse marketing engine that’s geared for long-term wins. Want to really see what your campaigns can do? Let’s start measuring what actually matters! #SocialMediaMetrics #DigitalStrategy #MarketingTips #FutureOfMarketing