Movable Ink’s Post

Transcript

The implementation of movable link has. Not only inspired the team and a great way, but we have been able to do things within the two years that we work with Mobilink. That we didn't think we'd be able to do within a 5-10 year period. My name is Tamar Norton. I work as the CRM operational lead at Eldership Nordic. So my team works with all things CRM and loyalty and customer focused. We're using Movable Ink data to trigger abandoned cart communication. We are able to now display content within that e-mail that shows obviously the products that you have recently abandoned and not purchased. Using Move link not only to trigger but also to power the entire e-mail. We've added other personalization blocks within this e-mail as well to make it as relevant as possible. With Movable Ink, we launched what we call our purchase follow-up accessories track where we display relevant products that are specifically related to the product you purchased. So the increase in personalization that we have been able to now implement at scale has been very important for us. We work in four markets having this. Massive customer base of eight million members. We cannot personalize each and every single content manually as we were doing before. But with Movable Ink, we're able to be a lot more efficient in the way that we work. So I think that has been a part of using Move Link that has helped us the most.