Mostafa Kamal Diab’s Post

I would trust Apple any day with my health data. ...I do trust them enough for me to wear an Apple Watch so that I can record my work outs some of the health data Apple knows about me: heart beats/min, Vo2 Max, location, speed, calories etc, laps etc ___________________ The headline "CNIL Fines Apple 8 Million Euros Over Personalized Ads" isn't going to change my trust, because the Apple Marketing Teams have made security features, protection of privacy and data, anti-tracking options a key element of their brand awareness campaigns. Apple went as far as refusing to help US authorities to access a criminals iPhone. Why did they do that? to protect the rights and freedoms of over 1.46 billion iPhone users... A really really pragmatic risk analysis I would say. In my opinion they were right to say that society should let 1 criminal off for the sake of protecting privacy of 1,46 billion data subjects. Apple reputation for prioritizing user privacy and security. The company often highlights its commitment to protecting user data, including health data, through features like end-to-end encryption and on-device processing. This focus on privacy and security can instill trust in users who are concerned about the confidentiality of their health information. - marketing advice: find out how much data protection matters to your customers. In any case: Businesses should be seeking ways to market their well established compliance capabilities. after all: Be proud to be ethical! Show it to the world and create long term relationship with potential prospects. best Amer todays picture: me trying not to collapse after 9K https://lnkd.in/eqwyeYgT #marketection #privacy #marketing #tech #apple

Apple's Data Privacy: Gimmick or strategic? You know, I've been thinking a lot about how brands handle #dataprivacy, especially with marketing. Take Apple, for example. They’ve really made privacy their selling point. It’s not just about protecting data but turning that protection into a feature that people want. I was reading that a significant number of #iPhone users are actually buying into Apple's ecosystem because of these privacy features. It makes sense, right? In a world full of data breaches and privacy concerns, knowing that your phone isn’t going to sell your data to the highest bidder is pretty reassuring. And it’s not just a small segment of users. There’s some interesting data out there showing that Apple's stance on privacy has become a major factor in purchasing decisions. Something like 70% of iPhone users appreciate the privacy features, and this focus on security has boosted their sales figures. It’s crazy how many people are willing to pay a premium for that peace of mind.  There are services such as Mine that boast about getting your data deleted from other company's servers just by getting access to your emails. This approach contrasts with many other companies that use data as their main resource. Apple’s App Tracking Transparency feature is a big one. It requires apps to get explicit permission before tracking you, and a lot of people have opted out. This move alone has reportedly caused a noticeable drop in revenue for companies relying on heavy #adtracking. It’s got me thinking about how crucial trust is in #marketing today. People are becoming more aware of how their data is used, and brands that can promise and deliver privacy are going to stand out. It’s almost like Apple has turned what could be a tech issue into a major part of their brand identity. It’s interesting to see how this might influence other companies. Can they afford to ignore privacy, or will they have to follow suit to keep up with consumer expectations? And how will they balance this with the need to gather data for personalized marketing? It’s a tricky balance, but one that’s becoming more important as people get savvier about their #data.

In our data-driven world, privacy has become a crucial concern for consumers. 🕵️ Not only is it a matter of compliance, but it's also a unique competitive advantage. Let's take a look at how three leading brands are setting the pace: 🟣 Apple: New iPhone features restrict app access to personal data, and the company has heavily advertised its commitment to privacy. This approach gives Apple products a competitive edge, making them more attractive to consumers. 🔵 Unilever: At Unilever, compliance with privacy regulations is the baseline, and like Apple, they’re viewing the new Age of Privacy as an opportunity to set themselves apart from the competition and build more trust with their customers. 🔴 Mastercard: Similar to Unilever, Mastercard sees compliance as the bare minimum, and strives to go beyond that to earn the trust of consumers and employees alike. Their approach has helped them navigate the new rules of privacy and maintain their reputation as a brand you can trust. Who do you think wins with data privacy? #dataprotection #dataprivacy #customertrust #brandloyalty #competitiveadvantage #Apple #Unilever #Mastercard #digitalsurgeons

🍎 Why do we always know so much about Apple's new products prior to launch? This new article from Jennifer Jolly at USA Today delves into the issue of insider leaks – referencing our annual Data Exposure Report in the process. "According to a recent report by software security company Code42, insider information theft is one of the biggest problems facing modern businesses. In one misguided moment, an employee can erase entire lifetimes of hard work and jeopardize intellectual property, customers’ personal data, money and the company's good name." Check it out here 🔗 https://lnkd.in/grbssJyj

🔐 Fascinating comparison of Apple Pay vs Google Pay security architectures. Let me break down the key privacy implications: 🍎 Privacy Winner: Apple Pay Apple's approach stands out with its decentralized architecture. It stores encrypted card data locally on your device's secure chip rather than on servers. Your actual card numbers are never stored on Apple's servers or shared with merchants. Key Architectural Differences: • Apple Pay: Uses Device Account Number (DAN) stored locally on your device's secure chip • Google Pay: Stores card information on Google's servers and generates payment tokens 📈 Business Impact This architectural choice perfectly aligns with Apple's "privacy-first" brand positioning. While Google's centralized approach offers convenience, Apple's focus on local storage resonates strongly with privacy-conscious consumers. ✨ Security Features Both Share • Tokenization for merchant transactions • Biometric authentication • Remote device locking capabilities The privacy advantage could help Apple maintain its premium positioning in the digital payments space, while Google's approach may appeal more to users prioritizing seamless cross-device integration. #DigitalPayments #Privacy #FinTech #TechTrends #Innovation 🚀

How Apple’s Advanced Data Protection Works, and How to Enable It on Your iPhone

How Apple’s Advanced Data Protection Works, and How to Enable It on Your iPhone

How Apple’s Advanced Data Protection Works, and How to Enable It on Your iPhone

📱✨ Apple's Magic: Captivating Hearts Beyond Privacy Concerns:✨📱 In today's fast-paced digital world, it's fascinating to see how Apple continues to win hearts and minds. Their secret? Focusing on what people truly care about – not necessarily privacy, but the wow factor and user experience. Based on a Deloitte survey which was a while ago only 9 percent of Americans actually read the terms and condition and privacy policies. Let’s fast forward to today and I can say that most still probably do not. This low data literacy in the States reveals an important insight: most users are more captivated by the features and the seamless experience Apple provides. The company's ability to release products that leave us saying "woah 🤯" speaks volumes. This brings up an intriguing question: do people really care about privacy when the product design and user experience are so spectacular? Apple doesn't lead their marketing with "we are the most secure and care about data privacy." Instead, they let the refined user experience and innovative features do the talking. For those curious, the terms are available for anyone to read. But it's clear that Apple's charm lies in creating products that delight and captivate us, making us prioritize experience over everything else. #Apple #UserExperience #Innovation #Privacy #DataLiteracy #TechInsights #ProductDesign #CustomerEngagement

Apple's recent lawsuit over scrapped CSAM detection tech puts into sharp focus the nuanced challenge tech giants face – walking the tightrope between preserving user privacy and preventing illegal content dissemination. As guardians of digital realms, tech companies carry a moral obligation to protect vulnerable populations, but it shouldn't come at individual privacy's expense. The solution needs a collective drive: technology innovation, transparency, multidisciplinary dialogue, and robust ethical frameworks. #Apple #Privacy #ChildProtection https://lnkd.in/gw_rucsm