Moritz Beck’s Post

🌐 The Future of Trade Marketing: Embracing Hybrid Events 🌐 In 2024, the landscape of trade marketing is being revolutionized by hybrid events that seamlessly blend virtual and in-person experiences. This innovative approach is making industry events more accessible and engaging for everyone involved. Did you know that 70% of events now offer a hybrid or virtual attendance option? This trend is not just a fleeting change; it's here to stay. In fact, global exhibition revenue levels are projected to reach an impressive 94% of what they were in 2019 (Skift, State of Business Events, 2023). Hybrid events are breaking down geographical barriers, allowing for greater participation and inclusivity. Whether you're an attendee or a presenter, this model offers unparalleled convenience and reach. What are your thoughts on this shift? Have you experienced the benefits of hybrid events firsthand? Let's discuss how this trend is transforming our industry! 💬✨ #TradeMarketing #HybridEvents #EventMarketing #Innovation

Maximising Impact: The Power of 'Holistic' Conferences In today's fast paced world, exhibitions are more than just booths and pull-up banners - they're immersive experiences that can really value add to the overall conference experience. Creating a holistic event means blending education, networking, entertainment, exhibition and branding to deliver value at every touchpoint. It's about suppliers and event stakeholders all working together towards a common goal. A holistic approach amplifies attendee engagement, builds stronger connections, increases partner satisfaction and ensures ROI for all stakeholders. It's time to think beyond the traditional and craft events that inspire, connect and excel. Let's elevate the conference experience together! #exhibition #tradeshow #exhibitionbuilder #pco #conference #conferenceorganiser #eventplanner #b2bevents #businessprofs #outstandingdisplays

Did you know? Since 2018, Eurolink Alliance has been revolutionising event management by introducing Professional Congress organizer (PCO) services! Whether it’s a conference, webinar, or any corporate gathering, we ensure an impactful experience that sets the stage for long-term success. Interested to learn more? Feel free to reach out, and let’s discuss how our PCO services can elevate your upcoming events. Click the link in the comments to access our website for detailed information. #eventmanagement #pco #EurolinkAlliance #events Ionela Catalina Stratone Bob Stratone

After spending weeks or months meticulously planning a showstopping virtual event, the last thing event marketers want is the daunting task of developing a complex promotion strategy. But let's face it – in the digital world's sea of summits, conferences, and panels, standing out is crucial for drawing in attendees. Your target audience is bombarded with choices, and without a standout promotion, even the most brilliantly planned events might not reach their full potential. We feel your pain, so we’ve crafted a list of 9 straightforward yet highly effective ways to promote your next virtual event by leveraging your existing channels. Dive into our comprehensive guide and watch your event not only meet but exceed attendee expectations: https://lnkd.in/g38wm_AZ.

Are you an event marketer who needs to: - Build and grow your company’s user conference, - Deliver an exceptional in-person experience (time and time again), - Prove your event’s value with a solid ROI, - Manage teams of all shapes and sizes, internally and externally? If these questions have been on your mind, we have something special for you. What? A free, virtual event—Huddl with Zuddl: Building & Growing User Conferences. When? December 10, 2024. 10 AM – 12 PM MST (Mountain Standard Time) 🗓️. Why attend? Learn from the top event experts [Bethany Murphy, CMP, Nicole Miller, Enrico Gallorini, and Liz Lathan, CMP], share ideas, and network with peers who understand the unique challenges and rewards of event planning. We promise you will walk away with actionable insights while having fun 🤝🏼. Register now. It’s free. [Link in comments👇🏼] #huddlwithzuddl #eventmarketing #virtualevent #userconferences

Boost Expo Attendance with a Powerful Tele-Reminding Campaign The Challenge: You've poured your heart and soul into organizing an incredible Expo. You've secured top-notch exhibitors, crafted a captivating program, and launched a stellar marketing campaign. Yet, a nagging question lingers: will registered visitors actually show up? The Solution: A strategic Tele-Reminding Campaign! This targeted approach bridges the gap between registration and attendance, significantly boosting your Expo's success. Here's How It Works: Targeted Communication: Reach out to registered visitors with personalized phone calls. This direct contact allows you to: Confirm Attendance: Verify their intention to attend, allowing you to gauge overall interest and adjust logistics if needed. Address Concerns: Answer any questions they might have about the Expo, speakers, schedule, or logistics. This proactive approach fosters a positive experience and builds excitement. Promote Additional Events: Inform them about any associated webinars or conferences, maximizing their engagement with your offerings. Benefits for Expo Organizers: Increased Attendance: Reminders nudge registered visitors to prioritize the Expo on their calendars, leading to a higher turnout. Enhanced Exhibitor Value: With a larger audience, exhibitors gain better ROI from their participation. Improved Expo Experience: By addressing visitor concerns beforehand, you create a smoother and more satisfying experience for everyone. Valuable Data Collection: Gather valuable feedback through conversations, allowing you to refine future events based on attendee needs. We Can Help! Our team of experienced tele-reminders can be your secret weapon for a successful Expo. We'll handle everything from crafting engaging scripts to delivering professional, informative calls. Let's discuss how we can help you design a Tele-Reminding Campaign that maximizes attendance and optimizes your Expo experience! #ExpoSuccess #TeleReminding #EventManagement #VisitorEngagement P.S. Share your thoughts in the comments below! Have you ever participated in an Expo that used tele-reminders? Did it influence your decision to attend?

✨ Yes, We Do That— Conferences and Trade Shows! 🎤✨ We thrive in the conference world, where we get to showcase the full range of our capabilities while bringing a comprehensive, sometimes multi-day vision to life. From building out stunning main stages and booths to creating personalized experiences, we love bringing events to life. Plus, we get the chance to develop compelling content for presentations and watch it all come together seamlessly. Trade Shows and Conferences are not just a great showcase for us but also for the amazing brands we get to work with. They offer the perfect platform to highlight our creativity, technical production, and ability to elevate any event into something memorable. Ready to bring your next conference or trade show to life? Let’s talk! #Conferences #EventProduction #ExperientialMarketing #PlanExperiential #EventPlanning

Cvent acquires event marketing technology specialist Splash - Conference News (conference-news.co.uk) Cvent are behaving a bit like Meta and Alphabet - giving customers very little choice on who to go with for their event management tools but eating up the competition. I have used both Cvent and Splash and much preferred Splash as it didn't feel clunky. The building blocks used were not too dissimilar to Blogger, Wix or even how we use Canva. Cvent felt to arduous at the time of use, but I haven't used them recently to know if it's still the same. What do you think about this acquisition? Wonder what Julius thinks? #Events #EventMangement #EventManagementTools #EventProfs

The most important part of your event: (and how to master it) Sponsorships are everything to events. But can be one of the hardest things to get right. 3 ways to make them successful and worthwhile: 1. Create personalized value propositions. Not one deck used for every sponsor. A bit more time upfront, but well worth the time Use AI to personalize wording. Based it upon account. Efficiency increased. Doing this shows that: - They are important to your event, - Your event is important to them 2. Landing page logos and expo hall booths only? No way. What's better? Getting the digital expo started early. When attendees get registered, they can start: - Perusing relevant sponsors - Booking meetings  - Ready to make deals at event 3. Get conversations started early virtually. Attendees feel more prepared. Less so if this begins at the event. (a more high-pressure expo atmosphere ) Set up your event and its sponsor for success today! Reach out if you need help with this.

Great events follow great knowledge. As busy as we all are, it seems to me it’s crucial to stop for a bit to learn more and only then go even faster into the future. One of these ways to slow down is…simply reading. Here’s one of the sources I consider valuable for those who deal constantly with event production — Event Tech Buyer’s Guide 2024. The guide equips buyers with valuable insights into the latest tools and solutions available for enhancing event experiences. It helps you to  focus on understanding features, compatibility, and user experience. It also highlights trends and innovations, such as virtual and hybrid event technologies, data analytics, and attendee engagement platforms. It not only simplifies the purchasing process but also encourages the adoption of technologies that can elevate event experiences. Overall, it sets a strong foundation for making strategic investments in event tech for 2024 and beyond. The more equipped we are, the more exciting our path is. Dig in. #ConstantLearning #EventIndustry #EventBusiness