Morgan Drummond’s Post

This is the final installment of our three-part case study series focusing on a client of ours that hosts high-impact virtual wine tastings quarterly. The final thing they do really well is they give their attendees a profound takeaway. They bring in a thought leader who presents market research. This offers additional takeaways for attendees plus an incentive for an easy yes to drive attendance. They also use our personalized follow-up strategy. We create a customized video, and they send it out the morning after the engagement. We also take guest notes for the sales team to craft a personalized touch. #ClientRelationships #ClientRetention #VirtualEvents

🚀 Excited to share our latest blog post from the team! 🌟 Learn how to take your virtual events to the next level with "4 Creative Ways To Integrate Virtual Wine, Beer, and Spirits Tastings into Webinars." 🍷🍺🥃 Check it out for innovative ideas to captivate your audience's senses! Priority Experiences #VirtualEvents #Webinars #EventMarketing #EmployeeAdvocacy

Meet Andrew Tendick, President and Co-Founder of Proper Brewing Company! Check out our most recent episode of under the tent where they share how events have played a role in their growth and brand awareness over the years! 🔗 Link in the comments ⬇️ #craftbeer #craftbrew #craftbrewersconference #eventmarketing #fieldmarketing

I’d say our first time exhibiting at Expo West was a success! 🥂🍾 We spent $30k+ to exhibit and here are the results… We met with both old and new partners from: 1) Albertsons 2) CVS 3) Harris Teeter 4) HEB 5) I-Herb 6) Meijer 7) Sprouts 8) Vitamin Shoppe 9) Walmart 10) Wegmans 11) Whole Foods + a few others. And I know from the grape vine that there were a few merchant teams that were lurking and saw us but we didn’t see them! The ol’ incognito merchants. 👀 (Which I totally understand given the craziness of this show!!) We know a few of our retailers that didn’t send merchants, but we had the opportunity to speak with them recently before the event virtually so they didn’t miss out. We also met with: -Our main co-manufacture -Our new 3rd party testers -A new rebate / receipt scanning marketing service to drive in-store sales & bundles -Our partners from the industry association, Council for Responsible Nutrition -Our FDA, regulation, & marketing lawyers -And our primary FDMC brokers, Market Performance Group The unexpected value: I was surprised that there were SO MANY investors and investment bankers here. We’re not actively raising or selling, but we passively had a dozen conversations with interested parties that have been watching our success over the past year. My favorite part: Getting to meet with other founders and management teams. It’s hard to quantify this value… but a massive amount of tips, tricks, and connections are shared brand to brand at events like this. I have always believed I’m 3 phone calls away from any person I want to meet with in the world. Events like this make me realize I’m probably only 1-2 phone calls away! In fact, as I was typing this post, an entrepreneur I met on the floor just email introduced me to a hero of mine (another founder) that I’ve always wanted to talk to. The way I see it is that a good trade show compresses 12 months of meetings into 3 days. Both in terms of scheduled meetings and chance encounters. Its a massive accelerator for any brand in terms of distribution, awareness, and connections. So do I think the $30k we spent on Expo West was worth it? ABSOLUTELY!! 💯

Morning thoughts: 🧠 Spirits Trade Shows: A sample fest or a real acquisition lever? At VERT DE COEUR, we’ve attended our fair share of shows, especially those focused on gin, and found that participation often comes at a tough-to-justify cost for small producers. Expensive booths, saturated markets, big brands with aggressive offers... In this context, is it really profitable for small producers like ourselves, or do the organisers benefit more? 🧠 Spirits competitions: Are medals really for everyone? With hundreds of awards given out , I wonder if they still add real value to a brand. Artisans who genuinely push boundaries are rare in these competitions, and I can’t help but think it might be deliberate—protecting authenticity at the cost of visibility. What paths are left for a small, ambitious brand aiming to make its mark without losing its soul or resources? Is pure creative passion only finding its place outside these competitions? Share your thoughts in the comments. #vertdecoeur #strategy #marketing

Missing out on properly attributing deals influenced by your event? It can lead to undervaluing your event’s impact and missing key opportunities. And if your sales team isn't fully engaged on-site, those valuable leads might slip through the cracks. Join our Virtual Beer Tasting Session where we'll explore ways to make every event count by prioritizing accurate attribution and active sales participation→bit.ly/46YyslV #events #ROI #salesandmarketing #alignment

Beverage Federation shares their recipe for success at trade shows: 1. Get to know different brands and understand who they are and what stage they're at. 2. Follow up and connect with the brands that are a good fit. For many businesses, field marketing makes up a large portion of their budget. Planning and followup are critical to getting results. What's your plan when you head out to an event?

The countdown is on! In just over two weeks, my favorite event of the year is fast approaching. Who else is planning to attend IFT in Chicago? Make sure to visit us at Booth 848, or better yet, let's schedule a meeting. Looking forward to seeing you there! #IFTchicago #IFTFIRST #foodindustry #foodsafety #foodinnovation

Are you coming to Foodpreneurs Festival 2024 and want to apply to pitch to our retail buyers but are unsure and nervous about what it will be like? Listen to what first time pitcher, Natalie from Danny Balboa's Sauce Co., said about her experience in 2023. +++++ And when you're ready, take note of these steps to get your product in front of the retail buyers in our Pitch Hub.🪜 1. Buy a ticket to Foodpreneurs Festival here: https://bit.ly/3wrkg6N Then head to our website and: 2. Read ‘FAQs-Pitching to Buyers’ here: https://bit.ly/3IQBkFO (they are super helpful for any questions relating to pitching at Foodpreneurs Festival) 3. Apply to pitch to one or all of the retailers on our Retail Partners page (and more are being onboarded each week) here: https://lnkd.in/gFBAu6-W 4. Wait to hear if your pitch application is successful. 5. See you at the Festival! 🎉

🌟A little wrap-up of 𝐝𝐚𝐲 𝟐 here at EXPO PACK in 𝐌𝐞𝐱𝐢𝐜𝐨 𝐂𝐢𝐭𝐲!🌟 Whether you're looking to optimize your #foodprocesses or new #packagingtechnologies, we've got you covered! Don't miss your chance - swing by our booth 𝟏𝟎𝟐𝟒 to learn more before the show ends tomorrow! See you there! . #ExpoPackMexico #foodsafety #sortingtechnology #foodprocessingandpackaging