I was excited to invite Patty Farmer, to join me once again for a quick conversation. This time we dove into how to integrate marketing and sales activities to benefit your business. It all starts by setting specific and measurable goals for both marketing and sales efforts, establishing benchmarks to track success. Patty explains the importance of reverse engineering goals, starting with the ultimate sales goal and working backward to determine the steps and content needed to engage potential customers. Collecting data and understanding customer behaviors is crucial to tailor marketing and sales strategies effectively. Patty also advises business owners to build a tribe of like-minded businesses serving the same target audience, fostering collaboration and simplicity in reaching potential clients.
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Let's take a close look at the story we tell and how it impacts our relationships, our business, and especially our growth potential. In our July workshop, Michael Davis will explore how: 🗣 High-impact storytelling can attract and convert leads, directly impacting your bottom line. 🗣 To craft and deliver stories that inspire action, driving both customer acquisition and retention. 🗣 To better connect with networking partners and customers to strengthen relationships that can grow business. 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐄𝐱𝐩𝐞𝐫𝐭 𝐓𝐢𝐩: 𝐈𝐧𝐯𝐢𝐭𝐞 𝐚 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐨𝐫 𝐫𝐞𝐟𝐞𝐫𝐫𝐚𝐥 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐭𝐨 𝐣𝐨𝐢𝐧 𝐲𝐨𝐮 𝐚𝐭 𝐭𝐡𝐢𝐬 𝐰𝐨𝐫𝐤𝐬𝐡𝐨𝐩! Register here: https://lnkd.in/gjUBRDrd
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Today, we're exploring the power of asking your prospects or potential clients the right questions. It's not just about making a sale; it's about building trust and understanding. By deeply understanding your prospects and potential clients' needs, you can offer tailored solutions that resonate with them, leading to stronger partnerships. Ready to revolutionize your client communication? Dive deeper with our YouTube training and your complimentary guide inside and transform how you do business!" ➡ https://lnkd.in/e93F-Wkh
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The world is noisier. Business leaders are being asked to do more with less. Every dollar is being scrutinized by finance teams. This means that your buyers simply don't have the time or desire to respond to your cold calls and cold emails as much as they used to several years ago, and they are even more skeptical of your pitch when you do get the chance to chat with them. So how should sales teams adapt to this new environment? I am excited to join Gary Braun and Pivotal Advisors, LLC for their upcoming Curated Expert series where we will talk about the new buyer journey and how salespeople can build affinity and trust at scale, to create more opportunities for business conversations. Register here: https://lnkd.in/gvi-p8dP #growthadvisory #growthmarketing #businessdevelopment
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Many of the clients I work with practice a "one size fits all" approach to messaging, not realizing that they are likely opening the door to the competition when they speak to customers and prospects the same way. Listen in as my colleagues Rob and Hugh talk about how to deliver acquisition vs. expansion messages.
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Let's talk about something that could seriously impact the success of your business - the alignment between your sales and marketing teams. Believe it or not, companies that struggle with poor sales and marketing alignment might see a 7% drop in revenue. Yikes! When these vital departments aren't in sync, it can lead to missed opportunities, mixed-up messaging, and ultimately, a blow to your profits. So, what's the solution? It all starts with fostering open communication between your sales and marketing teams. Encourage them to swap insights, team up on strategies, and work towards common goals. This alignment can result in more focused campaigns, higher-quality leads, and, of course, increased sales. In today's cutthroat business world, every chance to succeed matters. By ensuring your sales and marketing teams are on the same page, you can set your company up for success and avoid that 7% revenue hit. So, invest some time in nurturing that relationship - your wallet will thank you later!
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Transform More Than Just Your Sales! This February, step into Sales Boost 2025 and start transforming your entire business. This isn’t just about boosting sales; it’s about reshaping how you lead, connect, and grow. When: February 26-27, 2025 Where: Orlando, Florida Join two high-impact days packed with powerful strategies to optimize your client systems, strengthen your communication, and ensure no lead or client slips through the cracks. You’ll leave ready to tackle 2025 with fresh energy and innovative ideas! What You’ll Gain: Tailored Breakout Sessions: Unlock success tools for every role on your team—admins, sales pros, and technicians. Visionary Strategies for Owners: Get high-level insights and visionary growth strategies to lead boldly. Network & Grow: Connect with forward-thinking industry leaders and build partnerships that’ll fuel your business. Be part of a community that’s ready to do more than just learn—it’s time to transform.
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Struggling to close deals and reach your sales goals? 😓 You're not alone! Many businesses feel overwhelmed by the sales process. Our new blog post is here to equip you with the tools and knowledge to confidently navigate the sales landscape. In this resource, you'll learn: 📑 5 essential sales collateral pieces to win over leads and close deals. ✍️ Simple yet powerful tactics to craft compelling sales materials that resonate with your audience. ️ 🏆 Proven strategies to transform your sales team into objection-handling champions Ready to conquer the sales jungle and see your business flourish? Head over to our blog and check it out! Download here: https://buff.ly/3zhjmuN
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Think about it—when was the last time someone really took the time to understand what you value before pitching a product or service? 🤔 That’s the key to connecting in business! Instead of jumping straight into a pitch, find out what truly matters to your client. Is it quality? Efficiency? Innovation? Customizing your approach based on their values not only builds trust but opens the door to a more meaningful, long-term relationship. 🌱 The best sales start with listening. #BusinessTips #RelationshipBuilding #ClientConnections #ValueDrivenMarketing #NetworkingWithPurpose
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How Authentic Profile Changes Create Personal Connections and Better Conversations Watch here for the full recording: https://buff.ly/3QNviKS Learn more about the Bearded Sales Guy and how to Walk Digital Corridors - A Better Future For Sales, subscribe to my newsletter here: https://buff.ly/4aFFoFL #WalkingDigitalCorridors #SocialSelling #MentalHealthMatters #PersonalBrand #SocialNetworking #SalesTransformation #PersonalChange #DigitalSelling
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Thinking about using ZoomInfo? In this webinar replay, you'll learn what data is available and how to use it to meet your prospecting needs. https://hubs.la/Q02jpKgM0
Sales Matchmaking: Tips to Drive Deeper Connections & Conversations with Prospects| Webinar by Sandler
customgrowth.sandler.com
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