More Than a Few Words’ Post

I was excited to invite Patty Farmer, to join me once again for a quick conversation. This time we dove into how to integrate marketing and sales activities to benefit your business. It all starts by setting specific and measurable goals for both marketing and sales efforts, establishing benchmarks to track success. Patty explains the importance of reverse engineering goals, starting with the ultimate sales goal and working backward to determine the steps and content needed to engage potential customers. Collecting data and understanding customer behaviors is crucial to tailor marketing and sales strategies effectively. Patty also advises business owners to build a tribe of like-minded businesses serving the same target audience, fostering collaboration and simplicity in reaching potential clients.

To view or add a comment, sign in

Explore topics