Mood Up’s Post

The Paris 2024 🗼Olympic Games made a significant impact on live streaming platforms thanks to channels and streamers reacting to it. With 7.7M hours watched across 1,730 unique channels and 560K chat mentions on Twitch and Kick, it's clear that live streaming is becoming a critical channel for audience engagement. The sheer volume of interaction shows the power of live streaming in driving real-time conversations and fan involvement. As we look ahead, the potential for live streaming platforms to play a central role in global events like the proposed “Esports Olympic Games” is undeniable. Looking forward to seeing potential (and unusual) partnerships unravel. Live streaming is becoming becoming the go-to destination for shared experiences on a global scale.

Max Drives Record Warner Bros. Discovery Olympics Coverage to Near One Billion Views After Only Day Two The introduction of #Max, #WarnerBrosDiscovery’s enhanced streaming service, has helped transform the way audiences experience the #OlympicGames across Europe. The total unique streaming viewers for Paris 2024 on Warner Bros. Discovery’s streaming platforms have already exceeded those from the entire last summer Olympic Games after only day two* in Paris. The opening weekend also saw Warner Bros. Discovery set a new record for retail gross subscriber acquisitions in a single day across Europe - well ahead of expectations. Across both Max and #discovery+, #Paris2024 has driven almost one billion streaming minutes, more than seven times higher than at the same point of Tokyo 2020 and already representing 75% of the total minutes from those Games. The time people are spending on Max and discovery+ is also significantly increased with average minutes consumed per viewer up 63% compared to Tokyo 2020 so far. https://lnkd.in/dX3Juzgf

The Paris 2024 Summer Olympics not only captivated global audiences but also set new benchmarks in how brands engage with viewers. With NBCUniversal’s Opening Ceremony coverage drawing 28.6 million viewers—a 60% increase from Tokyo—the event was a major win for advertisers. Streaming took center stage, with Peacock experiencing a sixfold increase in viewership compared to the Tokyo Games. These shifts are more than just numbers; they signify a massive opportunity for brands to connect with audiences in meaningful ways across multiple platforms. As our CMO, Laurel Rossi, insightfully noted, “The Olympics produced a 47% increase in people more likely to search for a brand compared to standard programming. This down-funnel activation can have an enormous impact on both visibility and conversion potential.” Read more about these exciting shifts in the full article: https://bit.ly/3YRaW8l #Infillion #Brands #SportsMarketing #Olympics2024 #CTV #Streaming

What’s next for sports distribution? How can you innovate? Today there are very few sport properties that are distributed on a global platform, sports rights are typically sold on a country by country basis and distributed via traditional broadcasters, showing limited innovation when it comes to the consumption experience. A global streaming platform to distribute global sports could open up interesting opportunities and innovations, as digital platforms allow better personalization opportunities for every user. #sportsrights #njfsportsandmedia #innovation #sportbusiness Cc Michael Sutherland

📺💡 How is Roku Redefining the Olympics Viewing Experience? Roku's latest collaboration with NBCUniversal for the Olympics streaming hub is poised to transform how viewers engage with the upcoming Paris Olympics. With over 5,000 hours of live coverage on Peacock, including all 329 medal events, Roku is creating a dynamic platform for sports enthusiasts to immerse themselves in the action like never before. But the innovation doesn't stop there. Roku's strategic partnerships with iSpot and The Trade Desk are reshaping the advertising landscape within the streaming TV ecosystem. By enhancing measurement capabilities and providing better planning and buying tools, Roku is empowering advertisers to optimize their campaigns and better connect with their target audiences. As the Olympics draw near, how do you envision these partnerships shaping sports streaming and advertising? 🌐🏅 #Roku #NBCUniversal #Olympics #Streaming #Advertising #Partnerships #Innovation #SportsEntertainment #DigitalMarketing #AudienceEngagement

Sports streaming allows fans to watch their favorite content at any time and from anywhere. Nowadays, with improved technologies, these viewing experiences become not just more accessible, but are streamed at a better quality for fans... meaning a bigger win for sports organisations. Stay ahead of the curve and win in the world of sports video delivery. Link in comments ⬇️ #SportsTech #FanEngagement #AllAboutSports #Engines365

Get ready for a digital revolution at Paris 2024 🇫🇷🏅 Streaming is set to dominate Olympic viewership, transforming how we watch and engage with the Games. From interactive ads to real-time data insights, the future of Olympic advertising is here. #Paris2024 #SagepathReply #DigitalAdvertising

Warner Bros. Discovery saw record viewership and engagement across all platforms – spanning free-to-air, pay-tv, streaming, web and social – during Olympic Games Paris 2024, which came to an end this Sunday with the Closing Ceremony Supercharged by the recent launch of Max in 25 European markets, #Paris2024 marks the first real ‘streaming Olympics’ in Europe, as more people streamed more Olympics content for longer than ever before. Among the highlights: 🥇 7 billion minutes streamed as Max supercharges streaming engagement 🥇 Sunday 4th August saw a Warner Bros. Discovery record in Europe of 600 million minutes streamed in a single day 🥇 Record number of new paid streaming subscribers over the Games period; 77% more than Tokyo 2020 🥇 Saturday 27th was Warner Bros. Discovery’s biggest ever single day for new paid streaming subscribers in Europe

With the Olympics drawing to a close to almost universal acclaim both in Paris and for the broadcasters, my colleague and sports enthusiast, Leo Gebbie delves into NBCUniversal's streaming service Peacock and its ambitious coverage of the Paris 2024 Olympic Games. Leo explores Peacock's strategy of leveraging the Olympics to attract new subscribers and boost engagement, highlighting the platform's unique blend of free and premium content, extensive live coverage, and innovative features. 🔘 Peacock's free tier offers a compelling entry point for viewers, providing access to select live events, highlights, and original programming. 🔘 The premium tier unlocks the full Olympics experience, with comprehensive live coverage, exclusive content, and enhanced features. 🔘 This approach aims to strike a balance between attracting a broad audience and driving premium subscriptions, positioning Peacock as a major player in the streaming landscape. Read the full blog post to learn more about Peacock's Olympic strategy and its implications for the streaming industry: https://lnkd.in/ejS8igED #Peacock #Olympics #Streaming #NBCUniversal #Sports #Paris2024

Maximize Your Sports OTT Revenue: 6 Proven Strategies From subscription models to sponsorship deals, explore the top ways to boost revenue for your sports streaming platform. Unlock new opportunities with Gizmott and turn your OTT into a revenue-generating powerhouse! Ready to monetize? Let’s get started! To learn more about this topic, please click the link.👇 https://lnkd.in/gihiBwqh #SportsOTT #OTTMonetization #StreamingRevenue #Gizmott