Monika Saha’s Post

What should everyone in marketing and communications know? 🧐 This week, I attended a wonderful lecture by Martin Jaros – an expert who worked in marketing in the Czech Republic, Hungary, Turkey, and Qatar. This man worked on campaigns with stars like David Beckham, Messi, and several other football icons. And I absolutely love the way he talks about things, whether it’s on his Facebook or his blog. And this time, he rocked again! :) Martin shared an incredible wealth of insights from his career, and I wouldn’t hesitate to call it a "goldmine of marketing". That’s why I believe it’s worth sharing. Here are a few things I completely agree with: ◾️ Exceptional results require breaking the rules. An average campaign can be done simply by following the marketing playbook. ◾️ You don’t need exposure at any cost! Zain, a Middle Eastern telecommunications company, once aired TV ads with an anti-terrorism message. It included scenes of a suicide bomber on a bus, and it aired right before the start of Ramadan. Marketing numbers? Wow. But think of the controversy it sparked! Do you need it as a brand? ◾️ Creating a great campaign is one thing. But achieving outstanding results while still being able to look at the people whom you’ve worked with in the eyes? That’s true mastery. ◾️ Working with creative people requires a skill. When giving a brief (for instance, to a graphic designer), don’t just set guidelines, you have to give them some freedom as well—not necessarily a full on one but, enough for them to get excited about the work. That’s when truly creative results come to life. ◾️ Experience is overrated! In marketing, hiring shouldn’t be solely based on experience. It should primarily focus on 80% passion; because if people aren’t truly passionate about what they do, they’ll only deliver average outcomes. ◾️ In the leading marketing roles, you need people who are a bit crazy. Like for real! 😅 Martin shared an experience with a former manager who was completely obsessed with merch. This lady wouldn’t stop talking about it. And people were really getting annoyed. But it was her passion that made real changes happen; her enthusiasm kept pushing things forward across the company’s culture. And eventually, people started wearing the merch. ◾️ Every boss has their quirks and always has something that gets on your nerves. That’s a fact. But it doesn’t change the reality, which is that you can always learn something from every boss.

Timing is critical for hiring a head of marketing. If your company is brand new, you may be small enough to delegate an internal role. If you've already found your footing, it may be time to expand towards a #MarketingHead. Here's what you need to know: https://lnkd.in/gpdNpey3

When I sat in a marketing director seat for a multi million dollar brand, I hired agency support for skills our team didn't have. We had a few great partners, but the overwhelming issue was that agencies often want to pat themselves on the back for vanity or top of funnel metrics (impressions, CPC, etc.) without caring about sales. We can argue all day about who is responsible for conversion, but at the end of the day sales and marketing have to work together. Impressions don't pay the bills. It might be easier to "niche down" and be a marketing specialist focused on one platform or one part of the funnel, but I know in my gut there are business owners who need a generalist to support their growth to the next level, by looking at the whole picture...not just one part. If you've hired ad agencies, branding agencies, a social media manager, or any other marketing specialist and still don't have the sales results you want, it's time to look at the BIG PICTURE. It's time for a strategic partner who dives into the customer journey, the business goals and the brand mission to pull it ALL together and craft a map to get you from where you are today to where you want to be. I am obsessed with partnering with talented specialists, and will champion you all day long if that's what you do, but my speciality is helping CEOs see the forrest through the trees and delivering CMO level strategy with done for you implementation. If you're craving a partner to help you take off the marketing hat while you scale your business, let's connect. (p.s. if you're a marketing specialist, I want to connect with you too. Collaboration over competition is a core value at The Consistency Corner and I'm always up for a coffee chat with another marketer!)

Struggling to make your brand resonate in a crowded market? 😓 Unfortunately, that can lead to missed opportunities and a diluted brand identity with far-reaching implications to your business success (or failure!). An experienced Marketing Manager can just be the person to save your business! With marketing expertise honed by years in the industry and a keen eye for the latest trends and viral strategies, a Marketing Manager can lead your marketing team in crafting compelling campaigns, amplifying your brand's voice and fostering customer connections. Read all about the positive impacts of hiring a skilled Marketing Manager in our latest blog. 📖✨

Landing a job in marketing has completely changed. It’s no longer about climbing the corporate ladder. You can land amazing marketing opportunities. Without having multiple years of experience and insights. That’s because landing a marketing role is no longer about: → Getting a degree → Needing 10+ years experience → Having connections in the Industry In 2024 you have complete control over how quickly you progress. Here’s how you can speed up your progression: 1. Build your personal brand ↳ You don’t need thousands of followers, just get your voice out there. 2. Develop your soft skills ↳ Understand the skills of a high-performing employee and develop yours. 3. Be a sponge ↳ Use the Internet to learn as much information on your niche as possible. 4. Make examples ↳ Create a portfolio by creating pretend campaigns or posts. 5. Learn to get sh%t done ↳ Be somebody who can get sh%t done without hesitation. Stop letting the calendar decide when you can land your dream role. Take control and go after it today! Agree? Repost to share the message ♻️ And follow Blake Weston for more.

Good opportunity

Let’s talk about Marketing Operations and Creative Operations 🤔 I am fortunate enough to speak  to some of the largest retailers and FMCG organisations in Europe and their marketing teams,  a lot of the time my conversations revolve around how we can improve marketing operations. ❌ A core challenge I come across a lot is siloed teams in marketing. Marketing Campaign teams will have their process and creative teams will have their process, but they don’t necessarily talk to each other. This is due to the fact that the teams’ processes are defined in siloes and don't link to the bigger picture. A campaign calendar will exist somewhere for the campaigns and the briefing process for creative assets in another.... which do not link. ⚔ With this, there is a constant battle with resource planning from creative as requests for assets associated to campaigns can come far to late to resource or without enough detail from the brief …… which means …. You guessed it …. Panic to resource for that campaign which in turn usually increases the cost to produce this. 👍 Organisations who centralise the two processes into Monday allow teams to have a campaign calendar which helps inform creative teams when work will be needed. In turn we are seeing less duplication of work, less time to complete work and more data to prioritise important value add work. Sounds simple when you put it like that right?

One marketing trend I'm particularly bullish on is the concept of Fractional Marketing Leaders (sometimes referred to as Fractional CMOs). These roles assume the Head of Marketing role within a company, but on a part-time, limited, or per-project basis. They provide team leadership and serve as a strategic advisor to help your business grow without the high cost of a full-time senior marketing lead. The article below lays out five reasons why hiring a fractional marketing leader might be a great option for you and your business...but here's a preview of a key one: » Non-marketers are serving as marketers: Is your sales team creating their own marketing materials? Is your business admin running email campaigns? Is your finance team heading up new business development? A lack of marketing leadership can be detrimental to your brand. A fractional CMO can create a consistent message that keeps your brand strong. With a fractional marketing leader from Fulham Hill Growth Partners on your team, you'll have expert help to navigate the world of marketing without breaking the bank. Let us know if we can help. https://lnkd.in/g6DkMn3t

Are your PR and marketing teams working in silos? It's time to break down those walls! Explore how to foster a collaborative environment that drives results. https://lnkd.in/eM9Yjz62 #FifthAvenueBrands #PR #Marketing #B2B

Landing my first 𝘱𝘳𝘰𝘱𝘦𝘳 marketing role as a one-person team? It was a bit of a whirlwind (honestly, still not sure how I managed it!). 😬 But being the entire marketing department taught me so much. First off, 𝘁𝗮𝗸𝗶𝗻𝗴 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 became second nature. There was no handing things off – every project was fully mine to see through from start to finish. It made me realise just how much can get done when you’re the one making it happen. 𝗨𝗽𝘀𝗸𝗶𝗹𝗹𝗶𝗻𝗴 was also non-negotiable. I had to constantly learn new skills on the go, covering everything from analytics to content and strategy. The variety kept me on my toes, but it also made every day interesting. Then, there was 𝗯𝘂𝗱𝗴𝗲𝘁𝗶𝗻𝗴 – the ultimate exercise in making every penny count. I learned quickly how to get creative with tight budgets, figuring out what was essential and what I could make work with a little extra effort. My 𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗶𝗼𝗻 skills got a workout, too. Between the endless calls and emails with job boards, I discovered the value of standing my ground and getting the best deals, even if it meant a bit of back-and-forth. Finally, 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻t. Working with nearly every team in the business meant I learned how to communicate, manage expectations, and understand different priorities. There’s no better way to understand a company than by collaborating with everyone in it! Was it intimidating? 𝗗𝗲𝗳𝗶𝗻𝗶𝘁𝗲𝗹𝘆. But the confidence and perspective I gained from being a one-person marketing show? 𝗔𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆 𝘄𝗼𝗿𝘁𝗵 𝗶𝘁. And typically, I only have one photo of myself from that time that I actually like, which is from our relaunch party! Now, in a bigger team, I’m still bringing along those solo experiences, but this time, with a few more hands on deck. 𝗜𝗳 𝘆𝗼𝘂'𝘃𝗲 𝘄𝗼𝗿𝗸𝗲𝗱 𝗮𝘀 𝗮 𝗼𝗻𝗲-𝗽𝗲𝗿𝘀𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺, 𝘄𝗵𝗮𝘁 𝘄𝗮𝘀 𝘆𝗼𝘂𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗹𝗶𝗸𝗲? Keep moving and grooving 💕