Monika Hyatt’s Post

Real gratitude and good vibes going into this Thanksgiving. <3 A few weeks ago, my MBD team went all in at MarketingProfs #MPB2B and it was balm for the soul. This year has been a LOT and the opportunity to be surrounded by forward-thinking B2B marketers was so refreshing. We were invigorated and inspired by creative opportunities to use AI, video, research, and writing practices... even just imagining our marketing and business development activities looking a little different has helped shift them toward a new normal. More importantly, in a moment of great uncertainty for our organization, it was good to just be together in community. Somehow, B2B was both a big networking event and an intimate team retreat at the same time. Shoutouts to: 1) Meeting Ann Handley and getting a group photo with the team. (Unfortunately, not on the day I wore my power suit!) 2) Reconnecting with Katie Smith, who is more of an influencer than she knows! 3) Seeing Ericia IRL - I'm always so inspired and thankful for what this woman has taught me about work and life by being my colleague and first ever direct report. 4) Eating cheesy things with Christine and Erna and Poppy IRL - let's do this more often! 5) Highlights for me: Strategies for becoming your customer's favorite by Jay Acunzo, thoughts on using AI for RFP assessment (truly so practical for my team!) from Christopher Penn, and testing out some spy skills for competitive analysis with Dorien Morin. 6) Deserving of a separate highlight, Wendy MacNaughton's closing keynote on "The Art of Paying Attention" brought me to tears of laughter, genuine emotion, and gratitude for the opportunity to flex some creative muscles.