I’m going to get some heat for this post but here goes.... You cannot buy a sales playbook. Anyone who tells you otherwise is trying to sell you something. Your sales playbook is what you and your team have *already been doing* to sell. If you have customers, you have a playbook. Your first step is to write down what happens, most of the time, when you close a deal right now. This could look something like: - Get intro to prospect - Run an intro/discovery call - Do demo - Immediately offer trial for unspecified amount of time - Follow up and see how trial is going - Send proposal - Procurement - Closed/won (???) Document EVERYTHING - email templates, questions you ask on discovery calls, demo frameworks. You probably have more than you think! Now…is this process perfect? Probably not. But once you know what it looks like, it’s a lot easier to see where deals are getting stuck, and figure out how to make that part of the process better. Document your process for everything, even if it isn’t perfect yet. You won’t know what to change if you don’t know what you’re regularly doing. ———— Enjoyed this post? Click here ➡️ https://lnkd.in/gVU57dyv to hit follow & ring my 🔔 for more
Every company requires a unique, customized, and purpose-built GTM plan, sales process, and playbook. Building the plane while flying is possible but not recommended. It is better to partner with a fractional sales leader to build the right GTM system, test it, and then train the team to follow it rigorously.
After searching and searching about how to write a playbook, templates and what not, I can’t stress enough how true is the “you cannot buy a sales playbook”. The best way to start with something is to simply start. Then you fix.
*Immediately hides my playbook which serves as a selling aid*
$5000, final discounted price, I’ll even include a one linerr that has a 125% success rate! 😜
So good Monica! The answers we seek are so often in the details of what we are already doing.
Im a big fan of lucid chart here especially as we are getting into what is essentially process engineering now. Its a system not a playbook
wait... are people "selling" playbooks? This is a thing? ...and people BUY them? wow. just um wow.
On point Monica Stewart - every business and iCP is different. There's no blanket playbook that will work for your business
100% accurate.
CRO | Scaling businesses with a high-impact team built for growth | Marketing l Sales l Operations | Strategy | Revenue Growth
5moI absolutely love this post! Your sales playbook is your own unique thing! There’s frameworks, methodologies and metrics that you want to see against that playbook. But it has to be your own! I also laugh when I see the get my off the shelf playbook because how can you measure it actually works for your business!