Monica Stewart’s Post

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Getting founders out of survival mode through scalable revenue | $2M - $20M ARR

I’m going to get some heat for this post but here goes.... You cannot buy a sales playbook. Anyone who tells you otherwise is trying to sell you something. Your sales playbook is what you and your team have *already been doing* to sell. If you have customers, you have a playbook. Your first step is to write down what happens, most of the time, when you close a deal right now. This could look something like: - Get intro to prospect - Run an intro/discovery call - Do demo - Immediately offer trial for unspecified amount of time - Follow up and see how trial is going - Send proposal - Procurement - Closed/won (???) Document EVERYTHING - email templates, questions you ask on discovery calls, demo frameworks. You probably have more than you think! Now…is this process perfect? Probably not. But once you know what it looks like, it’s a lot easier to see where deals are getting stuck, and figure out how to make that part of the process better. Document your process for everything, even if it isn’t perfect yet. You won’t know what to change if you don’t know what you’re regularly doing. ———— Enjoyed this post? Click here ➡️ https://lnkd.in/gVU57dyv to hit follow & ring my 🔔 for more

Stacie Sussman

CRO | Scaling businesses with a high-impact team built for growth | Marketing l Sales l Operations | Strategy | Revenue Growth

5mo

I absolutely love this post! Your sales playbook is your own unique thing! There’s frameworks, methodologies and metrics that you want to see against that playbook. But it has to be your own! I also laugh when I see the get my off the shelf playbook because how can you measure it actually works for your business!

Monty Fowler

Practitioner of Revenue Arts & Sciences | Author | Coach | Speaker | Future Astronaut 👨🚀

5mo

Every company requires a unique, customized, and purpose-built GTM plan, sales process, and playbook. Building the plane while flying is possible but not recommended. It is better to partner with a fractional sales leader to build the right GTM system, test it, and then train the team to follow it rigorously.

Vasilis Kalfountzos

Sales Operations Manager @ One Click LCA | Vlookup aficionado

5mo

After searching and searching about how to write a playbook, templates and what not, I can’t stress enough how true is the “you cannot buy a sales playbook”. The best way to start with something is to simply start. Then you fix.

Meghann Misiak

I help top-performing tech sellers win more & stress less 💸✨🧘♀️

5mo

*Immediately hides my playbook which serves as a selling aid*

Gino S. Donati 📈

Founder of BetOpenly & Sales Development Leader

4mo

$5000, final discounted price, I’ll even include a one linerr that has a 125% success rate! 😜

Brian Sowards

AI training for sales & marketing teams

4mo

So good Monica! The answers we seek are so often in the details of what we are already doing.

Matthew Iovanni

Designing, building, implementing, and optimizing revenue operations programs | Partner at FullFunnel

4mo

Im a big fan of lucid chart here especially as we are getting into what is essentially process engineering now. Its a system not a playbook

Shannon Johlic

VP of Marketing | Strategic Advisor | Revenue Architect | Expert in Product, Demand, and Partner Marketing

4mo

wait... are people "selling" playbooks? This is a thing? ...and people BUY them? wow. just um wow.

Michael Lovegrove

I help founders grow revenue and build high performing sales teams 🚀 | Sweet spot: $1m → $10m ARR | Founder @ Snowballn' | Adviser to global Startups | Join the FREE 30 day sales accelerator below 👇

4mo

On point Monica Stewart - every business and iCP is different. There's no blanket playbook that will work for your business

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Tanya Smallwood

Revenue Enablement | Helping Teams Perform At Their Best

4mo

100% accurate.

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