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Discover the pivotal role of Demand Path Optimisation (DPO) and Split Testing in enhancing ad revenues in our latest article, "Boosting Publisher Revenue". This piece illuminates how publishers can thrive by adapting to the changes in ad-tech, especially with the decline of third-party cookies. It covers the strategic implementation of DPO, the advantages of meticulous split testing, and the integration of innovative partners and technologies. Gain insights on optimising your ad setup, assessing new partnerships, and leveraging advanced ad solutions to elevate your revenue. Whether tackling regulatory delays, scalability issues, or resource constraints, this article offers practical advice and tailored solutions for publishers. Read the full insights below and lead the way in the dynamic market! Perfect for publishers keen on refining their ad revenue strategies effectively! https://buff.ly/4cSyNI7 If you found this article helpful, join our CEO, James Hanslip, for a webinar titled "The Publisher's Guide to Demand Path Optimisation - Why It Matters," hosted in association with the AOP on September 10th. To sign up, please visit: https://buff.ly/4g7KPjE

If you feel like your ad spend does more to increase Google’s and Meta’s market cap than it does to grow your business, you’re not alone. Nate Andrew dives deep to show you how to confidently set your ad spend budget. Learn how to set your target ad spend →

Our case study unveils the exact formula that rocketed our monthly revenue by $210k! Stop leaving money on the table! https://lnkd.in/gsSt58GX Learn how to optimize your supply path for a +5% CPM boost and a +7% fill rate increase. Download your copy now and unlock explosive ad monetization success! https://lnkd.in/gsSt58GX #SPO #AdStrategies

The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, current distribution of ad views by platform, programmatic growth updates, and a new breakdown of transaction types in the live environment. #FreeWheelVMR

Dynamic take rates may offer short-term flexibility for ad exchanges, but they can have significant negative impacts for publishers and the unpredictable nature of dynamic models can erode trust in adtech. A new position paper from Primis, Video Discovery explores the differences between dynamic and fixed bidding, and why understanding them is key to making informed decisions in this evolving space. #sponsored https://lnkd.in/eYrndCCc

Radio's digital revenue is soaring, surpassing 25% and expected to break the $2 billion mark in 2024! Growth rate and ad sales are on the rise, especially in digital. Radio's grabbing "obtainable digital revenue" from rivals and 70% of buyers are planning new purchases, mostly digital. What an exciting time for the industry! Tune into a webinar on February 21 to delve into these insights. #RadioRevenueRising #DigitalAdvertising

This essay is a culmination of my experience working to get publishers the very best product and experience possible for their ad tech. Thank you to the Association of National Advertisers — it's symbolic I think that the ANA published this piece about publisher ad tech. The future of advertising on the internet is about simplifying things as much as possible and both sides of the market working together more closely to understand each other is a big step in the right direction. https://lnkd.in/eJBgDsCK

Great insight into Video Ad Spend moving forward! In an era where #digitaladvertising landscapes are perpetually evolving, the surge in video ad spending is not just a trend but a clear indicator of where future #marketing budgets are headed. According to recent insights by PubMatic, this shift is propelled by the unparalleled engagement levels and targeting precision that video content offers, coupled with the efficiency and scalability of programmatic platforms. As brands continue to seek out the most impactful ways to connect with their audiences, the investment in video ad spend is expected to not only grow but significantly reshape marketing strategies. This pivot underscores a broader industry movement towards more dynamic, personalized, and data-driven advertising solutions, offering a compelling glimpse into the future of #digitalmarketing. #programmaticadvertising #programmatic

Discover how our pricing rule optimizations saved a publisher $325k! https://lnkd.in/ggRtZ_Vy Dive into our latest case study to see how we achieved a +10% fill rate for premium inventory and +24% eCPM for low viewability slots. Learn more about DataBeat's innovative strategies and how they can benefit your ad monetization. Read the full details now! https://lnkd.in/ggRtZ_Vy #AdTech #RevenueGrowth

From connecting publishers with advertisers to optimizing ad space, ad networks play a crucial role in the digital advertising ecosystem and can be considered the backbone of online monetization strategies. Dive into our latest article to explore the mechanics of ad networks and discover how they're reshaping the future of online advertising. https://lnkd.in/dxQEkY9q #AdTech #MarTech