The Indian pet care market is set on a fast growth path. INR 7,400 crore in 2024 is the estimate and it will rise to INR 21,000 crore by 2032 with a CAGR of 19.2%. The factors behind this sudden increase include increased pet ownerships and humanization of pets as well as urbanization. Main Growth Drivers Altering Ways of Life: Numerous nuclear families as well as double income households. E-commerce Upturn: Simplified access to pet related products and services. Global Brands: Arrival of worldwide brands that cater for sophisticated consumer needs. Market Segments Dog food is the leading product category within Pet Food which is dominated by Mars’ brand and Royal Canin’s brand. Grooming Products are also seeing an increasing demand for shampoos, conditioners, grooming tools etc. Healthcare includes health supplements and dental care products among others that have been gaining popularity. Services like pet boarding, training or grooming are becoming more popular too. Competitive Landscape Leading players include Mars Petcare Inc., @Nestlé Purina North America and Himalaya Herbal Healthcare along with some Indian brands such as Drools. Innovations, new product launches, strategic investments were observed to be the strategies adopted by these companies for their business expansion plans. Regional Takeaway With value of approximately $434 million, India has potential to become one of the key participants in global pet care industry because of its high growth rate coupled with rapidly growing community of animal lovers. The Indian pet care industry is not just growing but going through a period of metamorphosis leaving huge opportunities for companies while ensuring better life for our “furry friends” #pet #petindustry #growth #marketing #India #leadership
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Founder @ILLUIT | American Express | IIM Calcutta
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