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The way to convert visitors into customers 🤝 A few steps from DID Global to help guide you through this process: ▪️ Attracting visitors: Optimize your website for search engines (SEO) and create valuable content. ▪️ Visitor engagement: Design a user-friendly website and include clear calls to action (CTAs). ▪️ Building trust: Showcase customer testimonials and offer secure payment options. ▪️ Lead nurturing: Use email marketing and retargeting to maintain interest. ▪️ Simplify the buying process: Streamline the checkout process and provide a clear return policy. ▪️ Post-purchase engagement: Send thank-you notes and implement loyalty programs. Follow these steps to boost conversions and grow your business 🚀 #DIDGlobal #Conversion #OnlineBusiness #Marketing #Customers #BusinessCommunication #CostSavings

Recently, I had a conversation with a founder who was struggling with the performance of his lead generation sales funnel. Despite investing a significant amount in Google and Meta ads, the results weren’t matching the spend. After reviewing the funnel together, I recommended one straightforward adjustment: optimise the call-to-action (CTA) on the landing page. We didn’t touch the daily ad budget or change any other part of the strategy—just that one tweak. The result? A noticeable increase in the conversion rate (the % of visitors who entered their details and came a lead). More visitors completed the form, which led to more qualified leads and, ultimately, more new customers. This simple change meant he was getting far more bang for his buck from his ads—reducing his cost to acquire new customers and boosting his overall ROI. If you’re currently running paid ads on Google or Meta and want to see how a small change could make a big impact, I challenge you to book a call with me. Let’s see if we can improve your sales funnel performance by £500 in savings or additional revenue. Let’s make your ads work smarter, not harder! 📈

CRO is crucial. When running lead generation campaigns on Google Ads, it's essential to nail this first. Your website’s conversion rate plays a big role. If it’s low, your campaigns will likely underperform, raising costs and reducing returns. 👉 A strong offer is essential. 👉 Make sure your value proposition is clear so potential customers understand it 👉 Your landing page should have key elements like social proof to build trust. 👉 Make it easy for customers to enquire. If you miss these, your campaign may stall. ❌ Which can be worse than failure because you’ll keep spending without seeing real results. Take time to test and refine different offers to see what resonates best with your audience. ✅ A clear message and an optimised landing page can make a big difference. #leadgeneration #googleads #ppc #cro P.S. Follow for more content on lead generation through Google Ads.

Are you struggling to convert website visitors into paying customers? The key to success lies in creating an effective online sales funnel. A sales funnel is a step-by-step process that guides potential customers through the buyer's journey, from awareness to conversion. Here are the essential stages to include: 1. Awareness: Grab attention with valuable content, social media, or paid ads. 2. Interest: Nurture leads with targeted email marketing and educational resources. 3. Desire: Showcase your product's benefits and build trust with testimonials and demos. 4. Action: Make it easy to buy with a clear call-to-action and seamless checkout process. To optimize your funnel: - Identify and address bottlenecks - Use data analytics to track progress - Continuously test and refine each stage By building a well-designed sales funnel, you'll maximize conversions, increase revenue, and grow your business. Let's connect! Share your sales funnel successes or challenges in the comments below. Let's learn from each other and drive more sales! #salesfunnel #onlinesales #digitalmarketing #growthhacking #salesstrategy

Are you taking your call tracking seriously? A common PPC complaint with lead generation businesses is poor lead quality. With the increased adoption of automated bidding, it's more important than ever to ensure you are feeding the algorithm the right signals. If your campaigns are getting high volumes of unqualified phone calls, ensure you have proper call tracking. Platforms like CallRail can enable you to: ▪ Have better visibility into you phone call data ▪ Count those phone calls as a conversion action (giving your campaigns more signals) ▪ Determine where unqualified call traffic is coming from ▪ Allow you to eliminate low quality calls from being counted as a conversion Allowing Google to use an unqualified phone call as a signal to chase after can be detrimental to the long term health and learning of your campaigns. So yes, paying for a platform like CallRail is absolutely worth it! It is so much more than just call tracking. #callrail #calltracking #sem #ppc #googleads #leadgeneration #marketing #digitaladvertising #advertising

Then 𝙳̶𝚒̶𝚜̶𝚌̶𝚘̶𝚟̶𝚎̶𝚛̶𝚢̶ 🔄Demand Generation Now 𝚅̶̶̶̶̶̶̶𝚒̶̶̶̶̶̶̶𝚍̶̶̶̶̶̶̶𝚎̶̶̶̶̶̶̶𝚘̶̶̶̶̶̶̶ 𝚊̶̶̶̶̶̶̶𝚌̶̶̶̶̶̶̶𝚝̶̶̶̶̶̶̶𝚒̶̶̶̶̶̶̶𝚘̶̶̶̶̶̶̶𝚗̶̶̶̶̶̶ 𝚌̶̶̶̶̶̶̶𝚊̶̶̶̶̶̶̶𝚖̶̶̶̶̶̶̶𝚙̶̶̶̶̶̶̶𝚊̶̶̶̶̶̶̶𝚒̶̶̶̶̶̶̶𝚐̶̶̶̶̶̶̶𝚗̶̶̶̶̶̶̶𝚜̶̶̶̶̶̶̶ 🔄 Demand Generation Google will soon remove the ability to create new Video Action Campaigns. Remaining Video Action campaigns will automatically upgrade to Demand Gen in Q2 2025. A big thank you to Thomas Eccel for sharing this important update! A little bit about; Video Action Campaigns: ➡️These are campaigns designed to drive conversions, like lead generation or sales, through video ads. They typically use formats like skippable in-stream ads and focus on encouraging users to take specific actions like clicking on a link, signing up, or purchasing a product. For more details, check out the Google Help Center: https://lnkd.in/gXXWCMyE Questions: 1. Have you used Product feed in DG, how did it perform for you? 2. Is it possible to run "feed only" in DG like we do in the Pmax? #DigitalMarketing #GoogleAds #DemandGen #MarketingStrategy

Optimize Your Sales Funnel for Business Success Mastering your sales funnel is crucial for sustained business growth. Here’s how: 1. #AwarenessStage: Capture attention with compelling content and targeted strategies like #SocialMediaMarketing and #SEO. 2. #InterestandConsideration: Engage prospects with valuable insights and personalized #EmailCampaigns. 3. #DecisionMaking: Guide prospects to action with clear calls-to-action and #FreeTrials. 4. #Action: Simplify the buying process with user-friendly interfaces and prompt follow-ups. 5. #RetentionandAdvocacy: Build loyalty with stellar #CustomerSupport and exclusive offers. Optimize your sales funnel today to enhance customer experiences and drive conversions! #BusinessGrowth

Low campaign budgets are just a symptom. When it comes to advertising on Google, the real problem is usually elsewhere: 👉 campaign performance 👉 artificial limits 👉 lack of willingness to grow When these are resolved, requests for budget increases come directly from the client. What would you add when it comes to resolving budget issues? #ppc #googleads #leadgeneration #digitalmarketing P.S. I specialise in Google Ads for lead generation. DM me if you're running a service business and looking to grow.

Failing either of these 2 metrics will fail your lead gen campaign. (it's just the way Google Ads work) Most of the work I do on an account aims to improve these metrics: 1. Click Through Rate Poor CTR means low Quality Scores, means lower Ad Rank, means meadiocre presence in the auctions, less traffic and high Cost Per Click. On the contrary, strong CTR improves all those other elements. Because of that, I heavily prioritise creatives in the form of Ad Copies and Assets (formely Extensions). 2. Website Conversion Rate Poor conversion rate results in high Cost Per Acquisition, fewer leads within our campaign budgets, less data collected, fewer sales opportnuties, less revenue, less profit, stagnant growth rate. And we don't want any of that. By improving the Conversion Rate we can literally transform businesses. Hence my intense focus on CRO and optimisation for sales. So next time you're working on a lead gen account in Google Ads, bear those 2 metrics in mind. ✌️ Drop your top tips on improving these in the comments. 👈 #leadgeneration #googleads #ppc #digitalmarketing P.S. Follow for more tips like these. I regularly post content on lead generation through Google Ads.

🚫 Why Small Businesses & Professionals Should Avoid PMAX in the Early Stages of Google Ads for Lead Generation 🚫 If you're a small business or a professional starting out with Google Ads for lead generation, Performance Max (PMAX) might seem like an attractive option with its promises of full automation and broad reach. But here’s why jumping straight into PMAX might not be the best strategy in the initial phases: 1️⃣ Lack of Control: PMAX runs across multiple channels (Search, Display, YouTube, Discover, etc.) without offering clear insights into which placements are driving results. For a new campaign, understanding which channel and audience are performing best is crucial, so you can double down on what works. 2️⃣ Limited Budget Optimization: When budgets are tight, every dollar matters. PMAX spreads your budget across channels automatically, which can lead to overspending on underperforming placements. With Search campaigns, you have more control to focus specifically on keywords that drive the best leads. 3️⃣ Data Insights Are Key: When you're just starting, you need data on what’s working and what’s not—PMAX limits transparency. In the early phases, running traditional Search campaigns allows you to gather clear insights and make data-driven adjustments, which PMAX just doesn’t allow. 4️⃣ Testing Is Essential: PMAX restricts ad testing and variation, which is critical for discovering what resonates with your audience. Standard campaigns give you more room to test ads and adjust creative, helping you find a winning strategy. Starting with a standard Google Ads campaign lets you lay a solid foundation, gain critical insights, and optimize your budget—setting you up for long-term success. Once you’ve gathered enough data and understand your audience, then PMAX might make sense as a next step to scale. 🎯 #GoogleAds #SmallBusiness #LeadGeneration #MarketingTips #PerformanceMax #DigitalMarketing