Filippo Mazzella’s Post

🌍 Amazon Lands in South Africa: We Were Already Prepared! With Amazon's launch in South Africa, a new era for e-commerce in the region is about to begin, and we at filippomazzella.it had been working for months to prepare for this significant event. 🚀 Proactive Preparation for Success For several months, our team has been dedicated to preparing South African and European sellers to fully capitalize on the opportunities presented by Amazon. Through specific programs, we have worked to develop bilateral trade routes benefiting both continents. 💼 Specialized Support for Transition We offer specialized consulting to help businesses navigate the Amazon ecosystem, facilitating the transition and expansion into new markets. Our expertise in local territories allows us to provide unparalleled support in adapting to the market dynamics of South Africa. 🔗 Connecting Europe and South Africa Our goal is to support Italian and South African businesses in achieving international visibility, opening secure and profitable trade routes between the two markets. If global expansion is in your plans and you wish to leverage the opportunity presented by Amazon's arrival in South Africa, filippomazzella.it is the partner you need.

Amazon finally launched in South Africa (over 1 year later than planned) Is Amazon adopting a slower approach to global expansion? Amazon has just made its debut in sub-Saharan Africa. This brings their total active marketplaces to 22. Seems like although Amazon is pausing its rapid expansion, it remains committed to its global ambitions. They are simply adopting a slower and more strategic approach (Their journey to dominance in Australia took over 5 years, so perhaps a similar long-term strategy for South Africa?) Why? They are more focused than ever on localization. They have repeatedly expressed their ambition to ship faster by 2024. One way to do this is to build a local logistics system that ships more products from locations closer to customers. So, what does this mean for sellers? Focus on your localization strategies first. Go global later. First, ensure your process adapts to Amazon and customers' expectations. Closely manage your inventory. Avoid out-of-stock or overstock situations to guarantee the fastest delivery to customers and avoid Amazon's new storage fees. Then, take a strategic approach to global expansion. 𝐀𝐥𝐰𝐚𝐲𝐬 𝐬𝐭𝐚𝐫𝐭 𝐛𝐲 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭. Is the market already saturated? (Are there many competitors selling your product? What are the sales figures?) How supportive are Amazon's programs in that market? What are your competitors' pricing and marketing strategies in that market? What is important to customers there? (user pain points, motivations, shopping behaviors) Then, set up your fulfillment processes, payment gateways, and localization plans accordingly. If you're considering taking your store global and want to know if you're ready,  just DM me or leave a comment below. We offer a specialized Global Expansion Analysis Report (GNAR) to anyone interested here. #amazon #fba #ecommerce Image credit: Marketplace Pulse

Amazon is strengthening its presence in South Africa, as announced by its regional marketplace head. This move comes just four months after the e-commerce giant's initial expansion into Sub-Saharan Africa, marking a significant step in its African market strategy. South Africa, recognized as Africa's most advanced economy, is seen by analysts as an ideal gateway for Amazon's broader African market entry. The company is leveraging South Africa's economic advantages to drive further expansion across the continent. Amazon currently operates two fulfillment centers in South Africa, located in Johannesburg and Cape Town. The company has also partnered with click-and-collect companies to enhance its service offerings. Amazon's entry into South Africa aligns with the rapid growth of e-commerce in Africa. The number of e-commerce users on the continent has surged from 435 million in 2017, indicating a growing market opportunity. As Amazon deepens its commitment to South Africa, it sets the stage for potential expansion into other African markets, signaling the company's long-term ambitions for the continent. #Amazon #SouthAfrica #EcommerceExpansion #AfricanMarkets #DigitalEconomy

Amazon’s decision to enter the Middle Eastern market was driven by a mix of factors. The Arab world represented a dynamic and fast-growing e-commerce landscape. With over 400 million residents, mostly young and tech-savvy, the region presented an appealing opportunity for Amazon. For a global company like Amazon, the Middle East and North Africa (MENA) region holds significant strategic importance. The region’s youthful population, high internet penetration rates, and rapidly growing middle class make it an attractive market for e-commerce. Additionally, the MENA region’s strategic location serves as a bridge between Europe, Asia, and Africa, offering logistical advantages for global operations. This unique combination of factors positions the MENA region as a critical area for Amazon’s growth and long-term success. Read more about Amazon expansion into the Middle East as a model for global growth. https://lnkd.in/dVWNBNQu

𝐀𝐦𝐚𝐳𝐨𝐧 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐢𝐧 𝐒𝐨𝐮𝐭𝐡 𝐀𝐟𝐫𝐢𝐜𝐚 Amazon launched in South Africa on May 7th. The marketplace is Amazon’s first in sub-Saharan Africa, bringing the total number of active markets to 22. The launch in South Africa is over a year late, delayed by changing priorities inside of Amazon. After six years with at least one new market launched, 2023 was the first year with no global expansion. Before South Africa, Belgium was the last new marketplace in October 2022. Its rollout in the previously planned Colombia, Chile, and Nigeria appears paused. South Africa and Nigeria are the two largest e-commerce markets in sub-Saharan Africa. via Marketplace Pulse

𝐀𝐦𝐚𝐳𝐨𝐧 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐢𝐧 𝐒𝐨𝐮𝐭𝐡 𝐀𝐟𝐫𝐢𝐜𝐚 Amazon launched in South Africa on May 7th. The marketplace is Amazon’s first in sub-Saharan Africa, bringing the total number of active markets to 22. The launch in South Africa is over a year late, delayed by changing priorities inside of Amazon. After six years with at least one new market launched, 2023 was the first year with no global expansion. Before South Africa, Belgium was the last new marketplace in October 2022. Its rollout in the previously planned Colombia, Chile, and Nigeria appears paused. South Africa and Nigeria are the two largest e-commerce markets in sub-Saharan Africa. via Marketplace Pulse #Amazon #marketplace #southafrica #southafrican #ecommerce #emergingmarkets #onlineshopping #onlineretail #ExpansionStrategy #expansion #innovation

As the digital landscape evolves, we’re excited about the growth of Amazon South Africa and the opportunities it brings for sellers! At TCV Africa, we’re dedicated to helping businesses like yours thrive on Amazon. But we want to hear from YOU! Your insights and concerns are invaluable as we navigate this new landscape together. What are your thoughts on selling on Amazon South Africa? Are you excited about the potential or have reservations? What challenges do you foresee in entering this market? What support or resources would be most beneficial for your success? Drop your thoughts and questions in the comments below or send us a direct message. Let’s start a conversation and explore how we can address your concerns and help you capitalize on this exciting opportunity! Share your thoughts below! #AmazonSouthAfrica #Ecommerce #DigitalMarketing #AmazonSelling #SouthAfrica #BusinessGrowth #EcommerceTrends #TCVAfrica

𝐀𝐦𝐚𝐳𝐨𝐧 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐢𝐧 𝐒𝐨𝐮𝐭𝐡 𝐀𝐟𝐫𝐢𝐜𝐚 Amazon launched in South Africa on May 7th. The marketplace is Amazon’s first in sub-Saharan Africa, bringing the total number of active markets to 22. The launch in South Africa is over a year late, delayed by changing priorities inside of Amazon. After six years with at least one new market launched, 2023 was the first year with no global expansion. Before South Africa, Belgium was the last new marketplace in October 2022. Its rollout in the previously planned Colombia, Chile, and Nigeria appears paused. South Africa and Nigeria are the two largest e-commerce markets in sub-Saharan Africa. #Amazon #marketplace #southafrica #southafrican #ecommerce #emergingmarkets #onlineshopping #onlineretail #ExpansionStrategy #expansion

As the digital landscape evolves, we’re excited about the growth of Amazon South Africa and the opportunities it brings for sellers! At TCV Africa, we’re dedicated to helping businesses like yours thrive on Amazon. But we want to hear from YOU! Your insights and concerns are invaluable as we navigate this new landscape together. What are your thoughts on selling on Amazon South Africa? Are you excited about the potential or have reservations? What challenges do you foresee in entering this market? What support or resources would be most beneficial for your success? Drop your thoughts and questions in the comments below or send us a direct message. Let’s start a conversation and explore how we can address your concerns and help you capitalize on this exciting opportunity! Share your thoughts below! #AmazonSouthAfrica #Ecommerce #DigitalMarketing #AmazonSelling #SouthAfrica #BusinessGrowth #EcommerceTrends #TCVAfrica

𝐀𝐦𝐚𝐳𝐨𝐧 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐢𝐧 𝐒𝐨𝐮𝐭𝐡 𝐀𝐟𝐫𝐢𝐜𝐚 Amazon launched in South Africa on May 7th. The marketplace is Amazon’s first in sub-Saharan Africa, bringing the total number of active markets to 22. The launch in South Africa is over a year late, delayed by changing priorities inside of Amazon. After six years with at least one new market launched, 2023 was the first year with no global expansion. Before South Africa, Belgium was the last new marketplace in October 2022. Its rollout in the previously planned Colombia, Chile, and Nigeria appears paused. South Africa and Nigeria are the two largest e-commerce markets in sub-Saharan Africa. via Marketplace Pulse #Amazon #marketplace #southafrica #southafrican #ecommerce #emergingmarkets #onlineshopping #onlineretail #ExpansionStrategy #expansion