MoEngage’s Post

In my recent post, I shared about our thought process behind launching MoEngage Inform in the end of 2022. We have multiple large enterprise customers using MoEngage Inform since then, and I am glad to share the story of Tata Neu here by Antriksh Johari as part of MoEngage Next. We are also glad to launch Smart Send in MoEngage Inform, that helps brands significantly reduce the transactional SMS / Email spends. You can learn more through the link in the comments.

Did you see a little new birdie in your WebEngage dashboard this morning? Say hello to RCS in WebEngage! RCS adoption has been on the rise. For the last few months, we were enabling RCS campaigns via backend APIs for a select few customers. I am stoked to share that as of today, we are making RCS available to all our customers via the dashboard as a brand new channel of engagement. Needless to say - you get to make use of this channel along with the rest of our legendary toolkits on segmentation, orchestration and campaign test/control, like all the other channels you have been using. So, you got your RoI and effectiveness measurement from day one on this channel. Here's all you need to know on how to get started with RCS in WebEngage - https://lnkd.in/dFSpXhNC In 6 months from now, we are going to publish a report on how this channel is turning out to be and how it compares with the rest. Stay tuned. If you need any help trying out this new channel, please reach out to your AM/CSM or Ankur (for customers in India) / Robert (for customers in the Middle East & Africas). Your feedback will help us improve this further. Please keep em coming 🙏

What did it cost? Everything!! Last night's Delhi mixer by WebEngage was filled with insights and conversations around Retention. As a part of the panel discussion with Samriddh & Abhinav, we were discussing what's better among Cashback & Discount. I didn't answer this live poll because I felt it was neither, my thought was that if can use that money to communicate the product value, it'd be better for the company in the long run. This was validated by both the panelists and gave me a sense of "Damn, I know this shit" Turns out, I don't know shit! As soon others at the mixer started sharing why they chose cashback or discount, I realised that I know nothing about the topic. Part of the reason why I didn't choose any was because I haven't worked on Pricing Strategies nor could I think outside of the industry that I am in. I think jobs really make you limit yourself to some extent, and while that's good for the business, you always have to keep learning outside of work too to actually grow yourself. Self Goal for this year is to read more about branding and writing first and then move on to complex topics as I develop a deep understanding of these two. Shoutout to Sonali, Priyam & the rest of the Webengage team for hosting such a great event.

Discovering the Magic of MoEngage 🪄 💙 As I reflect on my past year at MoEngage, it's been nothing short of a revelation. What began as an exploration of a new role quickly transformed into a great understanding of why our platform stands head and shoulders above the rest. I witnessed firsthand how 𝐌𝐨𝐄𝐧𝐠𝐚𝐠𝐞 𝐢𝐬𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐚 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 – 𝐢𝐭'𝐬 𝐚 𝐠𝐚𝐦𝐞-𝐜𝐡𝐚𝐧𝐠𝐞𝐫 for businesses aiming to transform their customer engagement strategies. One of the most fascinating thing has been the organic influx of clients seeking demos because they've heard the buzz – that #MoEngage isn't just good, but the best at what we do. This wasn't just validating but an affirmation for me as a sales person that I'm associated with a brand that is solving a problem for businesses worldwide. But what truly solidified my faith in MoEngage were the success stories – 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝗼𝗳 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘄𝗵𝗼 𝗺𝗮𝗱𝗲 𝘁𝗵𝗲 𝘀𝘄𝗶𝘁𝗰𝗵 𝗳𝗿𝗼𝗺 𝗼𝘁𝗵𝗲𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀, 𝗹𝗶𝗸𝗲 𝘁𝗵𝗲 𝗿𝗲𝗰𝗲𝗻𝘁 𝗺𝗶𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗯𝘆 SoundCloud 𝗮𝗳𝘁𝗲𝗿 𝟳 𝘆𝗲𝗮𝗿𝘀 𝘄𝗶𝘁𝗵 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿. Listening to their whys, it became crystal clear: 𝐌𝐨𝐄𝐧𝐠𝐚𝐠𝐞 𝐰𝐚𝐬𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐚 𝐩𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞; 𝐢𝐭 𝐰𝐚𝐬 𝐚 𝐧𝐞𝐜𝐞𝐬𝐬𝐢𝐭𝐲. Their experience of how an outdated, expensive, and unreliable engagement platform had stunted their growth until they found MoEngage reinforces my belief in the power of what we offer. Here's Kelly Hsu, Product Manager at SoundCloud, talking about updating their CRM and how MoEngage helped them conquer their mission-critical challenges. Watch Kelly talking about the upgrade here: https://rb.gy/ttksou This story reaffirms that 𝐰𝐞 𝐚𝐫𝐞𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐦𝐚𝐤𝐢𝐧𝐠 𝐜𝐥𝐚𝐢𝐦𝐬 – 𝐰𝐞 𝐚𝐫𝐞 𝐦𝐚𝐤𝐢𝐧𝐠 𝐚 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞. #MoEngage #customerengagement #MakingADifference #CRM #G2 #G2Reviews #MarketingStrategy

Did you know that WebEngage has a feature that lets you compute a real-time "engagement score" for ALL your users (digital, offline & anonymous too!)? Yes, you heard that right! ALL your users. Based on how they engage with your business. 🏅We let you define the rules of scoring. 🏅🏅We compute these scores in real-time. 🏅🏅🏅We provide a placeholder attribute for this score in all your user profiles. 🏅🏅🏅🏅We let you segment based on this score. 🏅🏅🏅🏅🏅We let you personalize campaigns based on this score. In the example shown below is a sample ruleset to define the scoring of users "engaged on email channel". You could build many such rulesets in your WebEngage account. Here's more - https://lnkd.in/d9pbWTKY Please reach out to your account manager to get this feature enabled in your account. Or, ping Ankur. If you have used this feature, I'd love to hear your feedback 🙏

📢 Exciting News! We’re thrilled to announce a strategic partnership between TimesMobile and MoEngage to transform how brands engage with customers through personalized SMS and WhatsApp Business solutions.   🛍️ Why This Matters: With 75% of Indian consumers preferring WhatsApp for business, and SMS boasting a 98% open rate within minutes, this collaboration allows brands to connect with their audiences more effectively than ever.   🔍 What This Partnership Brings: 1. Targeted, real-time communication through TimesMobile’s messaging infrastructure 2. Hyper-personalized campaigns using MoEngage’s advanced engagement platform 3. Scalable solutions to enhance retention, engagement, and conversions   🎯 Who Will Benefit: Brands in retail, e-commerce, financial services, and other industries will now have the tools to build meaningful customer connections that drive growth and loyalty.   🗣️ From Leadership: Sanjay Kupae, Head of Partnerships at MoEngage: “Together, we aim to empower brands with seamless WhatsApp and SMS messaging to foster customer loyalty.”   Nitin Chowdhary, Business Head at TimesMobile: “This partnership aligns perfectly with our mission to elevate customer engagement efforts at scale.” Read the complete article here: https://bit.ly/4fjgj55 #TimesMobile #TheTimesGroup #TimesInternet #LegacyOfExcellence #CPaaS #CommunicationSolutions #Partnership #MoEngage #SMSSolutions #WhatsAppBusiness

💡 Want to know how you can increase your conversion rates from 1% to 7%? Listen to this intriguing conversation between Fakhruddin Bagidorawala and Shitij Raj as they discuss how MoEngage has helped Pharmalife Co. (Aldawaeya | الدوائية) drive their conversions through personalization.

Ecstatic to unveil the transformative journey of HNAK.com with WebEngage! Taha Iqbal,shedding light on their diverse segments in travel, retail, beauty, and hypermarkets, alongside the e-commerce platform hnak.com, underscores the pivotal role WebEngage plays in their marketing strategy. Over the years, Taha attests to the platform's user-friendly interface and robust functionalities, making the marketer's life significantly smoother. A standout achievement for HNAK lies in conquering card abandonment issues, with WebEngage's emailers contributing to a remarkable 68% reduction in abandonment rates and an impressive 67% open rate. Taha sees immense potential within WebEngage, expressing eagerness to explore more features and fortify their partnership. Grateful for the positive impact on their business, we anticipate propelling HNAK to greater heights in this exhilarating journey with WebEngage as our MarTech partner. Embark on a limitless exploration with WebEngage - a game-changer for content strategy, understanding customer behavior, and unlocking unparalleled potential. If you haven't started yet, now is the time! 🚀 For more such success stories head right to:  https://lnkd.in/dbkTNhas #customersuccess #webengage #marketingtransformation Hetarth Patel Hajra Haq Aditya (آدي) Joshi Juwelia (چوليا) Savia Fernandes Ajay Prathap Choppara Abinaya Anbuchezhian Zafer Akyel Gautam Shetty Bharath Kumar Robert Novotny Sidharth S.

Next week will be packed but we made sure to fill the 2 days OMR with the most value possible for you! 💡 👉 pro-tip: Subscribe to our OMR-Newsletter to make sure you're not missing out on events, our booth party with Mawave and more 💛 You can find the link in the comments ⬇️ #WhatsAppMarketing #retention #eCommerce #crm

What a fun filled success of a weekend at NADA! Proud to be a part of an organization that's pushing the boundaries of innovation! Our product team has been working hard to bring some game-changing solutions to the table. Here are some of the exciting things we've been up to: 1. Identity Resolution: Our technology identifies known customers and tracks 67% more website activity/engagement. This helps us better understand each customer's interests and opportunities, improve our predictive models, and engage 30% more customers with even more tailored and timely messages. And when we engage low-funnel customers with our new campaign, they convert at a 24% higher rate. 2. Connect Plus: Engagement, website activity, and customer insights are pushed directly to your system of record to make immediate action easier and seamless. 3. Conquest 2.0: We're rethinking what it means to conquest - targeting lost customers and in-market prospects to increase market share. If we didn’t get a chance to connect at NADA let’s get a date set on the calendar in February! #Outsell #NADA