MMH News’ Post

Ever felt lost in the sea of digital marketing? 🌊 Harness the power of data with strategies that can skyrocket your business growth! 🚀 At Ad Echo, we simplify the analytics maze, making data-driven decisions a breeze. 📊 Ready to level up your ad game? Visit us now! #DataDrivenMarketing #DigitalMarketing #GrowWithAI

Navigate the Complexity of Multi-Touch Attribution. Multi-touch attribution offers insights that guide strategic decisions across varied campaigns.

"Upper-funnel campaigns are highly undervalued"—this is a common narrative I hear from many attribution providers who claim to "fix" this issue. But how do they actually address it? In many instances, they just attribute more value to upper-funnel campaigns based on impression data, which doesn't truly reflect the incrementality of these campaigns. They label this method post-view attribution; I call it biased fallacy attribution. More in my video below 👇 #attribution #marketinganalytics #adtech

🚀 Learn how to optimize ads with a single click using Cross-Channel PBA with Smartly! 🤖 Full replay available in the comments. What are your thoughts on predictive budget allocation? #AIForMarketers #DigitalMarketing #Smartlyio 💡

Recently, we've conducted a very interesting attribution experiment. For a set of large clients, we applied three different attribution models: 🔹 Last click 🔹 First click 🔹 MTA (data-driven) The results were shocking but expected. Would you like to know more? Write "Results" in the comments, and I'll share them with you in a private message. #segmentstream #attribution #marketinganalytics

2024 has been the year of Measurement so far! More brands then ever hungry for solutions beyond attribution.. more discussion on modeling & experimentation. It's awesome to see. The tectonic plates of marketing are shifting, opening up BIG windows for brands to get ahead of their competition. Feels nice not having to shout into the wind anymore! #datascience #statistics #measurement #marketing #advertising

Day - 2 of 30 days META ads series. #digitalmarketing #performancemarketing #ecommercegrowth #growthhacks #marketingmetrics #growthmarketing #roi 

ROI is a loooot of things (to a lot of people). But it's not everything. You do need to know how to track it, but also how to interpret its value in context - both things that we help ya with in our latest #blog. https://bit.ly/3Yfje9l #marketingprotips #ROI

📊 Ever wondered what "Modelling in GA4" means? It's all about using different techniques to understand user behavior and optimize marketing strategies! - Behavioral Modeling: Understand user behavior even without cookie consent. - Conversion Modeling: Measure marketing impact when conversions aren't directly linked to traffic sources. - Attribution Modeling: Assign credit for conversions across different touchpoints. - Predictive Metrics: Predict user actions like purchases or churn. With these insights, you can refine your strategies and boost performance! 🚀 #googleanalytics #dataanalytics #marketgrowth #datainsights #b2bmarketing

Introducing our esteemed speaker for the June practitioner advanced attribution masterclass! Don't miss this insightful session with Mariappan Subramanian on "Hands-on MMM workshop using Facebook Robyn, Google Lightweight and Uber Orbit and Marketing Mix Modeling Deep Dive" June Masterclass starts June 24th! Executive Masterclass: To Register - https://lnkd.in/gPZXyc33 Practitioner Masterclass: To register - https://lnkd.in/g9Xj6BqR #AdvancedAttribution #marketingmeasurement #masterclass