In the whirlwind of #AI hype, it's refreshing to gain perspective from true thought leaders.
I recently had the privilege of hosting a session for PAN employees and clients with Peter Cohan. A distinguished reporter for Forbes and Inc. Magazine, an Associate Professor at Babson College, and author of 17 books, Peter shared helpful insights from his latest work, "Brain Rush: How to Invest and Compete in the Real World of Generative AI."
What made this session unique, and what sets Cohan apart in the sea of AI speculation, is his approach grounded in extensive research and conversations with influential brands.
He introduced us to what he called "The Value Pyramid," a pragmatic framework for assessing and prioritizing AI initiatives.
The session underscored the transformative potential of generative AI across nearly every industry and job. However, it also highlighted the need for careful implementation, ethical considerations, and a focus on creating genuine value for customers and businesses alike.
Throughout my career, I've been fortunate to work with incredibly smart people, and Peter Cohan certainly ranks among them. In an era of "AI washing," his thoughtful, real-world context derived from authoritative research is invaluable.
If you'd like to hear the full session with Peter, please check out the link to my full recap with the session recording, in the comments of the post below 👇🏻
#GenerativeAI #BusinessStrategy
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If you use AI, you're going to want to know about The Value Pyramid. ⬇️
Earlier this month, PAN hosted special guest Peter Cohan, renowned Forbes and Inc. Reporter, Associate Professor of Management Practice at Babson College, and author of 17 books. 📚
No stranger to the world of business and #technology, Peter debuted his latest book "Brain Rush: How to Invest and Compete in the Real World of Generative AI," and introduced us to "The Value Pyramid," a brilliant framework illustrating how generative AI can propel businesses from basic productivity to peak revenue generation. 📈
With #AI swiftly becoming a cornerstone rather than just another option, understanding its strategic implementation is key for any brand trying to set itself apart and drive growth and innovation. "The Value Pyramid" offers a strategic guide to maximizing AI's impact to transform your brand with careful implementation and ethical oversight. 🔑
Peter's insights are more than just educational - they're a call to action for all forward-thinking leaders.
Read more about Peter's "The Value Pyramid" in our latest blog by Integrated Marketing & PR Vice President Ashley Wallace Jones, and discover how your brand can implement a framework for #GenAI applications. Check back next week for another snippet from Peter!
#WeMoveIdeas
Great takeaway. The profs at Rotman are "triggered" when they hear insights as the primary benefit of AI. The insights need to translate into some sort of value creation that's felt in the value chain. Predictions should yield efficiency, additional capacities or something fungible.