In the spirit of #Halloween, lets ’talk about the content mistakes that haunt many #B2B marketers! 🎃👻 Our Creative Content Director, Natasha Vickery-Orme, shares her insights on avoiding common pitfalls and making content that connects! 👉 Want to learn more? Check out the full blog post for treats and no tricks to boost your strategy! https://bit.ly/3AlsMq0
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With the holiday season is full swing, it's wise for your company to find inventive ways to excite customers. Have you considered running a contest? According to Serenity Gibbons of Forbes, contests are a great way to engage your customers. "At the most simplistic level, a contest will usually require entrants to submit email addresses or other contact information," she writes, "If that’s the only degree of interaction you are creating, it’s the electronic equivalent of a business card in a fish bowl. To get the most engagement, make your contest interactive." #holidays #holidayseason #customers #consumers #marketing #contests #contacts #business #engagement #encouragement #festive #cheer #fun
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🌟 “Tell the truth.” 🌟 In a world flooded with flashy ads and bold claims, authenticity stands out. It’s not just about selling a product; it’s about creating a genuine connection. 🤔 People are smart. You rarely get a second chance to show them who you are. When brands embrace honesty, they build trust—one of the most essential currencies in today’s marketplace. We're all selling something. But people can sense whether we believe in it. 🐶 Think of Budweiser’s iconic “Lost Puppy” ad. It doesn’t mention the product, yet it lingers in your heart. Thirsty yet? 🥤 Or consider Coca-Cola. Just one glimpse of their ads, and I'm whisked back to my childhood, visiting Dad at the Texaco station where he worked. He always saved coins for us to get a small, cold bottle of Coke from the vending machine. It makes me feel nostalgic and brings a smile! 🤧 Kleenex? You immediately think of comfort during tough times, whether it’s a cold or a tearful moment. Their commitment to connecting with us on what matters most sells. These brands don’t just sell; they make us feel something. They share stories that resonate deeply with their audience, selling visions and real-life solutions. True connections stem from shared values. When we communicate transparently, we attract those who align with our mission, fostering loyal relationships. ⚖️ With truth at the forefront of our messaging, we elevate our brands, inspiring others to do the same. What's a brand that has earned your trust through honesty? 💬 Have you considered adding the value of voiceover to your marketing and advertising campaigns? How about adding a video explainer to your website? I can help you with that! 🎙 Always at your service! 🙏 #truth #voiceover #marketing #voiceoverartist #advertisingandmarketing
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Ever wondered about the different types of loyalty programs? There are many ways you can set one up. Some examples are points-based, tiered, paid, and coalition programs. You should choose the one that best fits your target audience and business goals. Learn more in our article, linked in the comments below!
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Hey marketers, Last week, we celebrated our 10th anniversary 🎉 with a customer event that included expert talks and insights about the future of B2B content. Today, Penny shares the key tips and takeaways from our VP of Marketing & Business Development, Richard. Watch below to learn how to stay relevant and captivate your audience ✨
The Future of B2B Content
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🎂✨ A truly touching surprise! This video captures a blind girl’s reaction when she receives a birthday cake made with special care. The chef crafted the cake with braille, allowing her to feel the heartfelt birthday message. 💖👩🍳 It’s moments like these that remind us of the power of thoughtful gestures. Shout out to, Gino D'Ocampo's Luciano's on the strand in London! Kudos to your extraordinary customer service! Video by: Natalie Te Paa (TIKTOK) #customerservice #customerexperience #customersatisfaction #business #customer #happycustomer #customerappreciation #marketing #smallbusiness #sales #keepyourcustomerscoming #cornelljermaine #thecarecrew #reels Disclaimer: At The CARE Crew, we promote positivity and awareness. We credit accounts where we discover videos, and our intent is solely to support our mission by featuring content that aligns with our purpose. We do not intend to infringe on any copyrights nor claim any ownership or copyrights to this content.
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How do you balance building a personal brand and a company brand? TL;DR - It's not about balancing, it's about aligning your personal beliefs with the company value. Tim Soulo is one of the B2B Creators I studied this week on how he aligned his personal beliefs with Ahrefs value, while building his personal brand and making the company one of the most recognized brand in the digital marketing industry. ---- ♻️ Reshare this with your community 🎯 Follow Robert Katai to learn more about B2B Creators.
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Here at Redu, user-generated content is our niche. Whether reels on TikTok or Instagram or product posts on our Facebook channels or emails, our team is skilled in creating visual content that engages - and converts! With our mix of authenticity and creativity, we use our channels to communicate the best deals and savings to our audience - like this reel shared on our TikTok and Instagram channels! #contentcreation #usergeneratedcontent #contentmarketing #influencermarketing
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"Batch & Blast" is over. Done. Finished. Kaput (sp?). It's 2024 and soon to be 2025. SMS is more than JUST a one-way broadcast or promo code delivery channel. SMS is a channel to build direct customer relationships, collect more data and drive better engagement (and more revenue). Join me next week for a fun convo with Josh Bowen 💬 from BigCo. Topics: - Success stories from the front lines: real brands that are reinventing conversational engagement - Questions like: what's stopping most brands from up-leveling their SMS today? - How social can be a tool for finding your top 20% most engaged - and converting them to subscribers We will leave you with **actionable, ready to implement ** ideas for supercharging your SMS program while deepening the loyalty of your future customers. See you there! Reg down below! ⬇️
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What does this color mean to you? Do you see 👑 royalty? ✨ Festivity? 🧘♀️ Calm? A misty winter 🏔️ mountain view while sipping steaming 🍵 coffee? This is the color we chose as the base for our 2024 Holiday Catalog. Does it work? Check it out to sound off 👉 https://bit.ly/3Vr1vtH #CreativeAgency #B2Bcontent #contentmarketing #B2Bmarketing #designagency #B2Bmarketingstrategy #digitalmarketing
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𝗚𝗲𝗻 𝗭 𝘁𝗲𝗿𝗺 𝗼𝗳 𝘁𝗵𝗲 𝘄𝗲𝗲𝗸: Little Treat and/or Sweet Little Treat 𝗗𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝗼𝗻: A gift to oneself, often a confection, upon completion of one’s daily tasks. 𝗨𝘀𝗮𝗴𝗲 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: “I finally reached inbox zero! Time for a sweet little treat!” 𝗘𝘁𝘆𝗺𝗼𝗹—Kidding, but this saccharine little phrase is actually a great example of how Gen Z shops. They aren’t the “make coffee at home, every day” crowd. This is something our partners at Chip City understand. They want to try new brands, go on a little walk, and have new experiences with their friends. So, if you're an F&B brand, how do you reach them? Through the same ads, everyone is using or through 𝗮 𝗹𝗶𝘁𝘁𝗹𝗲 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗺𝗼𝗿𝗲? Credit to InTheKnow on TikTok for the video! Keep up the good work! -- P.S. 👋 I’m Luke, Head of Marketing & Partnerships at Claim. Follow me for more breakdowns of how Gen Z shops, and how we’re putting brands in front of their future top customers, one friend at a time.
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