Mixology Digital’s Post

Day one of the B2B Marketing Expo complete 🙌! Behind the bright colours and branded Skout LED keyrings, the team has worked hard to make this happen. Artwork, PPT slides, ordering merch, drafting blogs, social media posts, booking travel and accommodation, prep for our speaking slot (day two), carrying heavy boxes back and forth,... the list goes on. For me, this stand truly represents our brand. Not how it looks or what it says, but the collective effort that's made it possible. Someone asked me today, what makes your business special? I think this is a pretty good response 🩷. ##b2bmarketingexpo #b2bpr ##b2bmarketing

We’re sponsoring BOLD B2B: ECOMM SUMMIT alongside our friends at Monsoon Consulting! 🎤 Join us for a brand-new eCommerce event dedicated to B2B Retailers, Wholesalers, Manufacturers, and Solution Providers! 🗓 Wednesday 6th November 2024, 09:00-17:00 📍 The Minster Building, 21 Mincing Lane London EC3R 7AG Bold B2B is a game-changer – it's 100% tailored to B2B eCommerce, with real strategies you can actually put into action. What to expect? ✅ All About B2B: No fluff, just straight talk for B2B sellers ✅ Real Strategies: Get tips you can use, not vague ideas ✅ Networking Done Right: Connect and reconnect with ease ✅ Focused & Intimate: No crowded expos, just quality learning ✅ Expert Speakers: Advice from B2B pros who get it Don't miss out, book your place and save 15% today with code PARTNER15 ⬇ https://lnkd.in/eDp5Zh6G #BEMOREBOLD #BOLDB2B

What an incredible two days at the B2B Marketing Expo UK! This year’s event was packed with powerful insights and actionable strategies. From the art of differentiation to harnessing the future of creative trends, I’ve walked away with lots to think about and implement. Below are some of my key takeaways from the sessions I attended, swipe through the carousel to explore! #B2BMarketing #MarketingStrategy #BrandBuilding

At the B2B Marketing Expo UK today? Drop by our stand B2B-L64 for a chat with me and Laura Edwards Embrace Marketing & Branding Agency about your brand, marketing or website challenges! Don’t miss my presentation ‘From brand purpose to practice – how to get your B2B audience to choose you’ in the Strategy Stage at 12.55! Looking forward to having some interesting conversations today! 💡 #B2Bmarketing #B2Bwebsites #B2Bbrand

If you or your team handle B2B marketing and you're at the ANA's this week, you won't want to miss this! You'll walk away with actionable insights in scaling the effectiveness of your B2B efforts! 📈 #B2B #B2BAdvertising #B2BMarketing #Captivate #ANA #DOOH

Adam and Jade were at Farnborough B2B Expo on Thursday!🙌 They had a great day of networking, with great conversations and even a creme egg or two!😄🤫🍬 Kaush and Jade will be at the Swindon B2B Expo tomorrow, who should they look out for? let us know in the comments 👇 #yourleadmachine #ylm #b2b #expo #marketing #leadgeneration #telemarketing #digitalmarketing

Why measure trade show ROI? Attending trade shows is a significant investment, but how do you know it’s paying off? With 68% of B2B marketers considering in-person events crucial for their company’s success (Source: MarketingCharts), understanding your ROI is key to refining strategies and maximizing outcomes. Let’s discuss how you can start measuring the true impact of your trade show investments! https://lnkd.in/g7BGeW8s #B2BMarketing #TradeShows #ROI 

Check out our blog 'How B2B brands can stay close to the action' here https://lnkd.in/dXvmXP3n, and gain insights from B2B marketing professionals on organisational structures for global B2B brands. As one of our experts, the Brand Manager for HBK - Hottinger Brüel & Kjær, comments: “We have a centralized brand and campaign development team that develops content and digital execution for larger campaigns and initiatives. Our local field marketing teams support local sales initiatives, events, execution and social media campaigns. They are vital to our effectiveness locally.” This blog is part of a five-part series on international B2B best practice, co-developed with TriComB2B. For more insights on maximising the impact of your cross-border communications, download the complete five-part series in one handy eBook here https://lnkd.in/dD_tG8At. Or, if you prefer, let’s connect and we can share our knowledge with you direct. #B2BGlobalMarketing #InternationalB2BOrganisationalStructure #GlobalB2BExpertise #B2BMarketingBestPractice #GlobalMarketingTeams #B2BBranding

🚀 26 Days Until the B2B Show! 🚀 Here’s what you can expect at our stand: ✨ Discover how simple and impactful rewarding your teams and clients can be. 💡 Explore our solutions that we offer to you. 🤝 Let’s discuss how Initial Incentives can support your business goals. Mark your calendar—we’ll see you there! Plus, take a sneak peak at our stand! 👀 #B2BShow2024 #BrandedMerchandise

Welcome back to What We're Reading, your weekly roundup of news, marketing insights, and B2B industry updates that grabbed our attention. With B2B sales typically longer, larger, and more complex than B2C transactions, it’s important to get the e-commerce experience right. Here's what we're reading this week in #B2Bmarketing: • Using SMS messaging as a B2B brand • The importance of empathy • The return of experiential marketing • A look at the future of B2B e-commerce Read more at: https://lnkd.in/gkHBek2G