Mitch Lee 🧀’s Post

This hack helps get more referrals for your D2C brand.   It's so good that fancy restaurants use it all the time.   (Without you even realizing it 😳)   Think of the fancy restaurant you visited last time.   After dinner, the staff asked for feedback on food, service, and music.   Next time you visited, they worked on your feedback.   You felt valued, right?   So, when friends ask for the best restaurant…   You recommend that place.   (It’s so smart, isn't it?)   You need to do the same for your D2C brand.   💡Start asking for feedback from your customers💡   For example, if you run a clothing brand…   Ask them, "What styles do you want to see?"   Now use this info to make your product better.   So, they recommend your brand to friends.   Drop 👊🏻 in the comment if you agree on this.

Wanna launch a drinks brand in a new market? Skip that market report. You don’t need a Ferrari in a pedestrian area. Walk the streets, instead: I've read tens of them before changing approach: once you know that the top 3 big brands in your category sell x 000's of cases / HL... what do you do with that information? Nothing. Don't worry about something that is not really a worry. Why? - You are at a different price point - You don't have nor want to have that footprint - You have different resources vs them (i.e. money and people) In short, you play a different game. What to focus on? - sell the first pallet, - unwrap it and deplete it, - sell the first bottle, - sell the first case, - learn, adjust, - sell the second pallet, - repeat. You don't need big data; you need small data. Learn the market bottom-up, not on PDFs. Talk to bartenders, salespeople, and consumers. Observe shelves and back bars. Too much data is no data. Don't get stuck in it. Brands are built bottom-up

Dear CEO, Is Your Organization Positioned with Every Touch Point to “Delight” Your New Customers?   When a new potential customer comes in contact with your organization, after all the marketing you have done to attract them, what is their experience? Is it everything that your marketing message has delivered? Is it even a positive experience? I will tell you and you know this as well, there are many choices that the consumer has for whatever it is that they are interested in purchasing. It does not matter if it is a meal at a restaurant, a product at a retail store, or even a service you provide. There is something else out in the market that has the same or similar thing that you provide. (SEE MORE) https://lnkd.in/ePvV6ibf

Who is your experience for? Who is it not for? Most brands could be far more explicit in answering these questions. 🍔 Louis’s Lunch is a famous hamburger stand in New Haven, CT. They claim to have invented the hamburger. Regardless of the origin story of putting meat between two pieces of bread, Louie's Lunch is a great example of creating clarity about what an experience will be and who it is for. 🍔They sell hamburgers and cheeseburgers. 🚫 They do not serve ketchup. 🚫 🍟 They do not sell French fries. They are happy to tell you this. 💠They are making clear who the experience is for. It may not be for you. 💠 Most companies are not this explicit. And that’s a mistake. 💡Because you can be explicit about who is best served by your experience without being exclusionary. Even though you will be turning away potential customers, you will be respecting them and their time in the process. You also won’t deliver a disappointing experience to them as they attempt to be your customer, only to find they’re not a good fit. Help bad fit customers get to a quick no. Do that with communications like: "We don’t allow substitutions." "We don’t fly to the city you want to go to." "We don’t integrate with that platform." Look, I’m not saying you have to feature information about everything that you’re not, but a quick no is better than confusion and uncertainty. 🛫 And, when their circumstances change – they want to fly to a city you do fly to, they’ll have a more positive memory of your brand, and be more likely to reconsider you. Make it clear which customers you are a good fit, and also which cusotmers you are not a good fit for. 😠 It's the right thing to do for bad-fit customers. It saves them time, frustrations, and prevents them from having a bad experience. 📈 But it's also the right thing for your company. It gives you a better shot of satisfying your customers when more of them are good fits for your experience.

The latest piece in my 'Cheat Codes for Challenger Brands' series with Mumbrella is all about the power of overcommitment. While market leaders optimise their businesses around 'just enough', Challenger Brands win by being unreasonably durable, insanely spicy or built around unprecedented levels of customer service. Check it here 👇👇👇

Let's talk trade secrets! You know, those secret sauces that make your favorite brands stand out? Think about it... Coca-Cola's formula, KFC's recipe, and Google's algorithm are all trade secrets that have helped these brands dominate their industries! So, what's your trade secret? It might be a proprietary process, a unique recipe, or even a special way of doing things. Having a trade secret can be a total game-changer for your brand! It can: Make you stand out from the competition Build customer loyalty Increase your value and reputation So, identify your trade secret and protect it like a treasure! It's what will help your brand grow and thrive in the long run! Share with me in the comments below: What's your trade secret? (Just kidding, don't share it! Keep it safe!) Let's build our brands and keep our secrets safe!"

Take Your Café’s Brand to the Next Level with Custom Paper Cups! In today’s competitive coffee culture, branding matters more than ever. Custom paper cups provide an effortless way to make a lasting impression, ensuring your café’s name stays top of mind long after customers leave. Whether you're a local café or a growing chain, branding your takeaway cups is a powerful tool for marketing and customer retention. 🔑 Why Invest in Custom Paper Cups for Your Café? - Brand Visibility: Every cup that leaves your café is an opportunity to showcase your logo and message to potential customers. - Customer Engagement : Stylish, well-designed cups enhance the customer experience and encourage them to share on social media. - Sustainability : We offer eco-friendly cup options that align with modern consumer values and showcase your commitment to sustainability. - Cost-Effective Marketing : Mobile advertising that doesn’t require a huge budget—each to-go cup becomes a traveling billboard for your business. 📈 With the rise of to-go coffee culture and takeaway orders, custom-branded paper cups help you stand out and grow your brand awareness. Showcasing your unique style and values on your packaging reinforces brand loyalty and can spark conversation around your café. Ready to take your branding to the next level? Contact us today to discuss how custom paper cups can enhance your café's visibility and strengthen your customer connection. #CaféBranding #CustomPackaging #PaperCups #SustainablePackaging #CaféMarketing #CoffeeShopGrowth #BrandAwareness #EcoFriendlyCups

We all know that brands cherry-pick their best reviews in order to showcase them, whether we acknowledge it or not. But the meat and potatoes of genuine reviews from customers who have had interactions with a brand’s products (both good and bad) are what people crave. If you’re an ecommerce brand, getting those meaty, content-filled reviews is a great converter. Wondering how to get there? Watch on to find out.

Subscription Box Services What is a Subscription Box Service? A subscription box service is a business model where customers sign up to receive curated products regularly—often monthly. These boxes can include anything from beauty products to snacks, books, or niche items tailored to specific interests. Key Benefits for Small Businesses 1. Predictable Revenue Stream 💰 • With subscribers committing to regular payments 2. Improved Inventory Management 📦 • Subscription boxes allow businesses to plan their inventory more effectively 3. Customer Loyalty and Retention ❤️ • Subscription models build long-term relationships with customers, fostering brand loyalty. 4. Opportunities for Upselling and Cross-Selling 📈 • Subscription boxes provide a platform for introducing customers to new products. 5. Enhanced Brand Experience 🌟 • Curating a personalized experience within a subscription box allows businesses to create a deeper connection with their customers. Examples of Successful Subscription Box Models 1. Birchbox 💄 • Birchbox delivers monthly beauty and grooming samples to subscribers, offering a convenient way to discover new products. 2. Blue Apron 🍲 • Blue Apron offers meal kits delivered to customers’ doors, complete with pre-measured ingredients and recipes. 3. BarkBox 🐶 • BarkBox curates a monthly box of dog toys, treats, and accessories. Explore Our Cool Solutions 🌐 Yuneva: Discover how our tech can enhance your business at www.yuneva.com. 🌟💼 Try Yuneva CountIt: Simplify your inventory management today by visiting www.count-inventory.com. 🚀📊 We’d love to hear how modern technology has changed the way you manage your inventory! Share your stories with us! 🗨️🔗💡 🔗 Learn more about improving your inventory management at www.count-inventory.com. #SubscriptionBoxes #SmallBusiness #RecurringRevenue #InventoryManagement #Yuneva #YunevaCountIt Feel free to share your thoughts or ask questions. Happy optimizing! 😊

Apple. Dollar Shave Club. Chipotle. What do they all have in common? These brands all operate in completely different niches. But they all have something in common. Their genius marketing efforts. If you have a product that’s genuinely new it’s better to tell the customer what the product isn’t, rather than what it is. People need something to compare it to. This is the art of great positioning. Apple done it with the iconic "I'm a Mac, I'm a PC" campaign. Instead of directly promoting the features of Macs, the ads highlighted the perceived shortcomings of PCs… Portraying Macs as the more user-friendly and reliable. Dollar Shave Club done it when their launch video mocked the traditional, overpriced razor market. By highlighting what they were not—expensive, over-engineered razors… They positioned themselves as a simple, affordable alternative. Chipotle done it with their "Food with Integrity" campaign. Stressing what Chipotle was not—fast food made with industrialized, non-organic ingredients. This positioned them as a healthier, more ethical alternative in the fast-food industry. These brands effectively differentiated themselves by highlighting what they avoided or stood against. This helped to resonate with consumers looking for alternatives. If you’re product or service is genuinely new/innovative… Then positioning your product by what it’s not, rather than what it is could be the play to make. Food for thought.