6 More Reasons Why Your Cannabis ‘Unicorn’ Isn’t Getting Funded A cannabis thought leader and capital markets maven Seth Yakatan wrote a terrific post (link in comments) on why some cannabis entrepreneurs and businesses are not getting funded, or even considered for that matter. I want to add 6 other pitfalls to his list: 1. The investor materials are poor You are asking someone to review and hopefully give you a large sum of money and what you show them is incomplete, inaccurate, shabby looking and verbose. 'Nuff said. When the materials lack 2 vital prerequisites – a detailed financial model and use of proceeds – you are toast. 2. Unicorn claims are made Forget about using this cliche unless your firm is generating high growth, rich profits and fat margins in a rapidly expanding market. That also goes for the claim, ‘We are disruptive!” Sorry, you probably aren’t. A highly regulated and fragmented industry like cannabis is unlikely to birth a disruptive product or business model, at least in the short term. 3. Key expertise is missing There is an old investing saw that says you bet the jockey, not the horse. Sophisticated investors won’t give you a dime if you don’t have dedicated staff responsible for key value chain activities. For example, a large grow operation should have a full time master grower/production lead, regulatory knowhow, and sales experience on the team - and these people better know how to execute. And throwing out well-known names as part time advisors often won’t convince anyone that your team is better than it really is. 4. The business is not differentiated in some meaningful and sustainable way You may not know this, but your company would be the umpteenth one to claim it grows the best weed at the lowest cost. Prove it with 3rd party validation or go back to the drawing board and tell me again why you deserve the money. Otherwise, I’ll check out your peers, some of whom are farther along their business trajectory. 5. The business case has faulty strategic and financial assumptions To make their opportunity look enticing, entrepreneurs will stretch the bounds of credulity when discussing the TAM, level of competition, likely risks, and time to profitability. Thats not prudent. Be ambitious yet realistic, including outlining your contingencies if the assumptions don’t pan out. 6. I don’t trust you with my money Funders need to be comfortable that you understand risk and will be a good steward of their capital. However, the opposite is often conveyed implicitly in your deck or uncovered through some cursory questions. For example, what are your investor reporting plans? Are key corporate & investor documents readily available? And, how will you make big decisions around CapEx spend, market expansion and major hires? 🔔 Hit that follow bell to always get my unique, impactful content. #cannabisindustry #funding #capitalmarkets #duedilligence #seedinvesting #cannabis
I see number 1 all the time. I've recrafted many a pitch deck. And if you don't have an organized data room with all of the supporting docs for your deck...also toast.
Mitchell Osak truly flattered and appreciate this! I think you nailed it with #6. This is a point which is NOT widely discussed but SO TRUE!!!
Consultant & Coach to Cannabis Firms | Speaker | Publisher of the Cannabis Management Review at mitchellosak.substack.com
6moSeth's post is right here https://www.linkedin.com/posts/seth-yakatan_these-are-the-6-most-common-reasons-youre-activity-7198691527659827200-TWDy?utm_source=share&utm_medium=member_desktop