Mitchel Attipoe’s Post

Affiliate marketing can be a powerful tool, but it’s also a target for fraud. Did you know that 45% of all affiliate traffic is fraudulent? Cybercriminals manipulate affiliate programs to earn illegitimate commissions, impacting merchants, buyers, and legitimate affiliates. From cookie stuffing and bots to human fraud farms and domain spoofing, the tactics are varied and costly. Whether you’re a small business or a large brand, affiliate fraud can eat into your profits and damage your trust with partners. Want to protect your business from these threats? Our eBook, Affiliate Marketing 101, dives deep into these issues, explaining the different types of fraud and offering strategies to safeguard your programs. Download the eBook today to learn more and secure your affiliate marketing efforts: https://hubs.la/Q02PQLcm0 #AffiliateMarketing #DigitalMarketing #Anura #AffiliateFraud

Affiliate Program Managers! Have you ever wondered about the unseen threats to your revenue and resources?   A recently published editorial by Affiverse shed light on a significant issue in affiliate marketing today. Click through the images below to uncover the hidden world of affiliate fraud and learn how to shield your program from exploitation. Don't let fraud sabotage your efforts. Tap to explore!   Read the full editorial here at https://lnkd.in/ejcq2Z-Y Or Learn more about ad fraud with Anura's eBook Ad Fraud 101: The Complete Beginner's Guide at https://lnkd.in/eyKBrT3c   #AffiliateMarketing #FraudAwareness #Anura

The biggest threat to the affiliate/operator dynamic and how to fix it: I think one of the biggest threats to the affiliate/operator dynamic is lack of trust. Now I don’t want to get into who is at fault. Because honestly, parties from both sides have contributed to this. We’ve all heard the stories of operators shaving (or not paying) affiliates. And we know all about affiliates lying about numbers, and not delivering what they promise. The more this happens, trust decays to levels that really hurt the industry as a whole. Because the affiliate/operator relationship is vital to a thriving industry. So without repairing this trust: Affiliates can’t invest in building innovative products. And operators can’t maximise a channel that can deliver incredible results. So now more than ever, the most important currency in the industry? Relationships. We all need to work together to build deeper, more trusting relationships. That’s a big part of our focus this year. We have a stacked conference plan to get to know new and existing partners better. And to become more transparent by publishing on mediums like LinkedIn, in a human way. But I think this is a discussion for the industry as a whole. So tell me... What else can we do as an industry to rebuild the trust?

Is your affiliate strategy holiday-ready? 👀 Q4 is officially underway, and with the holidays fast approaching, it’s time to make sure your affiliate strategy is ready to meet the season’s demands. Have you locked in key placements and ensured your partners are prepped for success? Now’s the time to double-check that your strategy is primed for the Q4 rush. 💡 Our latest blog covers: ⦿ How to review 2023’s Q4 performance to fine-tune this year’s strategy 📊 ⦿ The importance of locking in placements and negotiating quarterly deals early 🔑 ⦿ Using holiday bonuses and higher CPAs to attract and motivate affiliates 🎁 ⦿ Why focusing solely on Cyber Week might limit your potential — leverage other Q4 shopping dates 🛍️ And more! 👉 Check out all 10 tips in the full blog linked below in the comments. Don’t wait — ensure your affiliate strategy is in top shape for maximum results this season. #AffiliateMarketing #AffiliateMarketingTips #AffiliateMarketers #Q4Strategy #HolidayMarketing #EcommerceGrowth #DigitalMarketing

Is Your Affiliate Campaign at Risk? Affiliate marketing can drive amazing results, but the rise of affiliate fraud is draining marketing budgets and damaging brand integrity. With fraudsters exploiting loopholes, up to 35% of your spend could be wasted. Learn how to detect, defend, and protect your brand from threats like click fraud, fake leads, and brand bidding. Read the full blog: https://bit.ly/4eU4G4n Protect your ROI and safeguard your brand! #AffiliateMarketing #AdFraud #BrandSafety #mFilterIt

Protect Your Brand & Ad Spend from Affiliate Fraud! ️ Did you know that 30% of affiliate marketing losses are due to affiliate fraud? This growing menace wastes marketing budgets and tarnishes brand reputations. From click fraud to brand infringement, these threats are real, but so are the solutions! It's time to take a proactive stance against affiliate fraud and protect your brand's integrity. Read more to know about Affiliate Fraud: https://bit.ly/4e94e2j #AffiliateFraud #BrandSafety #BrandInfringement #AdFraud #DigitalMarketing #mFilterIt

🚀 Ready to take your affiliate marketing to the next level? This Cyber Week, you can save up to 70% on ThirstyAffiliates! From branded links to automated tracking, this is your chance to grab the ultimate affiliate marketing toolkit. 💸 Start Saving Today 👉https://lnkd.in/geicHB-D #CyberWeek #AffiliateMarketing

Affiliate marketing, a powerful digital strategy, hides a dark side: fraud. Our latest article dives into this shadowy world, revealing sophisticated scams like click fraud, cookie stuffing, and fake leads. Discover how businesses fall prey and learn from industry experts on how to fight back. This must-read exposé arms you with essential knowledge to protect your campaigns and stay vigilant in a treacherous landscape. https://lnkd.in/gMWWFWnA

Do not miss this great webinar happening tomorrow! Join Affiverse and Everflow - Partner Marketing Platform to discuss top affiliate managers face and how to resolve them. #affiliatemarketing #affiliatemanagers

🎯 I mean WTAF! 🚨 The “A” is for Actual! I spent the last couple of weeks diving deep into various affiliate programs, and the results were... shocking. 🤯 First off, the number of programs that didn’t even send a confirmation email after sign-up was staggering. Can you imagine walking into a store and getting zero acknowledgment? Would you stay and buy? 🤷♂️ The few that did respond mentioned approval times of 48 hours or more—one even said five business days! That's ridiculous! 🚀 And guess what? Only one program out of the ten that I signed up for bothered to reply in person to my application. But it didn’t stop there. This lone program asked for more information about my promotion plans and some KYC details. While thorough, it felt more like jumping through hoops than forming a partnership. 🏃♂️🔥 Here’s the thing: Affiliate marketing is all about relationships. 🤝 If you’re managing an affiliate program, treat your affiliates with respect and prompt responses. It’s basic customer service, folks! Additionally, finding contact details for affiliate managers was like searching for a needle in a haystack. If you don't want to be disturbed, you're in the wrong job! An affiliate manager is essentially a salesperson for the program and should be easily accessible. 📞 So, here's my message: Build strong relationships, provide timely responses, and make it easy for affiliates to reach you. It’s a win-win for everyone. 🌟 Remember, in business, as in life, it's the little things that make a big difference. Let’s strive to do better. 💪 #AffiliateManager #AffiliatePrograms Lee-Ann Johnstone - Highly recommended if you what to get your program humming!