Top-performing organizations in MIT CISR research attributed more than 5 times the revenues to data monetization compared to bottom-performing organizations. Barb Wixom, Cynthia Beath, and Ja-Nae Duane describe 3 high-performance factors that amplify data monetization impact, and illustrate them with a case study of Wolters Kluwer, in our November '24 research briefing. #datamonetization #expertsolutions #dataleadership #datavaluemanagement #datalifecyclemeasurement
Thank you to the hundreds of data leaders who completed our #DataMonetization survey - and to leaders at Wolters Kluwer like Abhishek Mittal and Ann Roberson who allowed us to study their digital journey and bring research concepts to life! The research team hopes this briefing and subsequent articles will help leaders continue to succeed in their data efforts 🎉