You shouldn't invest in links for SEO (if you don't care about your brand) But for everyone else, links are essential. Why? Think of why they exist in the first place. ↳ Google needed a way to determine site authority. So, they observed how academia distributes authority. Professors need authority for raises & new opportunities. Their ticket was to get more research journal citations. Reputable citations = authority for professors. Now, replace the word "citations" with "links." It works the same way. Links help you: - Expand your brand awareness - Increase your referral traffic - Establish new connections But not the crummy: - Guest post links - Web 2.0 links - PBN links Remember that quality is king. Instead, aim to land: - Expert roundup links - Content asset links - Digital PR links These help your brand and assert your authority. Considering investing in the crummy links? Forget it Only invest in links if they help grow your brand. P.S. What are your thoughts on academia today?
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You shouldn't invest in links for SEO (if you don't care about your brand) But for everyone else, links are essential. Why? Think of why they exist in the first place. ↳ Google needed a way to determine site authority. So, they observed how academia distributes authority. Professors need authority for raises & new opportunities. Their ticket was to get more research journal citations. Reputable citations = authority for professors. Now, replace the word "citations" with "links." It works the same way. Links help you: - Expand your brand awareness - Increase your referral traffic - Establish new connections But not the crummy: - Guest post links - Web 2.0 links - PBN links Remember that quality is king. Instead, aim to land: - Expert roundup links - Content asset links - Digital PR links These help your brand and assert your authority. Considering investing in the crummy links? Forget it Only invest in links if they help grow your brand. P.S. What are your thoughts on academia today?
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Search engines hold the key to your next sale - are you optimizing? If you aren’t actively working on your SEO, you’re leaving money on the table. . . . We optimize your website, content, and backlinks to ensure your business shows up at the right time for your target audience. SEO takes time, and every day you wait is another day your competitors get ahead. We offer transparent monthly reports, so you always know exactly where you stand. Another of your question is - "What if my industry is too competitive?" 👉 With a customized strategy, we target specific, actionable keywords that give you an edge - even in competitive markets. We offer your brand an improved search rankings or you don’t pay a cent.
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Want to grow your business online? Start by optimizing your website for SEO. This means using relevant keywords in your content, improving site speed, and ensuring it's mobile-friendly. Also, make sure to create high-quality, valuable content that addresses your audience's needs. Regularly update your site to keep it fresh and engaging. Don't forget to analyze your traffic with tools like Google Analytics to see what's working and adjust your strategy accordingly. Small changes can lead to big results!
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SEO Quick Win of the Week. In the first post of this weekly series, I said: ...check the comment section for a link to the post. I did what I said in the post and here is the result. Result: 🟣 Clicks 3x for a particular day. 🟣 Impressions took off. 🟣 Number of keywords the page ranked for grew beyond what I expected. Although this is still a small site, and the increase isn't much, this result proves what I said works. Can't wait to implement this on much larger sites. Need my help? DM or leave a comment. Happy Wins. ------------------ Quick intro: I am Jeremiah Obikoya. More info on my profile page. Follow me if you love Tech, Marketing, and living the Good Life.
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The Magic of SEO I wanted more people to find my website. So, I focused on SEO. I researched keywords and optimized my content. Slowly, my website started ranking higher on search engines. More traffic meant more leads. It wasn’t overnight, but the results were steady and impressive. SEO helped me reach a larger audience organically. It was a great learning experience. Patience and consistency paid off. Now, I always include SEO in my digital marketing strategy.
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Most people who think they have an SEO problem actually have a brand problem. If you have a good brand, good page titles, and good content, then Google will usually rank your site in the place it deserves. Instead of wondering why Google doesn’t like your site, ask why humans don’t. Here’s how to find out: 1. Brand Name: If people don’t trust your brand as much as others in your niche, you have a significant brand awareness or reputation issue. 2. Page Title: If people find other page titles more appealing or relevant than yours, then you clearly have a title issue. 3. Landing Pages: If people rate other landing pages higher in quality, trustworthiness, and relevance, you are facing a content quality issue. If your brand, titles, and content are strong, but rankings are still low, you might have a technical SEO problem. Follow Webmaster guidelines to help Google understand your site better. No secret insights here—just common sense. However, many businesses tend to overcomplicate their SEO campaigns and repeatedly make the same mistakes.
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𝟳 𝗦𝗘𝗢 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝗬𝗼𝘂 𝗠𝘂𝘀𝘁 𝗔𝘃𝗼𝗶𝗱 𝗜𝗻 𝟮𝟬𝟮𝟰!! Don't let SEO problems hurt your website. Here's what to do: ↳𝗙𝗶𝗻𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀: tools to find the best words for your website. ↳𝗠𝗮𝗸𝗲 𝗴𝗿𝗲𝗮𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: Create useful, interesting content that people want to read. ↳𝗨𝘀𝗲 𝗴𝗼𝗼𝗱 𝗶𝗺𝗮𝗴𝗲𝘀: Make sure your pictures are clear and have good descriptions. ↳𝗕𝗮𝗰𝗸𝗹𝗶𝗻𝗸𝘀 𝗕𝗹𝘂𝗻𝗱𝗲𝗿𝘀: Avoid taking backlinks from toxic website. ↳𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗦𝗶𝘁𝗲 𝗦𝗽𝗲𝗲𝗱: Make sure your website is fast and easy to use on all devices, check from Google Page insights. ↳𝗨𝘀𝗲 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮: Share your website on social media. ↳𝗕𝗲 𝗽𝗮𝘁𝗶𝗲𝗻𝘁: SEO takes time. Keep working hard and track your results. Want to learn more? DM Me Now!
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When I first started optimizing websites, I thought internal linking was just optional. My focus was on keywords, backlinks, and fresh content. But here’s what I didn’t realize: - Internal links are the glue that holds your SEO strategy together. One day, a client asked me, “Why is our new blog post ranking lower than older, outdated pages?” The answer? Their new content wasn’t connected to the rest of their site. Search engines - and visitors - had no way of finding it. Here’s what I did to fix it: ✔️ Built Links to High-Value Pages: I connected their new content to cornerstone pages, signaling their importance. ✔️ Added Contextual Links: We linked naturally from existing posts, creating a seamless flow for readers. ✔️ Removed Broken Links: Outdated links were cleaned up to improve user experience and SEO. Within a month, their rankings climbed, bounce rates dropped, and traffic improved. What I learned: - Ignoring internal links is like having a library with no signs. - No one can find what they’re looking for - even if it’s valuable. What’s your biggest challenge with internal linking? Share below - I’d love to help you optimize!
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Think SEO is complicated? 🤔 Let’s break it down into 5 actionable steps: Start by launching your website—it’s the foundation of your online presence. Pick a niche and dive deep. Create content that answers real questions and provides value to your target audience. Strengthen your internal structure by interlinking related content. This helps both users and search engines navigate easily. Focus on building high-quality backlinks and engage in link swaps. These boost your site’s authority and search rankings. Ready to grow? Apply steps 2-4 to explore new niches and expand your reach. Pro tip: Always write with people in mind. Algorithms change, but solving real problems for your audience will never go out of style. Master these basics, and watch your traffic rise. 🚀 Don’t overcomplicate it—just take the first step!
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Want to boost your website's visibility and drive organic traffic like a pro? 1. Know your audience: This is key to creating content that is tailored to their needs and interests. Understand what they're searching for and how they're doing it. 2. Use relevant keywords: These are the phrases that people type into the search bar. Include them in your titles, meta descriptions, and throughout your content. 3. Create quality content: Ensure that your content is original, informative, and engaging. This can improve dwell time, a key Google ranking factor. 4. Optimize website speed: A slow-loading website can negatively affect your SEO. Make sure your website is fast and user-friendly. 5. Acquire high-quality backlinks: These should come from reputable websites in your field. They signal to Google that your site is a reliable source of information. Remember, SEO isn't about tricking the algorithm. It's about utilizing these strategies to ensure your website is a valuable resource that deserves to be ranked highly.
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