Miranda T.’s Post

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Director, Customer Success #Adtech #MarTech #Sales #AI

Just a few questions I asked the 45 dealers I visited this week in the #ConnecticutMarket Do you want to reach #multiculturalConsumers? What are you doing to tap into the in-market shopper and expose the inventory you need to push? How are you building out Media and Creative?  Are your old age units boosting on Social? Do your website banners match your current incentives?  Is this 2022/2023 model running on your VLA’s? Constellation can support your dealership's entire full-funnel strategy by: 1.) Building awareness- within your market space and driving the right vin-specific unit to the in-market consumer. That they are looking for and not a random unit that doesn't have their interest. 2.) Consideration- Provide a full view of your current inventory and drill down on the model focus units you need to move. By putting the unit right in front of the in-market shopper. 3/4.) Full Go To Market Intent- Driving the in-market shopper to your website, and landing pages.  Providing them a path to call, set an appointment, and drive the lot. #Constellation #NBCUSpotOn #WhyAreYouRunningVLAS

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