Minute.ly’s Post

Transcript

You know what's interesting too, you know, there's this constant talk about going shorter and smaller in these snippets and snackable pieces of content. Yet we're all watching Netflix, we're all watching documentaries, we're watching long form pieces that are different types of entertainment. But it's all about the mobile device. It's all about making sure that what's in your hands, you could just keep going like that thumb, you know, and I see it with my own, my middle son, he's seven years old. He'll be playing PS5 on his tablet separately watching something on YouTube while listening to music coming from. Alexa and my other son's laptop, he's glaring at the corner of his eye. And it makes me nervous. First of all, it's like one of those things away or two of those things away. But that's probably a microcosm of what's happening to everyone. So we're we're talking about the current generation of news consumers. What's next? What's, you know, what happens over the next 15 years, let alone the next 15 months? And so we have to think ahead and society is impacting it. And I think it's unfortunate that news kind of gets caught up in every other piece of content. You know, I I'm the first to admit late at night I'm scrolling through just swiping on food influencers. I like to watch people eat stuff and cook stuff and it could be very quick. But it's not news yet. The next thing I look at is, ohh, what happened in this Sports News that I was trying to find from my favorite team. Ohh, what's happening on Long Island that I need to know? So you just get caught up where everything gets blended together. And it's partly on the consumer, but it's really on us to make sure that we serve it to them in a way that's decipherable. There's no perfect answer, which obviously we're going to try to figure out over the next 40 minutes. But it's a fun challenge because we're living and breathing the evolution of the industry, of the content strategy, and of the consumer itself.