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Audio ads, whether they’re radio commercials, podcast commercials, on hold messaging, or digital audio ads, can be a highly effective way to reach and engage your target audience. By leveraging the power of sound, audio ads can drive sales and build brand loyalty. The Benefits of Audio Ads: * Emotional connection: Audio can evoke strong emotions, making it easier to connect with listeners on a personal level. * Targeted reach: Audio platforms offer advanced targeting options, allowing you to reach specific demographics and interests. Increased engagement: Listeners are more likely to pay attention to audio content, making it easier to capture their attention and deliver your message. *Call to action: Audio ads can clearly and concisely guide listeners to take a specific action, such as visiting a website or making a purchase. *Measurable results: Audio platforms offer analytics tools to track the performance of your ads, allowing you to optimize your campaigns for maximum effectiveness. By effectively utilizing audio ads, you can reach a wider audience, drive sales, and build a stronger brand. Discover more at the latest blog: https://lnkd.in/eJD3_gtn Ready to begin, or need help with crafting winning audio ads for your brand? Contact us today or visit us online and schedule a FREE no-obligation consultation. #audiomarketing #audiobranding #onholdmessaging #audioads #customerexperience #brandexpereince #instoremusic #overheadmessaging #businessmusic #autoattendantgreetings

New on the site - in this interview, we chat with Teads' Charlotte Cook-Anderson (Williamson) about video ads, discuss the benefits of instream vs outstream. Charlotte brings unique insights into how instream and outstream ads differ, their respective advantages, and how brands can leverage them for maximum reach and engagement. #videoads #instream #outstream #teads

Agencies and brands are still scratching the surface when it comes to audio’s full potential. With technology evolving, now’s the time to dive in and make audio a key part of your media strategy. If you want to create deeper, more personal connections with your audience, this article is a quick and valuable read. Thanks to Ivone Schramm, MBA and ADWEEK

#Audio media is unique in how personal the experience is for its listeners. With 74% of people tuning in to audio on a daily basis, that is a huge opportunity for you to engage and connect with your audience on a deeper level. The key is to make sure your #digitalaudio #advertising aligns with listeners' routines, using contextual clues to build a stronger connection with your brand. Read the full article to learn more here: https://ow.ly/tn2k50QK0TF #PoweredbyAdsWizz

Ad Recall Lift is a metric that marketers refer to when evaluating a 2-day memory recall of consumers seeing an ad on social media. In a recent study, AUDIO (streaming, broadcast, podcast) ads proved to be 33% more recalled than their social media counterparts. Of course, there is more media floating about out there. Here's how audio sizes in terms of recall with the following popular media advertising outlets: -60% more consumers recall AUDIO over billboards -49% more consumers recall AUDIO over display ads -48% more consumers recall AUDIO over video ads The data goes deeper into what most advertisers care the most about: purchase intent: -51% more consumers are more likely to make a purchase from AUDIO than a billboard -40% more consumers are more likely to make a purchase from AUDIO than a social media ad -38% more consumers are more likely to make a purchase from AUDIO than a display ad -34% more consumers are more likely to make a purchase from AUDIO than a video ad Why? A 2023 Ad Age study revealed from a neuroscience standpoint (who can refute science, right?) that audio cues outperform visual cues when looking at ad recall. Neuroscience wins. Toss in the fact (proven out by WARC) that 31% of daily media consumption lies with audio but only 9% of brands have audio in their promotional media mix and brands have a powerful tool to tell their story and convert customers to sales. Ping me and I'll connect you with the largest audio media provider in the world, iHeartMedia. Start telling your brand story with audio. #iheartmedia #audiostrategy #audioworks #audiosellsproducts #audiosellsservices

Audio advertising is rapidly becoming a game-changer in building direct connections with consumers. This insightful piece from Adweek explores how brands can leverage the power of audio to engage audiences in a more personal and impactful way. As audio continues to rise, understanding its potential can set your brand apart in today's crowded market. Discover how to tap into this dynamic medium here: https://lnkd.in/gF8BWJWu #AudioAdvertising #MarketingInnovation #ConsumerEngagement #LMA"

Video marketing is a powerful tool in your arsenal, so let’s beat the recording block with some video ideas to help you engage with your audience. https://lnkd.in/gQzdSf7M

Programmatic Audio: The Secret Weapon Marketers Are Overlooking 🎧 Visual ads are great, but what if you could engage your audience without needing their eyes on the screen? Enter programmatic audio. Here’s why it’s a game-changer: 🚀 Expand your reach without visual or creative limitations. 🎯 Target top accounts where they already are – whether it’s a podcast, music stream, or digital radio. 📊 With AdDaptive’s ABM Analytics, you’ll gain actionable insights to fuel even smarter campaigns. According to eMarketer, the average U.S. adult spends 86.88 minutes a day with digital audio. Imagine the impact of delivering highly targeted, trackable ads during that time... Here’s how AdDaptive stands out: 🔹 We offer expansive inventory across major platforms like podcasts, streaming services, and digital radio 🔹 Programmatic audio can be used alone or combined with Display, Video, and CTV for a full-funnel approach. 🔹 Our industry-leading analytics tie directly into your audio campaigns, providing real-time data on how your target accounts engage with your ads. Curious how to make audio part of your B2B media plan? Let’s connect. #ProgrammaticAudio #B2BMarketing #DigitalAdvertising #DigitalMarketing #AudioMarketing #ABMAnalytics #MarketingStrategy #PodcastAdvertising #MediaPlanning #AudienceEngagement

Found this article disappointing as there ARE premium publishers (eh hem...YourTango!) who have taken decades of care to produce high quality content for audiences based on real reader engagement and insights. To add, YourTango was spotlighted by Jounce Media last week as one of 9 minority-own sellers that buyers should focus their dollars on, "these companies collectively power more than 90% of all diverse-owned programmatic media." Happy to share the report! Confident that this community will work together to dispose of bad actors and begin to spotlight those who are doing the hard work to build a brighter experience for brands and readers! Let's GO! #qualitycontent #qualitypublishers #brandedcontent #brandawareness #drivingchange #digitalbuyers #brands #agencies

2024's Media Must-Knows: From TikTok Trends to Audio & Community Our latest blog dives into the hottest online trends & platforms, from captivating video & audio to powerful communities. Discover how to win in the digital age! https://lnkd.in/e58_yuy7 #digitalmarketing #marketingtrends #socialmedia