Minds&More’s Post

🔥 Mastering Marketing: The Power of Curiosity in Consumer Insights 🔥 Sheila Morin is the Chief Marketing Officer at Coveo. She has been at the forefront of the evolution of marketing, having served in marketing executive roles at global brands like Cirque de Soleil, Danone, and L'Oreal. Sheila reminds CMOs and Marketing teams to explore the significance of genuinely listening to consumers to determine what drives their interest and buying decisions, ensuring your product's success in both B2C and B2B markets. #MarketingStrategy #ConsumerInsights #HumanBehavior #ListeningSkills #BusinessSuccess #MarketingCareers #B2C #B2B #CuriosityInMarketing #ProductSuccess

Excited to announce that I'll be joining a live panel on ABM at HubX OS alongside Robert Norum and Paul Sullivan, where we’ll dive into ABM: methodologies, best (and worst) practices, big wins, and yes, the nightmares too. One area I'm particularly curious to discuss is sales and marketing alignment—especially since 30% of respondents in our recent survey*, conducted by Growth in partnership with Databox, identified it as a key challenge in executing effective ABM strategies. There’s a ton more happening at HubX OS. If you're in the GTM space, this event is free and absolutely worth having on your second monitor while you work. Huge shoutout to Paul for spearheading this brand-new event— much needed. * "What are the most effective strategies for aligning marketing with sales in B2B companies?" survey of 100 b2b marketing executives in 2024. - If you would like more information on the survey or would like to participate, comment or send me a message. Online webinar - RSVP for access to live streams and first access to the recordings.

Transforming B2B Marketing & Embracing Advanced Tech Trends A lot is happening in the B2B Marketing arena, powered by changemakers and tech advancements. Here are five essential reads to keep you in the loop: 1. @Sarah Clark, Director of B2B marketing at Healthline Media, is leading the charge with thought leadership initiatives that keep the medical and wellness industry abreast of the latest trends. Her expertise from her time at Rodale, Time Inc., and Meredith is a testament to her capabilities. She’s definitely one to watch out for in the B2B Marketing space. https://lnkd.in/eZHUApHb 2. Adobe's GenStudio, introduced at the annual Adobe Max conference, has captivated marketers' attention. The product aims to harness the power of short-form social videos, a content form instrumental in B2B tech-buying decisions. [https://lnkd.in/e6pka4TT] 3. Data-driven marketing is getting a boost with comic takes by Tom Fishburne. These Marketoonist insights come at a timely phase where rebranding and consumer perception changes are affecting not just Aviva, but the wider B2B marketing landscape. [https://lnkd.in/ebDWJiQU] 4. Local SEO for Law Firms is changing the game for legal practices looking to enhance local search visibility. With expert Google Business Profile setup and tailored content creation, they provide robust solutions to a highly competitive industry. [https://lnkd.in/eWJ7ckkw] 5. An unsettling trend in AI moderation has been revealed, raising poignant questions about the effectiveness of AI systems, their potential in infringing free expressions and the susceptibility of marginalized communities using coded languages. [https://lnkd.in/eEEX8ady] Let's continue to nurture insightful conversations around these trends.  Hashtag #B2BMarketing #TechTrends #AI

Just finished diving into Diary of a First-Time CMO: Volume 2 by Alice de Courcy, and it feels a lot like following a comic book of a superhero’s evolving story—complete with bold missions. Alice’s insights into building specialised “agency-like” marketing teams, aligning paid and demand gen efforts, and excelling in cross-functional collaboration really capture the evolving B2B marketing landscape. As a Cognism customer, I’m excited to see where this journey leads next. The rapid evolution from Volume 1 to Volume 2 suggests that Volume 3 will be nothing short of groundbreaking. Very inspiring 👌

Tired of fighting for your marketing budget? 😤 As a B2B marketer, it can feel like you're speaking a different language to your CFO. But it doesn't have to be this way. Learn from SAS CMO Jennifer Chase who successfully convinced her finance team to invest in brand building. She used data-driven insights and compelling evidence to show the long-term value of branding. Key takeaways: 👉Measure impact: Quantify your marketing results. ✅ 👉Communicate effectively: Speak the language of finance. 📊 👉Build a coalition: Partner with your CFO to drive growth. 💪 Success metrics: 👉Increased LinkedIn engagement: 130% more likely to respond to recruiters. 👉Improved sales connections: 6% more likely to connect with sales leaders. 👉Higher sales response rates: 35% more likely to respond to sales InMails. As Peter Dean, VP of Finance at SAS, put it, "Marketing is an investment, not an overhead....What really brought me onboard was Jenn helping us understand the value of brand equity...And it really resonated with me that not everyone's buying, and most people are not...If you're not on their mind, you're not on the list. To get on the list, you need to think longer term. You need to build a brand." Want to know more? Check out our 'Building the Board-Ready CMO report: https://lnkd.in/equMJtX2 #B2BMarketing #BrandBuilding #MarketingFinanceCollaboration

Trust is 𝙚𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜 in B2B marketing - and here’s why: Our new report, written using over 20 years of Edelman trust intelligence, shows that trusted brands outperform competitors for all key audiences. 𝗞𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗿𝗲𝗽𝗼𝗿𝘁 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: 🔵 61% of buyers are willing to pay more when they feel aligned with brand values. 🔵 95% of B2B purchases can be ‘out of the buying cycle’ at any time 🔵 Trusted brands have a 14% higher propensity to buy and twice the employee advocacy. This multimedia report highlights how marketing leaders are leveraging their brand as a strategic weapon whilst finding the balance between immediate ROI and long-term branding initiatives. Many thanks to Rosa Wilkinson, Richard Wergan, and Virgilio Jarrín for their insights, and thank you to the CMOs who took part across two events, a roundtable event in London and a US-focused webinar. View the report here: https://lnkd.in/ezCbGqAf tml Partners #B2Bmarketing #marketing

Less than a week to go until I’ll be speaking at the Propolis Leaders Forum! I’ll be joined by the wonderful Ilvija Skerskane from Console Connect and Brian Macreadie from Addleshaw Goddard for a fireside chat on how marketers can create campaigns that connect with buyers in 2025. Here’s a sneak peek of what we’ll be discussing: ✅ Why the key to success is balancing long-term brand building with short-term sales activation campaigns ✅ How to get buy-in support for brand campaigns from the C-Suite ✅ Our learnings from recent and live brand campaigns See you on Wednesday B2B Marketing!

Signed a new client on 10/14 in a completely NEW industry. Fast forward to today, and we’ve secured them features in business.com, a Centerfield company, Tasting Table, and (drumroll) Forbes—all within a few weeks, with more local efforts rolling out too. This goes to show and challenges the norm: strong marketing and PR can cross industries, from B2B to B2C. Success comes down to knowing the right channels, finding the opportunities, and executing with a clear strategy and plan. https://lnkd.in/eMZQPfAx https://lnkd.in/eK4GNMwY https://lnkd.in/evvfkkjK #marketing #marketingstrategy #PR #PRstrategy #marketingandcomms

In B2B marketing, engagement and measurable impact are everything. That’s why we're thrilled to see how Grant Thornton Australia leverages Oktopost to supercharge their #socialmediastrategy, creating tangible value across the board. Through Oktopost, Grant Thornton Australia has been able to: - Enhance brand visibility by reaching a wider audience with more targeted content. - Increase employee advocacy, empowering their team members to become brand ambassadors. - Capture and analyse valuable engagement data, providing their marketing team with insights that translate directly into better decision-making. But for me, not just about the metrics. It’s about how #Oktopost helps brands connect with their audience on a deeper level, fostering trust and loyalty in an increasingly digital world. Check out the full Grant Thornton story to see how they’re leading the way in B2B marketing excellence.

🚀 Are You Ready to Perform with Purpose? 🚀 Being a top-performing CMO is more than just thinking big—it’s about investing in marketing initiatives that truly make an impact. It’s about building a brand that resonates, motivates, and moves people. And most importantly, it’s about measuring and demonstrating that impact. 📊💥 Join The Fundamental Group and six-time CMO Grant Johnson as they reveal how B2B brands are built with purpose and how to quantify the results of every marketing initiative. ✨ Learn how Grant increased market share by 27% in a single year! Discover how he started with purpose and leveraged his Marketing Performance Index to track effectiveness. If you’re a B2B marketing leader looking to make a powerful impact in 2025, this session is for you! 💪📈 📅 Save the Date: December 4th 🕐 Time: 1 PM ET / 10 AM PT 🎯 Where: Live on LinkedIn Registerr Today ! https://lnkd.in/g_gM8AMx Join other top B2B CMOs who are ready to kick off 2025 with purpose and measurable impact! #PerformWithPurpose #B2BMarketing #CMOStrategy #MarketingImpact #PurposeDrivenBrand