Milva Povo’s Post

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Director of Sales - India at Seedtag

What role does contextual AI play in shaping the future of advertising? As end-users and technology companies increasingly prioritize privacy, contextual AI is poised to emerge as the primary tool for advertisers as it focuses on aligning the right messaging with the right context, making it essential for brands' future success. Kartal Goksel, CTO at Seedtag, believes that context reigns supreme when it comes to effective advertising. While the industry has typically depended on keywords and phrases to gauge context, he argues that a more nuanced, human understanding of context is crucial as this approach considers the broader meaning of words within the context of an article. Watch now: https://lnkd.in/dEvDHy3u #ContextualAI #ConsumerPrivacy #ContextualAdvertising

Context Is King: Seedtag’s Goksel Uses AI To Create Privacy-Safe Targeting Signals – Beet.TV

Context Is King: Seedtag’s Goksel Uses AI To Create Privacy-Safe Targeting Signals – Beet.TV

https://www.beet.tv

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