Mills Advertising’s Post

The world’s probably 2 largest B2B automotive trade shows (AMF and IAA) are being organised on consecutive weeks. Giving a real headache to some companies as to where to exhibit and for others which one to visit. To be at both is a costly excerise. We’re in a fortunate (geographical) position to be relatively close to both locations and therefore we can drive to both shows easily to wlk them. But it’s not the case for many people across Europe who have to make a choice between the two whilst it’d make business sense for them to be at both. Is this a smart schedule from Hannover and Frankfurt? Is this a sustainable schedule? Could these shows be combined / share the same location? Not sure. The good news is: zsofia pioker will be at IAA for two days. If you’re there too, let’s meet! #automechanika2024 #IAAtransportation

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