Your friendly Monday morning reminder that 99% of social media users aren't looking at social content from a marketers perspective 😘 I've said it 100 times before and I'll say it 100 times more ⤵ Create content for your community, not for other marketers 📣
Joey Gigante
1mo
There’s a particular brand that all marketers fawn over that needs to read this post 👀
Hannah H.
1mo
Ok, but any tips on getting management to see it that way?? 😅 😭
Ellie May H.
1mo
My god this is so true and I'm so guilty of doing this! There are a few brands I follow for their 'great marketing' but looking closer, is it great marketing for the consumer, or for me because I can appreciate the thought process? Does it actually drive any more sales than another brand? Marketing should be consumer led always, and it's easy to get side tracked from that 💅
Lucy Thorpe
1mo
I always think this about the marketing campaigns that marketers pat each other on the back about - 9/10 the end customer has zero awareness of it. Think about your audience.
Hannah Godfrey
1mo
I keep reminding myself to ‘say what they want to hear not what you want to tell them’ being relatively new to marketing I find it really hard not to ‘showcase’ the brands I work for and instead focus on what people want and understand.
Well, my community are target are marketers 😅 🥺
Olivia Crowley
1mo
A mistake I made in the beginning 🙃
Allan Rowland
1mo
That so true, and it's sometimes so hard to follow through!
Neža Kroflič
1mo
Exactly! And yet we’re still afraid to post about the same topic too often, thinking we're overdoing it. But only social media managers notice that. 😅 From a client's point of view, they're seeing dozens of posts every day—they don’t remember what we posted a week ago.
I recently heard someone on an Aspire webinar say that if brands want to succeed on social, they need to stop acting like a brand and start acting like a creator, and that pretty much perfectly sums up this problem