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At GRA, we help clients navigate complex cross-border communication, from market research and understanding cultural nuances to overcoming language barriers and building local relationships. Through strategic planning and campaign execution, we empower clients to evolve from local entities into globally recognisable brands. Embark on your journey to global success with us. Let GRA guide you in navigating cultural intricacies and developing strategies that resonate across borders. #GlobalPR #InternationalCampaigns #BrandStrategy #BrandEvolution #PublicRelations #ReputationManagament #MarketResearch #CulturalNuances #LanguageBarriers #LocalRelationships #StrategicPlanning #CommunicationStrategy #InternationalPR #MediaRelations #ContentStrategy #DigitalProfile #GlobalCommunication #CrisisManagement #London #Dubai #GRA

In today’s fast-paced and information-rich world, maintaining a positive #publicimage and building #trust are paramount for any brand - including the ones we don't conventionally think of as a "#brand". In an opening keynote at #PRAsia #Singapore 2024, Patrick Nathan, chief communications officer and chief risk officer at the State Courts of Singapore said that #publicinstitutions also face their fair share of challenges, especially when it comes to #disinformation. Disinformation leads to '#truthdecay' or the devaluation of #truth in our societies and this is a fundamental #threat to public institutions around the world today, said Nathan. These issues are often mitigated by fostering strong #relationships based on trust with members of the #public, and with internal and external #stakeholders too. #openingkeynote

Great fun talking to international brands about how to run comms and PR in the UK market as part of the latest Global Spotlight PRCA webinar. Great to chat with Josh Wheeler Richard Stone Chart PR MCIPR and Amelia Stevens MIPA. Some key takeaways: - The UK is more than just London - Multi-culturalism and regional nuances are an opportunity but need to be propertly understood - We're a complex media ecosystem in the UK, despite commercial challenges the media are facing - An integrated approach to comms will help your budget and impact hit harder

USA vs. Southeast Asia – Navigating Cultural Nuances in PR Public relations isn’t one-size-fits-all, especially when crossing borders. Understanding regional differences is key to crafting effective communication strategies. Here’s a glimpse into how #publicrelations practices differ between the #USA and #SoutheastAsia: 📍 Cultural Context Matters In the USA, #PR often emphasizes direct communication and assertiveness, while in Southeast Asia, there is a greater focus on respect, harmony, and maintaining relationships. 📍 Media Landscape The media in the USA is diverse and fragmented, with a heavy emphasis on digital and social platforms. In contrast, Southeast Asia’s media landscape is more varied, with traditional outlets like television and print still holding significant influence in some areas. 📍 #CrisisCommunications In the USA, swift and transparent crisis communication is expected, with brands quickly addressing issues to maintain trust. In Southeast Asia, a more cautious and measured approach is often preferred, taking cultural sensitivities into account. 📍 Building Relationships Relationship-building is crucial everywhere, but it often involves more personal interactions and a long-term perspective in Southeast Asia. Establishing trust and #credibility takes time and is deeply rooted in local customs and practices. Adapting to these nuances is essential for brands looking to expand their presence and build meaningful connections in different regions. By understanding and respecting these differences, PR professionals can craft strategies that resonate authentically across cultures. Are you ready to transform your #marketing results? Let's craft a winning strategy together! Partner with Foundeast today for a 360° shift in your business.

Encouraging #MiddleEastern #PR #Professionals to participate in this survey. 🔗 https://lnkd.in/enBEjrWd 𝐘𝐨𝐮 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐬𝐡𝐚𝐩𝐞 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐏𝐑 𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐬.

𝗩 𝗜 𝗩 𝗢™ | 𝗩𝗜𝗦𝗜𝗢𝗡 𝗼𝗳 𝗩𝗢𝗜𝗖𝗘𝗦 is thrilled to announce the successful registration with Brand South Australia, marking a significant milestone in our journey. This exciting development allows us to represent the state on a global scale and encourages citizen contribution. With our deep roots and over a decade of experience in South Australia, we take great pride in carrying the brand as we embark on our next adventure. Together, Brand South Australia and VIVO will collaborate to enhance the quality, image, and product of South Australia in the global market. Guided by the power of VIVO, which symbolizes the Vision of Vision, we will shape our international positioning and segmentation strategies in public relations and communication. This partnership will provide a solid foundation for showcasing the unique offerings of South Australia to the world while fostering a strong connection with our international audience. To ensure effective international positioning, we will conduct thorough market research and analysis to understand our target market and segment it accordingly. By tailoring our communication strategies and messages to resonate with each specific group, we can engage our international audience more effectively. Our public relations and communication strategies will emphasize the exceptional qualities that set South Australia apart as a global player. From its breathtaking natural landscapes and rich cultural heritage to its world-renowned wine regions and thriving economic sectors, we will highlight the unique attributes that make South Australia an attractive destination for investment, tourism, and collaboration. The relationship and bond between Brand South Australia and VIVO will be at the heart of our communication efforts. By leveraging this partnership, we will create a consistent and compelling narrative that showcases the shared values, vision, and goals of both entities. This will establish trust, credibility, and authenticity in the eyes of our international stakeholders. To maximize our reach and impact, we will adopt a multi-channel approach in our public relations and communication strategies. Traditional media outlets, such as press releases, interviews, and feature stories, will be complemented by digital platforms and social media. Furthermore, we will actively encourage citizen contribution and engagement to further enhance the quality, image, and product of South Australia in the global market. We will involve the local community in our initiatives, collaborating with artists, entrepreneurs, and influencers to showcase the authentic experiences and perspectives that make South Australia truly unique. Additionally, we will organize events and competitions that celebrate the spirit of SA, fostering a sense of pride and involvement among global citizens. Beyond an extraordinary venture with the Powerhouse • Brand SA—Chapter 1 #collaboration #southaustralia #australia #powerhouse #publictelations

What would you say if we told you Communications Strategy could be understood? Our Comms Intensive Africa Course on Strategic Communications offers you the opportunity to get a blueprint to deliver exceptional results in your role. You’ll learn the rudiments of creating an effective strategy in this course tailored to African Comms professionals. Beyond the practical information you are sure to gain, you will also have access to valuable resources you can use on the job. To register for the Strategic Communications course, please use this link - https://lnkd.in/dcMwCNzk #TheCommsAvenue #Communications

In case you are interested

🌟 Main takeaways from the 2024 Public Relations Global Network #PRGN Conference in Hong Kong! 🌟 How can I share all the great highlights from this conference held last week in the vibrant city of Hong Kong. Thanks to Joanne Chan and her team we discovered the fascinating sides of HK and better understand the complexity of this region. Thanks to the contribution of all, we discussed about business strategies, innovations drivers, key trends among agencies from all over the world. We adressed the challenges and opportunities in the PR & PA industry, with the eyes of experts. Michael Diegelmann from cometis (Germany) presented an insightful session on tackling corporate greenwashing and the crucial role of transparent communications in building genuine sustainability efforts. We had a lively discussion on the EU #AI act exploring its implications for PR agencies and the future of AI in our industry. We openly challenge the ties among the EU & Asian countries, calling for more mutual understanding over boundaries. Navigating APAC’s Media Landscape, we explored the diverse and dynamic media and social media environment in the APAC region, highlighting strategies for effective engagement and communication. We discussed about crisis and issue management with a deep dive into contemporary crisis management techniques, emphasizing agility and adaptability in our rapidly changing world. Thanks to the work achieved by our past president Andy See, with our strategic plan for the future, PRGN is the proud 5th largest network of independent communication agencies covering 44 countries. This amazing work could not have been achieved without the support of our executive director Gabor Jelinek. I will pursue this strategic dynamic move as the new president. The conference has been a fantastic platform for knowledge sharing, networking, and setting the stage for the future of PR and PA. I am energized and ready to implement these insights ! #PRGN2024 #PublicRelations #PublicAffairs

Why Dubai-Based Businesses Need a Strong PR Strategy in 2024 In 2024, Dubai's business landscape is more dynamic and competitive than ever. A strong PR strategy is essential to stand out, build credibility, and enhance your brand's visibility in this evolving market. With the right PR approach, you can effectively communicate your brand's story, establish trust with your audience, and differentiate yourself from competitors. Ready to elevate your brand? Connect with me today for a free PR strategy session tailored to the unique challenges and opportunities in Dubai!