It’s hard to put into words the loss of Rohan Mirchandani, my childhood friend, my brother, and the driving force behind DRUMS Food, the parent brand of epigamia and Hokey Pokey. The word DRUMS carries so much meaning, it’s an acronym for Dimple, Rohan, Uday, Milap and Siddhi, the founding team. This picture of the five of us brings back so many memories of the journey we shared. Today, DRUMS will never be the same without its heart and soul, Rohan. Rohan and I shared a dream in our mid-20s, a time when we were both finding our paths in life. Rohan and I dreamed of starting a business in India. Our first idea of recycling IT assets didn't work out. But that didn’t stop us. We pivoted, and Hokey Pokey Ice Creams was born, a place where you could create your own custom ice creams. Hokey Pokey eventually transformed into Epigamia, and it was Rohan’s relentless energy, vision, and passion that turned it into the incredible brand we know today. Rohan was more than just a co-founder or a friend; he was a force of nature. He had an unparalleled passion and drive, always giving his time and attention to anyone who reached out to him. Rohan had an innate kindness that made him incapable of thinking ill of anyone, even those who might not have had the best intentions towards him. To me, Rohan was the epitome of positivity. He was always smiling, always fit, and always radiating happiness. He had the dream and the audacity to build a brand in India, and he succeeded beyond anyone’s imagination. His success was not just in business but in the countless lives he touched and inspired along the way. Rohan, you will be sorely missed. Thank you for everything you have done, for all the dreams you turned into reality, and for the countless lives you impacted. You’ve left a void in our lives that can never be filled, but your legacy will live on in DRUMS, in Epigamia, and in all of us who had the privilege to know you.
Disheartening! RIP 🙏
May god rest his soul in eternal peace! 🙏 🙏 🙏 In a very short span, EPIGAMIA has turned out o be a brand to reckon with.
No words can truly capture the depth of loss and pain that you, your family, and all at DRUMS must be feeling during this difficult time. Losing a close friend with whom you’ve shared countless cherished moments leaves a void that words cannot fill. We miss them more when they are gone, never to return, but the legacy needs to continue. Having known you for years, I can only say you to be strong and spread his positivity. Om shanti 🙏
May his soul rest in peace 🙏 .. bdw it's good to know the full form of DRUMS, I was not aware of that .. maybe was just busy in relishing hockey pockey icecream at that time and missed that
Deeply saddened to hear about the passing of Rohan Mirchandani, a visionary entrepreneur and inspiring leader. His passion, resilience, and innovative spirit were truly remarkable, and he leaves behind a legacy that will continue to inspire many. My heartfelt condolences to his family, friends, and the team he led with such dedication. May his soul rest in peace.
Milap, as you and I know, Rohan has a special aura that few people have. When I reached out to VCs for Hokey Pokey, it was the early stage of the VC boom in India and I knew if I could just get an investor to meet him it would be a win. it was a privilege to be around him. He embodied hard work, innovation, and passion, and even with a rigorous schedule, he was inspirational to others and had a personal connection and caring for people that was magnetic. What a future he had! It is a sad and immeasurable loss to family, friends, and his team.
Dear Milap, Best tribute to such young energy would be to know cause of his early exit & warn others to look for symptoms to take timely action
He will continue to live in your memories. He has transitioned into another form of existence and he would continue with his amazing work and be a guiding light for you.
Heatfelt note - am sure God will give you all and his immediate family all the strength to overcome this loss.
Bringing Family Constellations Therapy to India | CEO & Community Builder @ Joining Hands | Past Life Regression Therapist
18hI can't even tell you the shock it hit me with! I haven't been in touch with Rohan, but we had met up quite a few times. Had some amazing conversations. The last time we spoke was when my dad was in Hospital and said the only thing he will eat is Epigamia and Divyesh Panchal & Rohan made it possible. I kept hearing about him from one of his Uncle's who lives in my apartment complex and would tell me how he's doing. May his soul Rest in Peace. Love and strength to the family and everyone at work Milap.