SparkToro's latest 2024 Zero-Click Search Study reveals a striking trend: out of every 1,000 Google searches, only 360 clicks lead to the open web in the US. This data underscores a critical takeaway for car dealers: the increasing importance of a well-maintained Google Business Profile. With over 60% of Google users not clicking off the search results page, and a significant portion of those searches being for local services like auto repair, it’s imperative that your Google Business Profile is optimized to its fullest potential. Is your Google Business Profile working for you? How do you know? Read the full piece here: https://lnkd.in/gUYBPduj
Mike theCarGuy Correra - hasn't this always been true?
Founder | Hired Guns Agency and Lead Addiction Therapist
5moA great share Mike! Critically important for businesses to know if and how search is benefitting them AND perhaps more important to optimize those GBPs. Car dealers can optimize their GBPs so well there's little to no need to visit their website. Keep on rocking in the free world.