Mike Sainsbury’s Post

🇧🇪 The Public Media Alliance is delighted to welcome RTBF and VRT into our network of public service media organisations. From technological disruption and competitive platforms to social media and disinformation, the challenges facing public media globally are growing, and more shared than ever before. By joining forces based on their values and focus on innovation, #publicmedia can strengthen each other in their public missions. 💭 "Faced with the technological and social challenges of the future, it is imperative to strengthen collaborations to succeed. In this context, the Public Media Alliance, with its global reach, represents a valuable asset, a source of inspiration and a source of pride.” – Jean-Paul Philippot, CEO of RTBF. 💭 "By working together through the Public Media Alliance, we look forward to building on each other’s initiatives, sharing insights on technological advancements, and creating a narrative on the impact of public service media that transcends borders." – Frederik Delaplace, CEO of VRT. 💭 "The addition of RTBF and VRT to the Public Media Alliance will greatly benefit our members and strengthen our resolve in advocating the importance of public media in democracy." – Kristian Porter, CEO of PMA. Find out more about our new members 👇 https://lnkd.in/ex7vwA9M

SABC RADIO PORTFOLIO THRIVES IN THE DIGITAL ERA, RETAINS MARKET DOMINANCE. Traditional media platforms, such as print and television, are grappling with declining audiences and revenue losses as consumers shift to digital alternatives. According to Statista, digital media is expected to account for 20.43% of total advertising revenues in South Africa’s media market by 2029. While the digital age poses a significant challenge to traditional media, radio has remained resilient, maintaining its relevance and immediacy. The medium continues to thrive in the digital era thanks to its ability to provide live updates, real-time engagement, and localized, relatable content. For more: https://bit.ly/4eKw7x5h

SABC RADIO PORTFOLIO THRIVES IN THE DIGITAL ERA, RETAINS MARKET DOMINANCE. Traditional media platforms, such as print and television, are grappling with declining audiences and revenue losses as consumers shift to digital alternatives. According to Statista, digital media is expected to account for 20.43% of total advertising revenues in South Africa’s media market by 2029. While the digital age poses a significant challenge to traditional media, radio has remained resilient, maintaining its relevance and immediacy. The medium continues to thrive in the digital era thanks to its ability to provide live updates, real-time engagement, and localized, relatable content. For more: https://bit.ly/4eKw7x5h

SABC RADIO PORTFOLIO THRIVES IN THE DIGITAL ERA, RETAINS MARKET DOMINANCE. Traditional media platforms, such as print and television, are grappling with declining audiences and revenue losses as consumers shift to digital alternatives. According to Statista, digital media is expected to account for 20.43% of total advertising revenues in South Africa’s media market by 2029. While the digital age poses a significant challenge to traditional media, radio has remained resilient, maintaining its relevance and immediacy. The medium continues to thrive in the digital era thanks to its ability to provide live updates, real-time engagement, and localized, relatable content. For more: https://bit.ly/4eKw7x5

SABC RADIO PORTFOLIO THRIVES IN THE DIGITAL ERA, RETAINS MARKET DOMINANCE. Traditional media platforms, such as print and television, are grappling with declining audiences and revenue losses as consumers shift to digital alternatives. According to Statista, digital media is expected to account for 20.43% of total advertising revenues in South Africa’s media market by 2029. While the digital age poses a significant challenge to traditional media, radio has remained resilient, maintaining its relevance and immediacy. The medium continues to thrive in the digital era thanks to its ability to provide live updates, real-time engagement, and localized, relatable content. For more: https://bit.ly/4eKw7x5h

SABC RADIO PORTFOLIO THRIVES IN THE DIGITAL ERA, RETAINS MARKET DOMINANCE. Traditional media platforms, such as print and television, are grappling with declining audiences and revenue losses as consumers shift to digital alternatives. According to Statista, digital media is expected to account for 20.43% of total advertising revenues in South Africa’s media market by 2029. While the digital age poses a significant challenge to traditional media, radio has remained resilient, maintaining its relevance and immediacy. The medium continues to thrive in the digital era thanks to its ability to provide live updates, real-time engagement, and localized, relatable content. For more: https://bit.ly/4eKw7x5h

The ABC is the most trusted international media in the Pacific Research conducted last year across six key Pacific markets confirms that overall the Australian Broadcasting Corporation is performing strongly among Pacific audiences, a significant achievement given a decline in audiences for traditional media. An important finding is that trust in the ABC across the Pacific is equal to trust levels in Australia, at nearly 80%.     In 2023 the ABC repeated its 2021 survey in Fiji, Papua New Guinea, Samoa, Solomon Islands, Tonga and Vanuatu. The aim of the ongoing research is to ensure that the ABC’s investments in the Pacific are effective and that its content and services are meeting audience needs. The survey was conducted by an independent research agency with expertise in the region and in accordance with international standards.  The research looked at usage patterns relating to ABC Australia, ABC Radio Australia, ABC digital and social media channels, broader media https://lnkd.in/gwBCBcqp

In our 2025 Broadcast Trends Report, data from the UK public’s daily media consumption figures demonstrated that TV still comes out on top - but that online channels are vital. With the stats revealing that modern audiences engage with a large range of media, it’s vital for PRs to take what Simon Feldman described as “a layered approach” to reach consumers across all of those platforms - reflecting the fact that a whopping 98% of journalists now create content to reach online audiences. Discover more about the types of media consumer in the UK - from short snappy scroller to news junkie - and what you need to think about in order to connect with them by downloading our report today 👇 https://lnkd.in/e5KMHSU5 #PRTrends #PRReport #BroadcastPR

In this episode of #bookofjake we delve into the dynamic world of Malaysian radio broadcasting with two industry leaders: Shah, Group Network Director at Media Prima Audio, and Aaron Pinto, Chief Operating Officer at Media Prima Audio. We explore Hot FM's remarkable achievement of securing the No. 1 spot in Nielsen's Consumer & Media View (CMV) survey, reaching nearly four million weekly listeners. Our discussion sheds light on Media Prima Audio's strategic preference for Nielsen over GfK for audience measurement, providing insights into their decision-making process. The conversation also covers Media Prima Audio's innovative approaches to resonate with consumers, including their empathetic transformation of radio content and the creation of positive touchpoints that have solidified their position as the preferred choice for advertisers. We examine the unique strategies that set them apart in a competitive market. Dropping at 10 am on my YT. Link in comments Aaron Pinto Nazri Noran Shah Hayatudin

As audience preferences shift and digital competitors rise, how can public radio sustain its vital role in local news? Here are seven advantages.