Mike Rossi’s Post

"January is a dead month for retail." Not for everyone (don't make this mistake). Similar to how some people have sober January, some retailers also expect a very low purchase month in January. But the truth is, it's category-dependent. Holiday buyers aren't won't be the same as your new year buyers. While some categories hibernate, others are just waking up: ➝ Health and wellness supplements surge ➝ Coffee and non-alcoholic drinks spike ➝ Smart trackers hit their peak Here’s what I suggest: Start marketing NOW. Most brands look at their core buyer and stop there. But your product gets bought for different reasons throughout the year—as gifts, for partners, for personal goals. Your marketing window is wider than you think. You just need to reach them at the right time. Get your January messaging ready now. Because waiting until the new year means you've already missed it.